In today’s episode I’m interviewing two incredible women who founded Lash Bee Pro and who I credit to being the ones who breathed life back into the Lashpreneur because they reached out to me about a week after I announced I was stepping away from The Lashpreneur and wanted to discuss acquiring the business. Erin Soletski and Anjali Bhatia are the Co-founders of Lash Bee Pro - whose mission is to empower lash artists to succeed both as artists and as professionals through superior products, comprehensive education, and community support as part of the LashBeePro family. In our interview today, Erin and Anjali are sharing their journey to selling their brick and mortar business for a hefty price AND give you some tips on what you can start to do to get the foundations of your business ready to grow OR sell if that’s something you’re hoping to do some day and the incredible importance of clean financials and documenting processes to be able to create a Money Making Machine as a business.  They’ve also been very generous to our Lessons of a Lashpreneur show by offering 20% off your first purchase of any of their LashBeePro Products! Just use code “Lashpreneur20” at checkout to receive 20% off your first order at www.lashbeepro.com.  Anjali and Erin recommend trying out their Honey-Do Lash Shampoo and their Retention Queen Super Bonder (link to https://lashbeepro.com/collections/bestsellers )  for anyone looking to try out some of their Bestsellers. Alright - let’s dive into today’s episode with Erin and Anjali of Lash Bee Pro.   Episode Highlights: [6:22] Understanding the business before diving into the lash industry is key [9:15] The good and the bad of getting a business ready to sell [14:12] Why processes are crucial in a business [17:54] Having a standard lash service process will help build your business foundation [20:16] Bad reviews are a reflection of your processes [22:40] The sale process Anjali and Erin followed in selling their business [25:26] Having clean financials is crucial   Happy business building! Have a good one!

Lessons of a Lashpreneur

How 2 Women Sold their Lashbiz for 7-figures

On today’s episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did.  Ashley does not hold back in sharing the fears she had going into having a baby, the naiveness in how long she thought she would be away from work because lets’ face it - nobody plans to get postpartum depression - but you can’t run from it if it strikes and how she now is experiencing the most success as a mom of two under 3 including recently making $576 from ONE CLIENT… yes… ONE CLIENT. And she shares just how she did that in this episode! This is a good one guys - let’s get to my interview with Ashley Higgins of LashLove New Hampshire   Episode Highlights: [9:03] Offering an incentive to her regulars in exchange for their "loyalty" while she's on maternity leave [11:08] We don't own our clients [13:11] The upside of coming back from a maternity leave in terms of scheduling and targeting clients [15:48] Building your business around the lifestyle and schedule you want to have [17:15] Ashley's advice on targeting and marketing your service based on your desired schedule [19:15] How Ashley charged $576 just from one client [24:31] Understanding marketing - maternity leave or not - is a skill your business will benefit from in the long run [26:05] How The Lashpreneur Society has helped Ashley in organizing and marketing her lash business   Happy business building! Have a good one!

From Maternity Leave to Fully Booked in TWO MONTHS with Lashpreneur LEGEND - Ashley Higgins

In my journey to becoming a business coach and from taking courses and working under mentors and coaches myself, I have learned some powerful tools that have helped to grow multiple businesses AND weather some of life’s craziest and most devastating experiences. I wanted to share with you some mindset hacks and strategies that you too can start to implement into your business and your life that will really help set you free. What I share in this week’s episode helps me overcome paralyzing anxiety, it helps me stay positive and out of a victim state, and it makes me a better woman, coach, family member and mom.  Being able to shift perspectives or even see other perspectives of any situation your in is a POWERFUL skill that you can learn and practice DAILY.  The thoughts that you think ARE within your control… and even when you get some disempowering or destructive thoughts that come in - YOU can choose whether those thoughts mean something about you or that they’re just thoughts that popped into you head and they have no bearing on anything about who you are.  Your mind is a powerful weapon that can be used to debilitate you and your life OR it can be used to help you rise above anything life throws your way and be used for your best good!   Episode Highlights: [1:37] Shifting perspectives using Neuro Linguistic Programming (NLP) [3:38] Identifying my anxiety helped me have self-awareness [6:50] How beliefs and thoughts affect our business [10:21] How to shift your perspectives and challenge your beliefs using "saturated market" as an example [19:05] How to shift your perspective when it comes to money and finances [22:33] My challenge to you this week - Be aware of the thoughts that don't serve you   I’d love it if you would leave a review and let me know what episodes have really helped you in your business.  

