How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace.  Leading Global App Store Optimizer, Cindy Krum from Mobile Moxie, gives us a masterclass in how ASO works and how you can use it effectively as part of your overall marketing strategy. Closely related to SEO, learn what matters to the major App store search algorithms. Discover some subtle differences in how the Google Play store and the Apple IOS store use your titles, short descriptions, long descriptions, and keyword tags. Cindy also shares broader strategies on how to use App store Ads, App Pack Optimization and competitive intelligence for a more successful App marketing campaign. We explore some of the top tools that can help you assess your position in different app markets, see what's ranking where all over the world. Gain insight into why one APP might be dominating and learn new ways of getting featured. If you have an App and want to make it more findable, you won't want to miss this episode. Useful Links Sensor Tower Google Natural Language API https://cloud.google.com/natural-language App Rankalyzer https://mobilemoxie.com/tools/app-ranking-tracker/ SERPerator Tool https://mobilemoxie.com/tools/mobile-serp-test/ Page-oscope tool Follow Cindy on Twitter  Mobile Marketing Book

The Digital Marketing Podcast

App Store Optimization

Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digital transformation. This episode highlights a valuable resource Daniel has developed to help any business start or further refine its transformation journey. Digital transformation can be hard to break down into a series of actionable steps. This toolkit solves that. Daniel walks us through a small part of the audit process to give a taste of what’s on offer and the benefits it brings. The complete toolkit includes a detailed audit covering 14 areas to help marketers and business leaders understand all they need to focus on. So listen in and learn how it works and how it can help you to transform your business and marketing in exciting ways. We will be sharing the complete Digital Transformation Toolkit and audit questions in our next Digital Download email newsletter, so subscribe now to secure your free copy Useful Links Simplified Ten Step Digital Transformation Audit Model Audit your skills and sign up for a free account  with an interactive version of the audit plus additional learning resources Get a Free Digital Marketing Skills Audit Felipe Castro free ebooks- Help with understanding and setting OKR’s Stephan Tomer Interview ( YouTube) Get the Book: Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown.

The Digital Transformation Toolkit

One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing. Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could quickly become a lot less effective. Discover the impact these changes will have on your email marketing this autumn. Learn what it means for your business right now and what you need to do before these changes take effect. Useful Links Read the official announcement from Apple in June: Litmus Commentary on Apple Mail changes. Includes more technical insight into how Apple's new Privacy Protection feature in Mail Apple Mail works. Get the latest Data on Global Email Client Share

'Apple Mail-Geddon!'

Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or Target Internet.com.  We are giving it away exclusively for podcast listeners. Get your copy at Target Internet.com/podcast With the tools we share in this episode, you can research the latest and greatest marketing content and research social influencers in a geographical area for any subject. Research a website's backlinks, gain insights into what different audiences think and discuss. Discover how you can quickly create dynamic Html 5 display ads you can use anywhere by using your landing page. We also explore migrating from one website to another. Discover how backlink checking and redirection can help to stabilize your organic search engine traffic. and get even more tools to make your work easier and more fun. If you know of or use a great tool we haven't covered, please get in touch. We love to hear from listeners and always love exploring new tools. Useful Links Right Relevance research tool Seobility Audiense Wordstream Smart Ads Creator SparkToro   The fastest growing social media networking 2021 article   Essential peanut butter knowledge we made Ciaran read and digest shortly after this recording:

New toolkit additions

Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class.  Richard has an extensive background in investing in and supporting small and medium-sized businesses. He knows the ins and outs of how to make business work as well as what can get in the way when it comes time for a company's success or failure. Richard shares invaluable insights about life, business, Investing, and marketing strategies that win over entrepreneurs. His answers to our student's questions are both entertaining and highly insightful.  Discover how Richard weighs up an investable business idea. Learn to see marketing and branding through the eyes of an experienced B2B investor. We also discuss what matters to an entrepreneur, hiding your fears from your team, making payroll, and successfully managing large events. Richard leads entrepreneurship workshops at business schools, universities and schools, notably Cambridge University Judge Business School and Krakow University of Economics. He founded CAMentrepreneurs  He is active in supporting community building non-profits around the world - notably Village in the City, Open Coffee High School,  and Open Coffee Krakow. Useful Links  networking meetings organised by and for young people   networking meetings for business and social entrepreneurs  building hyper local village like communities in cities  supporting business and social entrepreneurship among Cambridge University alumni, students and others. 

