 This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times. Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn! >> Do you follow everyone we mention in this episode? @jerryseinfeld @cheapoldhouses @sirroberttakespics @jovemeyer @solidstarts Renee Strauss, WEDAWAYS Adil Syed, Rippling Charlotte Palermino, Dieux Skin >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Do You Follow?: A Podcast on Social Media Marketing

#56: Is Instagram the best way to buy a house?

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream. >> Do you follow everyone we mention in this episode? @lunchclubai @withmedley @bumblebizz @girlboss @createcultivate @masterclass >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#55: How do you build and maintain your network when you can't do it in person?... Plus how can I monetize my unique skill site as a supplemental revenue stream?

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends at Dash Hudson. Plus, we help edtech non-profit @dreamwakers_ with ideas for how to plan a fundraiser event that will be online for the first time—that doesn't skimp on entertainment or revenue generated. >> Do you follow everyone we mention in this episode? @harlemacademy @dressforsuccess @itcosmetics @jamiekernlima @weworewhat @riverfundny >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more. Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*! >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#53: Where should I build and cultivate an online community for my business?

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-platform growth. >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

Stressing about wedding planning? This week we sat down with soonlywed and co-founder of Birdy Grey, Grace Lee!  We discussed questions, like: Should I do a bridesmaid proposal? Is it weird to design my own engagement ring? When is too early to start planning our wedding? And more! >> Follow @birdygrey on Instagram for more bridesmaid dress inspo. >> Shop Birdy Grey dresses here.

#77: Can I have my bachelorette party after my wedding? Featuring soonlywed and co-founder of Birdy Grey, Grace Lee

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted? Do you follow everyone we talk about in this episode?: @fohr.co @graceatwood @chrisellelim @grandbanksnyc @momolongplay @susan_alexandra @lallimusic @maridelreyes @theclass @taryntoomey @angelagarbes @dannijo >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#50: How are influencers changing their content strategies in COVID-19 times?

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool. We discuss topics like: The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now. The KPIs should brands should be focused on right now. Emerging platforms that are gaining audiences like Messenger Kids, Houseparty and of course, TikTok. Do you follow everyone we talk about in this episode?: @lisafreestyle @pitchfork @mourningsongs @the.mcfarlands on TikTok @barstoolsports on TikTok @brandonwalsh on TikTok >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like: @conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv)

The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between. Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar. >> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking >> Do you want us grade your social media, or do you have a question you want us to answer (anonymously if you want!) about social or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver!

#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget. Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix. >> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here. >> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa >> Want us to grade your 'gram? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.

#46: How do I make a marketing strategy for a new vertical I'm launching within my business?

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura). >> Do you follow the accounts from this episode? @gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino >> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

#45: Hallie Gould, Senior Editor at Byrdie

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar. >> Do you follow all of the accounts mentioned in this week's episode?: @isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswashollywood @thiswasfashion @sweetheart_couple >> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

#44: Isadora Sales, Social at Everlane

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack channels (vs. email/private messages). We're doing a year in review of @jdalfeen and @racheljosilver: which of our Instagram posts performed the best and why? >> Do you follow everyone we talk about in this episode? @karaswisher @profgalloway @away @puremichigan @alexwolf #wedinguatemala >> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

#43: Are brands now sponsoring your DMs? Plus... Away's interesting choice to internally communicate via public Slack channels.

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short. Plus we're dishing on the recent FTC changes that are no longer requiring influencers to explicitly say #ad in their content. For real! >> Do you follow all of the accounts we talk about in the episode? @chewy @buybuybaby @7amenfant @sweetgreen @kindredbravely @harperwilde @target @stitchfix @graceatwood @somethingnavy @lovelybride @theclearcut @passengershaming >> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

#42: How do I get an influencer to respond to my offer to give them a free product or service?

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

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Do You Follow?: A Podcast on Social Media Marketing

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