The Best Thing I've Ever Learned To Do for Myself

On today’s episode, I’m bringing on my friend, Brigette Doherty of Lash Box LA Australia to share her take on the Pros and Cons of being an Educator and Distributor for a major lash brand - LashboxLA. Brigette Doherty, the Director and National Master Educator with LashBoxLA Australia. With over 13 years industry experience, Brigette loves Delivering the latest in innovation and information in the lash industry, and specializes in education centered around offering your clients density without damage, retention without risk to the health of their natural lashes and supercharging your application speed without sacrificing quality. In my chat with Brigette today - we touch on some of the pros of being an educator and distributor of lash supplies - like how stepping away from her own successful lash business to join Lash BoxLA has transformed her life and her career and how rewarding it is to make a living teaching other women a skill with which they can provide for themselves and their families. But we like to share the real deal behind running a business and there’s definitely some cons with education and product lines like the expense, the long road to paying yourself anything worthwhile and how being a lash artist is not the same skill set as developing or selling products or teaching someone how to do what you do. It’s definitely not an easy way to make a living! So let’s jump into the episode with Brigette from LashBoxLA Australia about the pros and cons of being an educator and distributor.   Episode Highlights: [3:40] How finding a product supplier [Lash Box] that gave Brigette a level of support she never experienced from anything else changed her business [5:03] Being an educator gives you the ability to help someone else [8:00] Empowering other women through beauty [11:34] Mental preparation is key to being an educator [13:29] How accountability, ongoing education and a global network of women help Brigette provide valuable information to her students [17:04] Incorporating ongoing support as an educator [19:31] Lash Box as a supply system with educational support [21:56] The pros of being a supplier or distributor [24:22] Misconceptions on passive incomes [34:34] Loving the innovation of product development [35:45] As an educator, be the change that you wish to see   You can follow Brigette on Instagram @lashboxla_australia and @lashbox.brig   Want to be one of our guests to get business coaching on an upcoming episode? Head to www.theLashpreneur.com/lolcoach to apply!

The Pros & Cons of Being an Educator & Distributor with Brigette Doherty of Lash Box LA - Australia

Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable.  I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working.  So I’m running out of ideas and also MONEY to keep this business running! ~ Zoe of @beautychairbyzoe    Part 2 Episode Highlights: [6:02] Success leaves clues - what has WORKED in the past to bring in clients [6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper) [7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you! [12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse [13:50] What problems/pain points do lashes solve? [14:07] Why your marketing should attract the ideal client AND repel the wrong types of clients [15:41] Tips on marketing to clients who are moms   Happy business building! Have a good one!  

COACHING CORNER with listener Zoe Yip (Part 2)

Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable.  I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working.  So I’m running out of ideas and also MONEY to keep this business running! ~ Zoe of @beautychairbyzoe    Part 1 Episode Highlights: [6:02] Success leaves clues - what has WORKED in the past to bring in clients [6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper) [7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you! [12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse [13:50] What problems/pain points do lashes solve? [14:07] Why your marketing should attract the ideal client AND repel the wrong types of clients [15:41] Tips on marketing to clients who are moms   Happy business building! Have a good one!  

COACHING CORNER with listener Zoe Yip (Part 1)

On today’s episode, I bring on a nail tech and hair stylist turned attorney, Reonna Green of SHE Trademarks. She gives some great tips on how to ensure you personally AND your business are legally protected, what to do if someone steals your photos or content online, the trademark process and why Trademarking is a valuable asset to your business and so much more! So i’m excited to have Reonna on the podcast! And because Reonna is an attorney - I do need to include a bit of a disclaimer for this episode: Reonna Green is licensed to practice law in the state of California and Georgia. The content available in this episode is for informational purposes only and not to be taken as legal advice and does not create an attorney-client relationship.    Episode highlights: [4:51] Policies and Waivers: Best Practices and how to ensure they’re legally binding and enforceable [11:46] What to do if someone steals your photos or your material [14:04] How Trademarks work and why brand ownership is a huge asset for your business [35:05] The business owner perspective on legally protecting your business [42:56] The difference between running a business and treating your business like a hobby Want to connect with Reonna - you can find her on Instagram at www.instagram.com/shetrademarks Want my Ultimate Beauty Biz Prep and Planning Guide? This guide is where I recommend all aspiring and brank spanking new business owners to start to “Get their Ducks in a Row”. It’s the first steps on taking idea to action in getting that business open and ready for clients. Download your free guide at www.thelashpreneur.com/prepandplanning  

