A few weeks ago I did a poll on my Instagram where I asked lash artist how many income streams they had OUTSIDE of taking clients. The vast majority said zero. If we learned anything from 2020/2021 it's that having diverse income streams that don't require us to be there physically is so important.  In todays episode I'm sharing 5 extra income streams that lash artists can add to their business and the best part is they don't require much time on your part and are mostly passive.  Enjoy!  Follow on the gram https://www.instagram.com/educatedartistry   

Educated Artistry

5 extra income streams for lash artists

In todays episode we are taking it back to the International Beauty Show in Las Vegas Nevada where I got to sit down with Helena Garrett. Helena is a lash artist, business coach and fellow podcaster (6 figure beauty boss)! She shares her story on how she started as a lash artist to where she is now and the struggles along the way. Helena also talks about how the 2020 shutdowns actually gave her the push to focus in other areas in her business. I know you are going to enjoy getting to know Helena as much as I did! Enjoy!   To follow Helena https://www.instagram.com/helenameansbusiness 

Growth, Mindset and Business Coaching with Helena from 6 Figure Beauty Boss

Did Instagram and Facebooks outage give you a mini panic attack because your business relies on marketing on social media platforms? Maybe this is the only place you contact your clients or how you've built your business?  Maybe yesterday lite a flame under your bum to try other forms of marketing that are more secure. This may be a tough pill to swallow but we don't own our Instagram followers and we shouldn't be putting all our eggs in one basket when it comes to marketing.  In todays episode we are going to be chatting about why email marketing can be more beneficial for your business even when IG and Facebook aren't having an outage. I also will share some tips on howe you can start building and growing your email list TODAY!  Try Flodesk free for 30 days and receive 50% off a month  https://flodesk.com/c/KKARTISTRY 

Why social media marketing shouldn't be your only marketing

In todays episode I'm sharing the reasons why you should attend The Lash Conference this year in Pasadena, California November 6-8th 2021.  You may have seen The Lash Conference posts floating around or heard people talking about it but are still on the fence whether or not it's worth investing in. I'm hear to tell how and why this conference is going to up your business game and you will leave with more knowledge and connections in 3 days than you can imagine.  It's not too late to sign up and the longer you wait the more the ticket prices increase! Listen along as I share my experience form the 2019 conference and what I am looking forward to for the 2021 conference.  For tickets and details on The Lash Conference visit www.thelashconference.com  Use code: ESSENTIAL for $100 off your ticket!   

Why you should attend The Lash Conference!

In todays episode we are throwing it back to a live recording done at the International Beauty Show In Las Vegas Nevada in June. I chatted with Kate from Kate.asoflate and Carlee from Lash Reality about the shortage lash artists and suppliers have been seeing with Pre Made Fans. They both share insight on the pre made fan future and what we can expect as lash artists. We also discussed how 2020 pivoted their businesses in ways they didn't expect to pivot before the pandemic. I hope you enjoy this conversation as much as I did! To learn more and follow Kate and Carlee check out their Instagrams for all the goods!  https://www.instagram.com/kate.asoflate https://www.instagram.com/lashreality  

The Premade Fan Shortage with Kate Augustus + Carlee Workman

Live from the International Beauty Show in Vegas I got to chat with Crystal O'Reilly about her experience with signing a commercial lease and building it out to become the beautiful skin and wellness center of her dreams! She shares the raw truth about what to expect, what she has learned and some tips for you if you are thinking of opening a salon for multiple service providers.  Crystal is a Licensed Esthetician in Vancouver Washington who has a true passion for skin and providing a beautiful location and community for other estheticians to grow their careers.  Follow Crystal at  www.instagram.com/crystal.esthetics Follow SELFish Skin and Wellness Center for updates at  www.instagram.com/selfish.skinandwellness  

The Raw Truth of Building Out A Salon With Crystal O'Reilly

Kayla Joy from Vaude Lashes and myself are back at it again for another episode on Venmo!  With the new policy changes taking pace July 20th 2021 where Venmo will now be charging a business transaction fee for goods and services we saw A LOT of posts going around telling small business owners how to "cheat the system". Those are my words not theirs... Kayla and I talk about the pros and cons about this and share our thoughts on these viral posts.  I suggest you go back and listen too episode 37 if you haven't already where we start the Venmo conversation.  We are not affiliated or work with Venmo. All information provided about Venmo and it's services can be found on www.venmo.com  Follow Kayla Joy at https://www.intsgram.com/vaudelashes  Follow your host, Kayla Hertz at https://www.instagram.com/ducatedartistry 

