Businesses don't build themselves, and nothing is falling from the sky. In this episode, I share with you why building for where you want to go, and getting ready before you see it, is key to going to the next level. Many people say they want their business to grow, but most aren't making the steps of preparation to prove it. Are you ready for your dream client? Are you ready for the multi-million donation? Are you ready for the largest product order you've ever had? Faith requires action! Whether you're a business or non-profit, this will help you to stop being your own bottleneck. Links mentioned in this episode: • Flodesk (Get a free trial and then save 50% for life using this link here, or the coupon "TIFFANY" when you sign up!)Screenflow• Tonic Site Shop on Instagram The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Finding Your Focus with Tiffany Farley

31 | Nothing Is Falling From The Sky

Whether you have a business or non-profit, it's important to understand how important visual marketing is in building a brand connection with your audience. Traditional headshots are no longer enough when it comes to marketing! In this episode, I will share with you what branding photography is, why it's important to invest in, and how to plan for your branding photoshoot effectively so you can maximize your investment and the most out of it! The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley 

30 | How To Maximize Your Branding Photoshoot

From the importance of diversifying your income to building a reliable way of staying connected to your audience- the last few months have changed a lot of businesses. When I decided to create an online course, I felt so overwhelmed because I had no idea what people were using or where to start. In this episode, I take you inside what I use to create my online courses and important things I have learned about offering them. Links mentioned in this episode: KajabiTeachableFlodesk (Get a free trial and then save 50% for life using this link here, or the coupon "TIFFANY" when you sign up!) ScreenflowThe Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley 

29 | How To Create An Online Course

What have I learned as a business owner and entrepreneur during a global "pandemic"? Quite a lot! From the importance of diversifying your income to building a reliable way of staying connected to your audience- there's been important lessons learned these last few months. Let's have a short conversation about it. The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

28 | 3 Top Business Lessons in 2020

If you own a business then you already know how important your online presence is. Potential clients and customers are searching on Google RIGHT NOW to find the answer to what they need. But how do the right clients find you? How can you be sure that your website is coming up in Google Search results? In this episode, I am thrilled to have SEO expert Corey Potter of Fuel Your Photos join me to explain what you need to know about optimizing your website to be found in relevant Google searches and increase your Google ranking! Links mentioned in this episode: Fuel Your Photos FREE SEO 7 Day ChallengeOnline SEO CourseYouTube Video on SitelinksFREE Fuel Your Photos Facebook Group Fuel Your Photos YouTube Channel Fuel Your Photos SEO Podcast The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

27 | What is SEO and Why Does It Matter?

Do you ever feel like there are so many things you SHOULD be doing to grow your business- but you’re just not sure what you need to do first? Or how you need to do it? I have learned over the years that if I don’t know my end goal, then nothing I am working on will have any strategy or intention behind it. So in this episode, I share how working from your end goal will help you to make sure that what you're working on is truly working for you. The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

26 | What Is Your End Goal?

Save 50% off Honeybook HereHoneybook is the online tool I use to manage online contracts, invoicing, payment plans, client communication, and is the foundation for how I deliver a consistent and professional client experience. If you're a photographer who is looking to find solutions for better systems in your business this is the episode for you! Watch me use Honeybook behind the scenes HEREThe Finding Your Focus Podcast is now The Tiffany Farley Podcast! New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

25 | The Business Problems Honeybook Solved For Me

So yes- there's a so-called lockdown right now because of the Coronavirus. Maybe you've had to reschedule clients or postpone events and you're left wondering what can be done. Well I'm here to tell you that there's PLENTY that can be done!! In this episode, I share some practical and beneficial tasks you can do to "Spring Clean" and organize your business during this extra time at home.GET THE AMAZING BUNDLE I MENTION IN THIS EPISODE HEREI am also thrilled to announce something I have been working hard on- the Finding Your Focus Podcast is now The Tiffany Farley Podcast! New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

24 | How To Use Lockdown To Your Advantage

A little mini bonus episode for you! Everyone may be panicking, but I wanted to take a few minutes to encourage you. Because who couldn't use more of that right now? I am also thrilled to announce something I have been working hard on- the Finding Your Focus Podcast is now The Tiffany Farley Podcast! Tune in to hear me share about it in this little heart to heart bonus episode. New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Bonus | Faith over Fear During Coronavirus Chaos

Probably one of the biggest places that creative business owners can feel stuck or overwhelmed is wondering how to price their products or services. In today's episode, I dive into some of the biggest lessons I have learned about pricing myself as a creative business owner. Find the show notes at findingyourfocus.co/pricingFollow on Instagram @findingyourfocus.co & @tiffanylfarley Connect with my Photography: tiffanyfarley.com Here are the quick links to the tools I mention in this episode:• Flodesk- for email marketing- Save 50% HERE or by using the coupon "Tiffany"• Shanna Skidmore

23 | How Do I Price Myself ??

