Have you ever thought about adding video into your marketing mix, but struggled to get your message across. Maybe you've tried in the past, put hours of effort in, but all you heard was crickets. Showing up on camera is hard. It's a skill that none of us were taught. But the fact that it's a "skill" is a good thing because skills can be learned. Today, I'm sharing a section of a masterclass I'm teaching live later this month called, "Camera Confidence: Understanding your ideal client & knowing exactly what to say on video".  And on today's episode, I'm going to share with you one of my signature exercises I teach every single client. This is an exercise that's helped them to propel their confidence on camera to the next level. 

Aesthetic Marketing Podcast

#120: How to Become More Confident on Video

We live in an instant gratification society where we’re constantly being bombarded by visual marketing. The movies we watch, the TV shows we enjoy, the social networks we love…everywhere we look there’s an advertisement. It’s no wonder our attention spans are so short.   Which is why being memorable is something that every business struggles with today, but needs to make a priority in their marketing.   Adding music to you marketing can increase how memorable your marketing is because music can trigger emotions. On today’s episode we’re diving into a simple 4 step process on how to curate music & audio for your Instagram Reels so your marketing is both memorable and consistent.

#119: 4 Simple Steps to Make Your Brand More Memorable Using Instagram Reels

There's so many different options when it comes to marketing - Instagram, SEO, E-mail marketing, Facebook, Paid Ads, etc., etc. - where do we even get started? How do we make sense of it all? On today's episode I'm sharing with you some of 4 insights that I've developed over the past 16 years of my experience in marketing and has helped to create the success for both myself & my clients.  

#118: What 16 Years of Marketing Has Taught Me

What's your relationship with money? Have you ever pondered that question? On today's episode, I sat down with International Speaker, Author, & Wealth Coach Morgana Rae. Morgana. We talk about 6 time-tested steps to turn your personal Money Monster of scarcity into abundance. Resources Mentioned on Today's Episode: Morgana Rae's Website

#117: Uncover your hidden blocks to financial abundance (they’re not what you think) with Morgana Rae

What if you could double, or even triple your online visibility, without having to spend hours creating new content on multiple platforms? On today's episode, I'm sharing with your a specific content repurposing strategy that I've been experimenting with over the past few months which has led to both greater visibility (for myself & clients) and has made the content creation process much more efficient!

#116: Increase Your Visibility with this Content Repurposing Strategy

If you’ve relied on paid ads to grow your Instagram following, that strategy just got a lot more difficult after Apple announced their new privacy settings. In other words, people now have the option to opt out of seeing your paid ads. But don’t panic because there are still highly effective strategies that you can use to grow organically on the platform. On today’s episode you’re going to hear 2 of those strategies that I’ve personally used and have seen tremendous results.

#115: These 2 Highly Effective Instagram Organic Growth Strategies.

Creating videos for your business today is easier than ever before, but there are some essential tools you’ll need. On today’s episode, I’m peeling back the curtain and introducing you to all of the tools and equipment I use to create videos for both my business and clients.   And I think one of the most surprising things you’ll notice is that I don’t use a lot of equipment or software. You’ll learn about the camera I recommend when getting started, which microphone is best, lighting, editing, and more.   RESOURCES MENTIONED ON TODAY'S EPISIDE: 6 Affordable Lavalier Microphones Compared

#114: The Essential Tools You Need to Start Creating Videos in Your Marketing.

The Know, Like, & Trust Factor is one of the most well-known phrases in marketing and one of the most effective ways to grow your business. The idea is in order for people to do business with you, they have to Know who you are, Like, what you have to say, & Trust that you’re the right fit for them. But there’s an inherent problem that arises when you create content that people “Like”. Instead, I want you to consider replacing “Like” with this...

#113: Ditch the Like in the Know, Like, & Trust Framework & Replace it With This.

Creating videos for your social media strategy is pretty much a non-negotiable today if you want to grow your business with your online marketing efforts. But what do you do when your videos aren’t generating new business? It’s easy to go down a rabbit hole to research better cameras, microphones, and lighting. It’s even easier to come to the conclusion that adding videos into your social strategy just doesn’t work for you. Video can work for you! And in today’s episode I’m going to share some of the common mistakes I’ve seen over the years and share some solutions so you can start producing social media videos that attract more followers, increase your engagement, & generate more revenue in your business.  

#112: Your Social Media Videos Aren’t Working. Here’s Why & How to Fix Them.