Using Venmo in your business with Kayla Joy of Vaude Lashes| Pt 2 and updated

Feeling physically or mentally burnt out in your lash career? Maybe both? Want to learn the signs to avoid a burnout? Are you unsure how to get out of it? In todays episode we are going to chat about 3 signs of a lash burnout and how to identify them and the action steps to take to get out of it and stay out of it!    Follow on Instagram! https://www.instagram.com/educatedartistry

3 Signs of a Lash Burnout

Todays episode going to be a little different then the usual. I'm not interviewing anyone or dropping some educational knowledge on you. I'm giving you a vulnerable peek into my story this past year and why the podcast episodes have not been as consistent and the plan for the future. This episode is RAW and minimally edited so please forgive the background noise.  Trigger warning : I talk about grief and losing a loved one to cancer and my mental health along the way.     

Full Transparency

Todays guest is Abby O'Sullivan, she is a nutrition and mobility coach as well as a lash artist. She has been in the industry for 13 years and shares her story about how the physical pain and emotional burnout she experienced from working long hours  brought her into her passion of helping other lash artists have a pain free, happy long term career.  If you have ever felt burnt out physically, mentally or emotionally there are tips in this episode you can start using today. If you're brand new to the industry check this out for preventative care! To learn more follow Abby on Instagram  www.instagram.com/foxie_fit  Grab your ticket to The Lash Boss Conference at www.lashbossconference.com and get $50 off by using the code KAYLA    

Health + Wellness for Lash Artists with Abby O'Sullivan

Have you been wanting to do a content shoot for your business but feel like you don't know where to start or how to get the most out of it, let alone stay organized? Listen in to an Instagram Live Kourtnie and I did sharing tips and tricks, sharing all about how we organize a content shoot, and how you can to on ANY budget!  Grab my free content shoot planner by clicking on the link below!  https://view.flodesk.com/pages/6025908596db3ef531013beb Follow Kourtnie on Instagram  https://www.instagram.com/lashessential

Plan, Prep and Execute a Content Shoot with Kourtnie of Lash Essential

A conversation was sparked about lash artists using Venmo when I saw posts going around describing to artists to tell clients to send money with a random emoji instead of the name of the service.  In todays episode I am joined by Kayla of @Vaudepro. We talk about Venmo's terms of service when it comes to business transactions, why tracking all income is important and how you can use Venmo without the fear of your account getting closed.  We are not affiliated nor experts in Venmo. For more information please visit Venmo.com  Follow Kayla on Instagram  https://instagram.com/vaudepro

Using Venmo for your lash biz? Here's what you need to know with Kayla of Vaude Pro

In todays episode with Ali Lilly, the owner of Lash Anarchist and the host of Lashes and Bullsh*t podcast we talk about selling retail as a lash artist, TikTok, CPAs and Email Marketing. You could say we cover a wide variety of topics!  Grab your coffee and come have a lash chat with us

Lash Chat with Ali Lilly of Lash Anarchist

Happy New Year and Welcome 2021! Today is a short and sweet episode of me reading some listener stories about positive things that happened in 2020 as well as my own story. Follow the lovely ladies who wrote in here  https://instagram.com/elizabeth.lousie.felts https://instagram.com/lashantidote https://instagram.com/lashsamurai  

Ending 2020 on a positive note

We ghosted you!  Thank you for everyone who has been so patient and understanding while we went on a long hiatus from the podcast. It's been almost 3 months to the day since we last shared an episode with you all. In this episode we talk about what we've been up to, why we took a break and where we are going with the future of the show. 

Where have we been?

What comes after lashing? How do I even get started or know which class to take? How much do I really need to know about business, taxes, marketing? What’s it like to be an educator? Am I doing this social media thing right? Is anyone else having a mental breakdown? What does it even take to create a product line? Why does it feel like my body is falling apart? The list just goes on… Listen along as lash artists and entrepreneurs Taylor and Kayla share knowledge, perspective and insight into the many facets of the Lash industry. Created to help and inspire you to make the best educated decisions for your own lashing career.

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Educated Artistry

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