This is a replay of my interview with Hiten Shah. In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Everyone Hates Marketers

[Replay] Hiten Shah on Choosing the Right Value Proposition

Go behind the scenes with me to learn how I sold out my latest cohort of Stand The F*ck Out without using scummy marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

How I've Made $60,300 With One Single Email (A No-Bull Story)

Learn why many businesses struggle to achieve excellence and the counterintuitive steps you can take to satisfy your customers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

The Counterintuitive Way to Achieve Excellence

Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

You've Been Fooled, There's No "Blue Ocean"

This is a replay of my second episode with Seth Godin. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.  The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

[Replay] Seth Godin's Marketing Secrets to Changing The World

Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

How to Stand Out AND Remain Professional (6 Principles)

An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?

Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Positioning Is Like Playing That Annoying Board Game...

Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Forget 87.5% of Your Marketing. Here's Why.

 This is a replay of my episode with Harry Dry, the creator of MarketingExamples.com. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links 

[Replay] 3 Steps to Repurposing Content For Every Channel

This is a replay of my conversation with Matt Kerbel.  Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

[Replay] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks. In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

[Replay] How to Offend People And Create Great F*cking Content

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)

How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links  

Give Me a Large Swimming Pool & I’ll Grow Your Market Share

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Buyer Personas Need to Die of a Violent Death. Here’s Why.

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you&#39;d like to be treated.

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Everyone Hates Marketers

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