Protecting Your A$$(ets) with Hairstylist turned Attorney - Reonna Green of SHEtrademarks

Entrepreneurship is NOT the easiest way to make money in this life - but it sure as heck is the most challenging and hopefully - rewarding choice you’ll make for yourself. Being a business owner and being the one fully responsible for the results and outcomes of not only your business - but your future - it’s a scary undertaking. It’s MEANT to challenge you! It’s MEANT to make you uncomfortable. It’s MEANT to feel difficult - because you’ve never done it before and you’re in a learning phase to prepare yourself for whatever obstacles are headed your way. I encourage you to get comfortable knowing that pursuing your goals and dreams is going to come with fears, and challenges and tears… DO IT ANYWAY! If you’ve enjoyed this episode, I invite you to rate this podcast and leave a review on iTunes so you can help pay it forward and get these episodes in front of more Lashpreneurs just like you. To rate this episode and leave a review - Head to www.thelashpreneur.com/review

You CAN Do This - A Motivational Episode

On today’s episode, I’m going on a rant that I REALLY want you to think thru… cause girlfriend - it is the most common way lash artists price their services and ALSO we don’t do common here on the Lessons of a Lashpreneur cause those Facebook groups that recommend doing this are the blind leading the blind. I’m going to share with you the ONE and ONLY reason why you should NOT price your services by time - and I would love to hear just how eye opening this episode is for you! Hit me up on social media after you’ve listened to this episode and let me know why you agree OR why you disagree.  Keep in mind - these episodes are just my opinion… I look at a lot of factors when I share my opinions on business - but I’m certainly not the only opinion you need to follow. Do you boo - but know that my goal is to help you grow your business the way YOU want - and part of that is opening you up to unlimited growth - and not handicapping your income which to me - is what charging by time does to your business.  Thank you to Today’s Sponsor - Dominating the DMs - Get more clients from Instagram WITHOUT worrying about followers or engagement. Get the exact steps on how to CONVERT clients off of social media and into your business with the strategies you’ll learn from this course. Head to www.thelashpreneur.com/dms to get 30% off this course for a limited time!

Why I Can’t Stand Charging by Time

Today’s guest, Heather Terveen, is sharing some step by steps of how to THINK DIFFERENTLY to get RESULTS in your business. She also shares her “Belief Diamond” which has helped her students overcome the anxiety, overwhelm, and paralysis they faced during the pandemic and how THRIVING business owners take control back of their minds to overcome the most challenging of obstacles and circumstances you may face in your entrepreneurial journey. Heather Terveen is a former licensed aesthetician turned mindset and marketing coach for beauty business owners. She helps beauty business owners become confident thought leaders and go-to experts. She’s also the host of The Skin CEO podcast where she helps listeners build confidence, let go of overwhelm and establish themselves as #1 experts in their specialty. You can learn more about Heather at www.instagram.com/heatherterveen or check out her top rated podcast “The Skin CEO” anywhere you listen to podcasts. Big thanks to this episode’s sponsor, THIRDLOVE. Head to www.Thelashpreneur.com/thirdlove to take their fitting room quiz to determine your correct bra size and save save $15 when you buy 2 bras $25 when you buy 3 bras or bundle 4 bras and save $40! That’s www.thelashprenuer.com/thirdlove . Your ladies will thank me!

Mindset Matters in Business with Skin CEO Host Heather Terveen

On today’s episode, I’m bringing you a Social Media Manager for Beauty Service Businesses - yes - people like this DO exist! Giuliana Evangelista is the founder of Gem Social Agency and she helps beauty biz owners get their time back by taking over your social media marketing and branding. She supports her clients by helping them build their target audience, get clear on their brand voice, messaging, personality, and content so that you can use social media marketing to get clients in your sleep!   In this interview - we cover:    ( 3:12) How to Combat The Time Objection that Social Media Content Creation Takes Too Long? (10:22) How to Create Content Pillars to Simplify your Content Creation Plan and be More Consistent? (19:00) How to Niche Your Services to Create More Effective Marketing? (25:02) Is Organic Reach on Facebook, Google, and Instagram still a thing? (30:45) What’s the best way to keep engagement up? (34:56) How can I get the swipe up feature without having 10k followers? (38:08) What are your top 3 recommendations for building your social media?   If you’d like to follow Giuliana you can find her on Instagram at www.instagram.com/gemsocialagency or schedule a discovery call with her at www.gemsocialagency.org     This episode is sponsored by Planoly. Easily plan & schedule your content for Instagram, Pinterest, Facebook, Twitter using Planoly. There’s so many reasons why I love and recommend planoly and you can get started for free to access their basic features like planning and scheduling your posts OR get 50% off your first month on any of their premium versions to access more advanced analytics, auto post to that first comment, best time to post and share your posts to your facebook page by going to www.thelashpreneur.com/planoly

