Giving Tuesday set a new record in the United States with $2.47 billion dollars raised in 2020 from 34.8 million donors. With proper planning and the right strategies in place, colleges and universities are poised to set their own fundraising records this year.Mongoose Higher ed engagement expert Mike Kochczynski and ed tech marketer Jessica Stonish dive into seven proven strategies for a successful Giving Tuesday.Topics covered:The current state of fundraising in higher edBest practices for planning and executing texting campaignsExamples of successful giving campaigns

For Your Institution

7 Giving Tuesday Strategies That Drive Results

Students are reporting COVID-19 mental health challenges but not taking advantage of your support services. What's the disconnect? Schools need to be proactive in bridging the gap and guiding students through the troubled landscape.Student engagement experts Juliet Pacer and Zach Sandecki dive into the data around COVID-19 and student mental health, breaking down Inside Higher Ed’s article, “Students Struggle but Don’t Seek Colleges’ Help” with 12 actionable tips to help better support your students. 

Supporting Students Through COVID-19

Your college’s website is the number one most influential source for high school students during their college search. While your school's website is loaded with information, it's hard for students to sort through it all.More than 1 in 4 students will leave your institution’s website if they’re frustrated and can’t find the information they need.So what’s the fix?This podcast with Amy Kilpatrick and Jeff Meece from Mongoose covers what students are looking for on your website, how to best structure your onsite content, and best practices to increase the number of RFIs coming through your website. 

Optimizing Your Website for Student Recruitment

Learn how to handle opt-outs, how to protect important data, and the do's and don'ts of using links in texts, and so much more. No two schools are the same, so your institution needs a unique texting policy to ensure governance and compliance. In this webinar, Mike Kochczynski and Lauren Mack from Mongoose explain what your school needs to do to be compliant. Plus, they answer real Text Policy questions from real schools.

Higher ed texting policies - real questions from real colleges

“Sending a link in your first text message is akin to asking someone to marry you on the first date.” - Shad HanselmanMike and Shad discuss Best practices for ensuring gift fulfillmentOpt-out language in advancement textingHow texting creates a natural pause to conversations, allowing your fundraising staff to better tackle unexpected questionsWhether or not to include links in advancement messaging

Texting and the evolution of fundraising

MongooseResearch.com Implementation Specialist and Medaille Adjunct Professor Meredith Shaul joins Greg Bauch for a discussion on how college instructors are doing their best to educate and engage remote students.College faculty  have been competing with smart phones and screens for years. Now it’s even harder to hold court with multiple remote distractions and the comforts of home. There are ways to motivate, engage, and inspire remote learners. In this conversation, we discuss:Keeping at-risk students interestedBuilding a community in remote timesTips for keeping your class engaged

Keeping remote college students engaged during COVID

On this episode of ‘For Your Institution’ Mike Kochczynski speaks with Brennan Barnard, author and college counseling and admissions expert. Brennan discusses his thoughts on how best to help students choose schools, how rankings are detrimental to the process, and why he loves working in admissions.

We get to do this - caring in college admissions with Brennan Barnard

No one cares about your goals. Harsh, but it’s the right mindset to have when it comes to fundraising. The right story will make people care about your cause. Lori L. Jacobwith is our guest on this episode of the #ForYourInstitution podcast and she discusses intelligent fundraising.

Talk about money, and raise more with Lori L. Jacobwith

When you listen to alums, you give them a better experience, which leads to a higher percentage of gifts. Mike Kochczynski from Mongoose speaks with Brian Gawor, Vice President of Research at Ruffalo Noel Levitz, about improving fundraising and alumni engagement through storytelling.

Better fundraising through storytelling with Brian Gawor

The landscape of college sports is about to change. In this episode of FYI, Mike Kochczynski speaks with Joe Nocera - Author, Business Journalist - about the Fair Pay to Play Act, the California bill of law just passed that allows college athletes to hire agents and make money from endorsements, and what this means going forward.

The Impact of paying college athletes with Joe Nocera

While it's important to be inclusive, it's possible that the labels we use can hinder students before they even take their first class. On this episode of FYI, Mike Kochczynski from Mongoose speaks with Dr. Yancey Gulley, Associate Professor in the Higher Education Student Affairs program at Western Carolina University, about the pitfalls of labels, the need to distinguish when to group students into categories, social justice, and many other fascinating higher education topics.

Being inclusive without labeling students with Yancey Gulley

What’s the difference between auto-dialers and colleges that send mass texts to students? Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox and an expert on consumer protection and privacy laws, joins FYI - For Your Institution - to discuss the Telephone Consumer Protection Act and the legalities of texting students.

Understanding legalities of texting with Adam Bowser

Colleges and universities are facing many issues, and they’re not just financial. Rick Seltzer from Inside Higher Ed discusses the social, economic and demographic issues bearing down on schools, and the importance of serving the needs of students going forward.

Higher ed in the pressure cooker with Rick Seltzer

Cutler Andrews, Senior Vice President of Fundraising Consulting at Ruffalo Noel Levitz, talks about how schools can re-imagine their approach to advancement to increase engagement and alumni gifts.

Re-imagining advancement with Cutler Andrew

What is the future of content for higher ed, and what lessons can we learn from the evolution of file sharing? Hugh McGuire, co-founder of Rebus Foundation, joins Greg Bauch for a conversation on content accessibility and the possibilities that exist with Open Textbooks.

Open textbooks and the future of content with Hugh McGuire

Higher education insights from industry experts. Higher ed pros discuss trending topics, technology considerations, best practices for communication, and more.

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For Your Institution

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