You don’t need a huge following on Instagram in order to sell your services. We’ve been conditioned to think that there’s a direct correlation between the number of our followers and the success of our business. In fact, having a large number of followers can actually be a detriment to your business and brand On today’s episode, I’m going to share with you 2 examples of how a larger audience can be damaging to your business and my Social Selling Formula. A simple, 3 step process you can that’ll help you organically grow your following & sell more of your services through your marketing efforts on Instagram.

#111: Social Selling Formula - 3 Steps to Organically Grow and Sell Your Services on Instagram

Have you ever been to an Instagram account for a business and the entire feed is filled with stock images? Now imagine that business had a service that was over $100, would you purchase it? My guess is you wouldn’t because there was no human connection established. People do business with other people, not with logos. Which is why having a professional photoshoot that showcases the best version of yourself goes such a long way to the success of your business. On today’s episode I’m going to share with you how to find a photographer and the steps you need to take to make sure that your next photoshoot is successful in positioning you as an expert in your field.  

#110: How to Produce a Successful Photoshoot that Positions You as An Expert in Your Space

Nisha Kunder is a Yoga & Wellness coach that customizes mindfulness practices for high performers so they can lead with more energy, patience, and compassion for everything and everyone both at home and at work. She is also the creator of The Art of Relaxation online course where she teaches the ancient yogic relaxation technique of Yoga Nidra (which is a meditation practice that is done *lying* down). Before becoming a yoga and wellness coach, Nisha used to work as a Technical Program manager at tech giants like Microsoft and Motorola. She left her unsatisfactory job to heal her health issues caused by stress.  Coming from a culture that believes in curing the root cause instead of merely masking the symptom, she began her healing journey by changing her lifestyle to include more self-care, self-inquiry, and energy healing – in short, Yoga and Ayurveda. Nisha is based in Seattle, WA, and is available for speaking opportunities across the US, global and virtual summits, podcasts, and interviews.     Follow & Learn More about Nisha: www.NishaKunder.com/ Instagram: NishaKunderWellnessFree Sleeping Guide – 3 Mindfulness Tools for Restorative Sleep

#109: 3 Wellness Pivots That High Performers Need to Make to Sustain Success and Create Lasting Well-Being with Nisha Kunder.

Confidence on camera, can’t be taught in a course or program. It comes with practice. BUT, there are techniques you can learn when combined with practice that can reduce your anxiety on camera, connect with your audience, & actually turn your online videos into lead generating assets. On today’s episode of the Online Marketing & Media Podcast, I’m sharing with you 4 techniques I’ve learned over the years that has made showing up on video (consistently) easier than I ever imaged was possible.

#108: 4 Techniques to Help You Move Past the Fear of Video.

There are so many different online marketing channels today - Instagram, Email Marketing, SEO, to name a few - that it can be difficult to know what's actually moving the needle in your business. And oftentimes when we try something that doesn't quite deliver the results we were expecting it's tempting to say that our marketing efforts aren't working.  However, creating your marketing doesn't have to be complicated. In fact, I've used the same exact strategy for dozens of clients that's worked over and over again.  On today's episode, I'm pulling the curtains back and sharing that exact strategy with you!

#107: The Marketing Strategy That's Guaranteed to Work

What’s your superpower in your business? Most of us when we hear that question think of 1, maybe 2 aspects of our personality that are unique to us in our business. But as you’ll hear in today’s episode, Gallup Certified Strengths Coach Anna Nelson explains how we all have 10 core strengths in our business. These strengths fall within the 4 domains - Executing, Influencing, Relationship Building and Strategic Thinking.  As a Gallup Certified Strengths Coach Anna works with 6, 7 and 8 figure business owners to build a profitable, fun business by helping their teams go from feeling disconnected and unproductive to being united - where everyone is working in their zone of genius and contributing to the bottom line.

#106: Finding Your Superpowers in Your Business Using the 4 Domains with Anna Nelson

Online marketing is one of the fastest growing industries today. Unfortunately, the aesthetic industry struggles with online marketing for 2 reasons: aesthetic providers weren’t taught marketing in medical school and aesthetic marketers weren’t taught online marketing in college. My vision for this podcast is to change that and create a resource where aesthetic providers and marketers who are in the aesthetic industry can learn, grow, and achieve better results with their online marketing efforts!

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Aesthetic Marketing Podcast

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