Content Creation in Less Time with Giuliana Evangelista of Gem Social Agency

I DESPISE those infographics that state you can make $144,000 a year doing lashes! Like - with an intense passion do I want to shake anyone who is being sold pure BS about making that kind of money. It's the biggest lie that someone is telling you because THEY WANT YOUR money - not cause they care about you making that amount of income. In today's episode... ?let's talk about what's REALISTIC about what one can make in our industry (six figures is POSSIBLE... just not how these infographics state it) ?why "Charge your Worth" and "Raise your Prices" is TERRIBLE advice from your industry peers ?the ONLY FORMULA to know what your actual "worth" is as a beauty biz CEO. ?The #1 skillset you need to learn to get to that "worth" Did you ever think to include vacation days in determining your price point before? If you want to get your hands on my FREE Formula To A Six Figure Beauty Biz Guide - head to www.thelashpreneur.com/sixfigures and find out how much YOU need to be charging to get to six figures in sales!

Is 6-figures Realistic as a SOLO Beauty Business Owner?

How can you make your business stand out against ALLLL that competition? In this episode I cover: ?What you may be doing that could actually be TURNING CLIENTS OFF from wanting to book with you ?Why the marketing strategies most new beauty business owners try is ineffective ?The Un-Common-Sense thing you SHOULD be doing to help you serve MORE clients (this is SUCH a game changer!!!) ?And how do you shift your marketing to start getting more clients NOW Want to join me in my FREE Overlooked to Fully Booked Masterclass - find a class time that works with your schedule here: www.thelashpreneur.com/masterclass

This is Why Your Engagement Sucks

Are you freaking out about having enough clients to make ends meet or maybe you’re struggling to build a clientele? I know I don’t even need to ask if you’re marketing on social media, or asking for referrals or handing out business cards - cause my assumption if you’re reading this is - YOU ARE TRYING ALL THE BUSINESS-Y THINGS YOU KNOW TO DO! 01:54 - So what are the specific types of results a lash business owner like you needs to have to know your business is growing? 05:35 - What the heck is getting in the way of clients booking with you? 07:19 - And what's preventing you from experiencing rapid growth in your business so that you can finally experience that Lash Boss Dream Life? Well that’s what this episode is covering! Have a listen and let me know your thoughts on the episode by hitting me up on the DMs in Instagram.

Let's Solve Why You're Struggling to Get Clients

On today’s episode I share the raw and the real about  What the heck happened that I walked away from a seemingly crazy successful business… What have I been doing these last 4.5 months and am I better for it… What happens now with The Lashpreneur… Thank you to the incredible and talented Britt Seva of www.brittseva.com and founder of www.ThriversSociety.com for interviewing me and making me feel comfortable to come back into the spotlight! If you or someone you know is struggling with mental illness, anxiety, depression, or is just struggling emotionally, or there are concerns about their wellbeing and mental health, there are ways to get help. Here are some links for you to find support online and in person. Need immediate help: www.betterhelp.com/gethelpnow How to help someone with depression: https://www.helpguide.org/articles/depression/helping-someone-with-depression.htm  If this episode connected with you - please subscribe and leave us a rating and review so we can impact and empower more beauty business owners just like you! If you’d like to be a future guest on the Lessons of a Lashpreneur Show and get free business coaching from Tara Walsh on the podcast - you can apply here: https://www.thelashpreneur.com/lolcoach

I Fired Myself - Here's Why

Hello My Fellow Lashpreneurs! - Are you toying with whether you should venture out on your own to start your very own lash business? - Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price? - Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing? - Are you sick of Groupon clients? - Are you tired of working harder and not smarter? - Are you an accidental business owner and are clueless about the ins and outs of running a business? If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms! Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level! I welcome and congratulate you on taking the first step towards stepping into your badass business self! Have a good one! Tara

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Lessons of a Lashpreneur

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