Welcome to 2020! Can you even believe it?! In this episode, I walk you through the questions I ask myself as an entrepreneur to get ready for the New Year ahead. I want to take a look at not just what worked and what didn't- but I want to identify WHY. Every year I want to see increase, and there are steps you need to take to make sure your time and efforts are being spent on the right things. It's time to find your focus for 2020! Follow on Instagram @findingyourfocus.co & @tiffanylfarley 

22 | The One Where We Get Ready For The New Year

Today I thought I would take some time to share with you what I have come to recognize as some of the top things that I believe have contributed to the success and growth of my photography business over the past 8 years. These are my absolute top tips looking back on what worked really well for me and the things I am so glad I attended, pursued, spent time on, or DID- that I truly believe brought success to my photography business. 

21 | If I Could Go Back And Tell Myself These 6 Things

When you are first starting your business or your passion project- one of the most frustrating places to be is feeling like you're the only one who doesn't know what everyone else is using for what you need! Have you ever seen something online and you think to yourself- How did they even DO that? Or How did they make something like that? What are they using to make it look that way? And then maybe down the road- you find out that everyone was using this one tool to make their life easy and awesome and you just had no idea it even existed?Well my friend, today it is my hope to help you avoid that frustration as much as possible. If I love using it in my business, or think a tool I use could really help you- then I am planning on sharing it with you here today.Find the show notes at findingyourfocus.co/toolsFollow on Instagram @findingyourfocus.co & @tiffanylfarley Here are the quick links to the tools I mention in this episode:• Showit- my favorite website platform • Planoly- for scheduling Instagram posts and stories• Slack- for team and project communication• Microsoft OneNote- for organization and brainstorming• Kajabi- for hosting an online course• Zoom- for online conference calls and inviting guests for podcast interviews • Adobe Creative Suite- for graphic design, creating PDFs, editing podcast episodes, and editing photos. • Honeybook- for client communication, invoicing, and online contract agreements- Save 50% on Honeybook HERE• Flodesk- for email marketing- Save 50% HERE or by using the coupon "Tiffany"• Dropbox- for online file backups and sharing• Acuity- for online scheduling • Toggl- for time tracking

20 | My TOP Recommended Business Tools

As a brand, you want to visually share who you are- and that not only means what you do, what you sell, and what you offer- but you need to visually share YOU. If you want to have great images that are unique to YOUR brand to share then you have to plan ahead and have those pictures actually taken. It’s going to take time and planning on your part, and when you work with a professional who creates the quality of images you’re drawn to, then it’s also going to be a financial investment. But without images, you don’t have branded social media content.In this episode, I will share - Why traditional headshots are no longer enough- What brand photography is and why you need it - The importance of brand photography in your online marketing - How to choose the right brand photographer - Tips on how to plan and prepare for your branding photoshoot Links Mentioned in this Episode:–Save 50% on Flodesk HERE (or use the coupon “TIFFANY” when you sign up!)Episode Notes:  http://findingyourfocus.co/branding-photographyFollow Tiffany on Instagram @findingyourfocus.co and @tiffanylfarley

019 | Make the Most of Your Branding Photoshoot

In this episode, I share the importance of knowing your audience well as a business owner! Have you ever thought to yourself, "I would post more on Instagram- I just never know what to say!" Or "I would start an email list to grow my business- but I just don't know what I would write about!"One of the most pivotal lessons I have learned in my business is the foundational importance of knowing my audience- and knowing who my brand needs to speak to. Episode Notes:  http://findingyourfocus.co/audienceFollow Tiffany on Instagram @findingyourfocus.co and @tiffanylfarley

018 | When You Know Your Audience, You Will Know What To Say

Finding Your Focus is a business and leadership podcast hosted by photographer Tiffany Farley, that will encourage you to strengthen your strategies, dig your wells, and live a life of abundance. If you're ready to take focused action on that big dream of yours, be more productive in your daily efforts, and create a life that you truly love- then this is a podcast for you! Connect with us on Instagram @findingyourfocus.co and online at www.findingyourfocus.co

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Finding Your Focus with Tiffany Farley

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