In episode one of Fresh Meet- The Crisis Series, we take a look at the initial impacts of the Coronavirus on the marketing industry. What are the changes agencies and brands need to make, and what are the potential long term implications of at least...

Fresh Meet

So that was an interesting week.... How the comms industry is coping during a global pandemic

In episode one of Fresh Meet- The Crisis Series, we take a look at the initial impacts of the Coronavirus on the marketing industry. What are the changes agencies and brands need to make, and what are the potential long term implications of at least three months in isolation?Stephen Waddington - Managing Director, Metia and Visiting Professor at Newcastle UniversityMandy Sharp - Founder & CEO, Tin Man CommunicationsJohn Brown, Founder & CEO, Don’t Cry WolfHosted by Alex Myers- Manifest Group Founder & CEO

Can brands be activists? Should brands be activists?

The Brand as Activist: A model for the future or a flash in the pan?

In the last few years we've seen brands take a more visible and active role in the promotion of social and political causes they believe in, from Nike's support of Colin Kaepernick to Starbucks’ much-panned attempt at starting a conversation on racial justice. Brand activism is on the rise, there's no doubt about it, but is this rise simply a reflection of our current polarised social and political culture that seemingly demands everyone to clearly signal their values, or are we seeing the beginnings of a long term shift in the consumer-brand relationship.To break this all down, we enlist the help of Jessica Becker, Managing Partner at Manifest New York and Yisa Fermin, freelance art director, graphic designer, and brand strategist.

In episode 9 of Fresh Meet we tackle the nebulous and endlessly fascinating concept of creativity

Anatomy of an idea: Breaking down the DNA of creativity

Creativity. What is it exactly? Can it be clearly defined? Can it be taught? Can it be measured?In episode 9 of Fresh Meet we tackle the nebulous and endlessly fascinating concept of creativity with the help of John Harrington, PR Week UK Deputy Editor, Alex Myers, CEO and Founder of Manifest, and Julian Obubo, Brand Strategy Director at Manifest London who is handing over hosting duties to actress and Manifest London PR Assistant, Holly Atterton.Whether you consider yourself a 'creative type' or not, this is a discussion you don't want to miss

A discussion on the world of work and wellbeing and the importance of finding your purpose

Ground by the Grind: A conversation on finding purpose in work

We've all seen the recent articles in the likes of the New York Times and The Atlantic about how workism and performative workaholism are destroying our happiness. In Episode 8, we tackle these concepts head on by framing the conversation around finding our purpose in life and in work. Our amazing guests Courtney Seard, Maryam Ajayi and Ashley Elders root the discussion in behavioural psychology, neuroscience and New Age ideas. Hosted by: Julian Obubo, Senior Campaign Manager, Manifest LondonGuests in this episode:Featuring: Courtney Seard, Peak Performance Coach and TrainerMaryam Ajayi, Energy Healer and Business Growth StrategistAshley Elders, Account Coordinator, Manifest New York

A discussion on how brands are engaging with their audiences in the digital age

Power to the People: How are brands harnessing community to build for the future?

In the seventh episode of Fresh Meet we discuss how brands should engage with their audiences in the digital age. We look at the ways they aim to become more human, and analyse whether we think it’s working. We also talk about the listening vs taking action. Do brands have to be activists in today's climate?We go in on the recent controversy over the Gillette ad. How brands can tell a better values story, and the increasing demand for brands to walk the talk.Hosted by: Jessica Becker, MD, Manifest New YorkGuests in this episode:Sam Garfield, Communications and Growth Lead at The CollectiveRonnie Cho, CEO, Cho GroupAlex Myers, CEO and Founder, Manifest GroupAshley Elders, Account Coordinator, Manifest New York

A philosophical look at how brands are responding to digital transformation

From Success to Significance: The evolving role of brands in the digital age

In the sixth episode of Fresh Meet, Cameron Stewart, an old friend of Manifest, joins our own Alex Myers to discuss the state of brands in today’s fast-moving digital world. We examine the issue of whether today’s digital measurement tools are a help or hinderance to creativity: are we measuring to improve or merely improving measurement? We look at how brands are responding to the fragmentation of media consumption and we address the challenge of how to tell compelling stories in an age of mistrust, distraction, and cynicism.Guests: Alex Myers, CEO, Manifest and Cameron Stewart, Founder, Dawson Andrews

A discussion on the hard work, hustle and sacrifices it takes to get started in the PR industry

Hard Work & Hustle: How to get started in the PR industry

In the fifth episode of Fresh Meet, we flip the script on the “How I Made It” interview genre. Instead of chatting with CEOs and founders with decades of experience, we have an illuminating chat with three Manifest colleagues on their fascinating journeys into PR. We hear from Liana Bignall, Senior Account Executive at Manifest London on the challenges of making the transition from Australia to London. Moll Levine, Campaign Manager at Manifest New York talks about the importance of finding one’s passion. Namuli Katumba, Account Manager at Manifest London recalls the epiphany that led her to switch careers and become an intern in her thirties. All three stories can serve as inspiration to young people interested in studying and entering the PR and comms industry, those in the early stages of their careers and those who are considering a career switch.

A discussion on the state of affairs of diversity initiatives in PR in the UK

The 'D' Word: Assessing the status quo of diversity in the PR industry

Fresh Meet is a freewheeling podcast that provides a meeting of great minds around the freshest topics in communications, marketing, PR and social media. Subscribe and stay fresh.

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