Thinking Like An Entrepreneur

Daniel and Ciaran explore the challenges of email deliverability. It's not enough to just send emails - you need to engage your subscribers from every possible angle, starting with their first impression when they open it up! Deliverability of your emails are heavily dependent on lots of things like list size and frequency as well as the content you use in the email itself. Having a healthy and engaged subscriber list is the key to keeping your email marketing campaign afloat. Find out how you can go about curbing inactive subscribers, ensuring an optimum deliverability rate for all of your emails, and making sure that both business are safe from scammers who might want access to personal information like bank account numbers through fake invoices or surveys. We all know that it’s important to engage and enthralled your subscribers from the first send. But why is this so important? We will discuss how double opt-in processes can help you both improve deliverability while also stopping inactive subscribers and share some technical standards you should apply for better deliverability rates. Email deliverability, safety and security are all important aspects of your email marketing strategy. Luckily there are some simple steps you can take to make sure that these factors remain in tact while ensuring the best possible experience for both you and your customers. Learn how you can protect both yourself as a sender of emails (and messages) but also keep your customers and subscribers safe when they're receiving them. Get the show notes:

Email Deliverability

Did you know that with tailored AI powered recommendations, your online store might increase sales by up to 30%? Learn what AI could be doing to transform customer preferences into better outcomes for your customers and you. To be successful, retailers must personalise their customer's experiences. To make this happen, knowing the customer's preferences, intent and context are key. Learn how you can leverage machine learning techniques to personalise and improve the shopping experience for your customers. Are you still using rules-based recommendations to power your online store recommendations? Are you missing out on more intuitive analysis that could dynamically improve the personalisation you offer? Are you able to auto catalogue your new products, or are they all catalogued manually still? Can you analyse sentiment in reviews at scale? Explore what to expect and what's possible with AI in the e-commerce space. We also explore where AI may go next and highlight some of the disruptive challenges that all-knowing AI may highlight. Useful Links If you would like to know more about this technology, CartUp AI has produced a helpful guide to complement this interview. Download it here  CartUp AI

Ecommerce AI

Is your CRM the great joy or your day or the bain of it? Does your CRM build relationships or hamper them? Marketers are always looking for new ways to optimise their marketing efforts. And often, they turn to CRM systems like Salesforce and HubSpot to do so. In this episode, we explore the benefits of these systems. Can you seamlessly pull together your content management, your email marketing and customer communications?   As marketers, we have been on a long and often painful journey with various CRM systems. Choosing the right platform is crucial, but often you end up with something that doesn't quite meet the growing needs of your organisation.   Having worked with many different systems over the years, we explore why it's so important to get this one right. As first-party data becomes increasingly important, you can't afford to be without the right CRM. We share our recent journey migrating to HubSpot's CRM and all the benefits that it has brought to our business.   Useful Links Sign up for our Marketing Download Email newsletter KInsta Web Hosting Hubspot Salesforce.com Get in Touch

Better Marketing CRM Systems

Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email. Discover a more efficient way for tracking all your competitor's email programmes. Learn how to create more effective emails signatures which look amazing. Need more time for your email? Check out the world's Best No Generator. (Well, possibly the world's best. this is the first 'no' generator we have come across.) We also indulge in some fun AI for crafting creative subject lines or headlines. As a bonus tool, we also share a way to get insight into any public-facing Twitter account. OK, it's not email related, but we found it while researching this episode and just had to share it. Know of other fun marketing email-related tools we missed featuring? Please get in touch with the details. We always love hearing about and testing out new tools you find useful. Useful Links Bruce Forsythe Sendview Email campaign Monitoring Gmail Promotion Annotations Probably The Worlds best 'No' generator    Litmus Scope Email Capture WiseStamp Email signature generator Calendly Litmus Blog Our Recent Writing Tips and tools episode Active Campaign Subject Line generator

7 Fun Email Marketing Tools

For marketing, words are everything. But how often do you take the time to ensure your copy is speaking on behalf of you and your company the best way it possibly can? Celebrating over 3 million podcast downloads, Ciaran and Daniel explore writing tools and techniques to help you boost your marketing efforts. Are you fine-tuning your written and copywriting skills to give your marketing messages the best chance of being read? If your words don't get read, they might as well not be there. So in this episode, we explore tools, techniques and creative ways to improve your writing and better engage your audience. Spurred on by our big focus this year on conversion rate optimisation, Ciaran has been on a recent learning drive to seek out tried and tested techniques to give your writing the boost it deserves. We have also been experimenting with some great writing tools that help ensure your writing is technically correct and easier to read. We also explore a few tried and tested classic copywriting formulas that can help to bring both clarity and conversion improvements to your copy. Useful Links Sign up for our for more tips and tools.

