In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications.

Higher Ed Live

Higher Ed Live Special Edition - Paul LeBlanc on Innovation, Marketing and The Future of Higher Ed

TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT’s successful TikTok channel and will join the discussion to share what content works, what doesn’t work, and what’s up next for his TikTok content calendar.

Marketing Live - TikTok: How Higher Ed Hits the Woah

College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombuds offices are designed to be environments that adhere to the International Ombudsman Association (IOA) Standards of Practice: confidentiality, informality, neutrality and independence. Ultimately, ombuds provide a brave space for individuals to discuss concerns, learn to navigate their environments, and build communication skills while being treated with compassion and empathy. In this episode of Student Affairs Live, host Dr. Heather Shea discusses the important partnerships between Ombuds Offices and Student Affairs with three panelists, Drs. Shannon Burton, D. A. Graham, and Jennifer Schneider.

Student Affairs Live - The ^Ombuds Office: Building Partnerships with Student Affairs

Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences. “Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swingle from Funnelback for a lively conversation about the tools available to focus your efforts and make a real impact on the lives of students.

Marketing Live - Ultimate Synergy: Search and Content Marketing

With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices within higher ed as they discuss the state of the higher ed landscape with a specific focus on marketing and enrollment operations.

Admissions Live - Today's Traditional and Non-Traditional Enrollment and Marketing Trends

What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders? On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude practitioners to share what they are learning, practicing, and the impact they see.

Student Affairs Live - Gratitude for Student Learning and Leadership

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.

Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can: Help universities deliver on their mission Lift the academic brand, including its sub-components (e.g., schools and departments) Become a powerful communication vehicle with far-reaching and bottom-line impact 

Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role? On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Student Affairs Live - From Student Affairs to the Presidency

When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketing experts about connecting with faculty members and recruiting them to be your next generation of influencers.

Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story

What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs? On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion. This episode will explore both the underlying frameworks driving this work as well as the practical strategies and approaches to enhance praxis. This free episode will air live on Wednesday, October 2, 2019 at 1 p.m. ET. To watch the archived video, return to this page at any time after the episode airs.

Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strategy for the future.

Advancement Live - Rethinking Phonathons

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.

Marketing Live - Marketing Authenticity in Higher Education

Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these topics and how to recreate this effort on your campus.

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice? On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice. This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry's most important issues.

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Higher Ed Live

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