Social Media works! B2B companies are looking for the magic bullet on how to leverage social media. Here are seven key things one needs to consider as they begin an effective journey towards social media success.

Email Yogi Talk Radio

Seven Key Issues Driving B2B Social Media

We reached out to consumers asking them about what they thought about different type of messaging from organizations. After analyzing behavior and responses from over 400,000 consumers about different types of messages they received, there is a lot of insight for all of us. We highlight seven key consumer triggers - things that consumers expect from businesses and the opportunities that these needs present. You will understand the needs of your customers and also walk away with specific ideas that you can apply to your own organization.

What Consumers Really Want!

Service In Action is a monthly call focused on current interests and trends affecting multi-channel marketing. Customers and friends are invited to attend.

SIA: Recipient Mindshare

SIA: Email Elements

Business is driven through customers. Customers purchase when they are engaged. Social networking allows businesses to engage their customers in an interactive dialogue. Gardening is a great passion for many, and social media can truly be leveraged to keep gardeners engaged and enthusiastic. People to people marketing, coupled with great products, staying in the forefront of your customer's mind is the key to driving revenue.

Connecting Gardeners Socially

Communicating with your Customer through Social Networking - what channels are available, how best can one use them, & where should one really start. More importantly, what should you do to keep the recipient engaged leveraging your available channels.This discussion will focus on the seven critical social networking channels. Blogs, Twitter, Persona's like Facebook, LinkedIn, & MySpace, Community, Pictures, Videos, and People.These seven social networking channels can come together beautifully to keep the recipient engaged. You have to leverage them effectively.Staying in the forefront of your customer’s mind is one of the keys to generating sales, especially in a competitive market faced with economic challenges to boot. Social networking enables business-to-business and business-to-consumer marketers to do just that. For businesses not familiar with the term social networking, think of it as a means for creating conversations with customers and potential customers. This short talk lists the channels and how best to use them.

Socially Speaking

SIA: Set It & Forget It - Triggered Campaigns

SIA: Mobile Marketing

SIA: Three Must Haves for Social Media

Email Deliverability

Welcome to the Email Yogi Talk Radio - your guide to multi-channel enlightenment! Get the advice you need to know and understand consumer preferences, deliver at any channel, and carry out relevant targeted marketing strategy. The Email Yogi Talk Radio Show discusses the latest best practices of eMarketing to the new emerging technologies including social media interactions, mobile platforms, and multi-channel marketing. Popular segments - Service in Action and Panel of Peers - designed to help you join the conversation.If you miss a show, you can download it on iTunes, or right here in the archive pages!

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Email Yogi Talk Radio

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