Marketing Content Writing Tools & Techniques

"Here's how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job - get good at words." Mark Pollard is a man driven by uncovering the truth. A marketing strategist and podcasting legend he's developed his own unique way to simplify complex strategies. Mark Pollard is used to going off-script when he's not satisfied with something--even if that means offending people or really making them sweat till he gets closer to uncovering the truth he searches for. Ciaran experienced first hand the tremendous power of the '5 Whys" technique, just one of many in Mark's toolkit. Mark shares his own refreshingly different approach to marketing strategy. Learn how he simplifies complex strategies to get at their core bones quickly. Learn how to get to the heart of an issue quickly by using your words as guidance rather than reading lengthy reports or consulting other marketers in an endless round of multi-layered strategy meetings. Want to approach your strategy better? All this and more on this week's Digital Marketing Podcast. Useful Links

The Strategy Is Your Words Interview

Discover Consent Optimisation Whether you're a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn't have to be!  Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy. Learn how they are changing the way we think about permissions and ensure that everyone is compliant with GDPR and other privacy regulations. Although cookie permissions can be a nuisance to many, they are important and necessary.  There are so many potential points of failure on a website, and as the owner, you might be violating user privacy law without even realising it. A good consent management platform enables you to harmonise your marketing and data strategy with legal requirements. Learn 7 GDPR Positive steps Usercentrics use that will keep your users privacy safe and their permissions effectively managed and up to date. Get A Free AuditManaging user permissions and remaining compliant is tough, but Usercentrics offers an easy to implement and compliant way to help you achieve the highest optimisation levels for your website. Request a free audit for your website by emailing Zofia and telling her you listen to The Digital Marketing Podcast and would like some help. Email     Useful Links California Consumer Privacy Act (CCPA) CCPA checklist GDPR compliance Brexit and Cookie Consent Google Consent mode Browser plugins for tracking what is being tracked

Marketing Consent Optimisation

Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using .  As the founder of Raven Tools and an expert SEO practitioner, Jon Henshaw is an excellent guide on why this new bunch of measurements matter. Jon has a whole host of ideas and suggestions that can help you to prepare for Google's anxiously anticipated search algorithm update. Listen in and learn what you can do to improve how your site might perform after this 'core web vitals' search algorithm update. Jon also shares with us why he has gone from disliking Accelerated Mobile Pages (AMP) to embracing the format as a useful feature rich toolset. If you work with a large team of Developers, AMP can help ensure your website stays fast and efficient no matter who is working on it. There are other ways to speed things up and improve, but these won't necessarily stay in place as the site evolves. Listen in for Jon's top tips and resources for making AMP work or taking an alternative non AMP approach to a faster, better website experience. Useful Links Visit  and see how your website or those of your competitors stack up to Googles New Core Web Metrics measurements. And for those of you who, like Ciaran, were wondering… it turns out Kludgy is a word! Who knew ;-)

The Core Web Vitals Interview

Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, 'The Triple R Technique,' and walks us through how to use it. What Is The Triple R Technique? ‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’ Karl shares a simple but incredibly powerful process developed at Conversion Rate Experts to do precisely that. Triple R is a simple, agile and dynamic process and will help you avoid obvious pitfalls. It guides you to find the best way to reduce the risks of your projects failing. Karl shares with us a wealth of smart insights into working more efficiently as a team. Are you protecting everyone in your team from making the same mistakes? Are you syncing with reality as frequently as possible? Is there someone who has tackled something similar that you can learn from? Do you collate all your ideas for a project and rank them on ease of implementation and likelihood to double results? Are you breaking your project down into 'ROI Positive Bitesized Chunks?' We also explore how playbooks can be a great way of boosting the popularity of Standard operating procedures. See an example of this for Webinars [] Learn about Mary's Meals, a fantastic charity, supported by the team at Conversion Rate Experts. Mary’s Meals provides life-changing meals to some of the world's poorest children every day they attend school. Useful Links and get a free copy of their book.

Accelerate your projects with Triple R

An advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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The Digital Marketing Podcast

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