Those who create content for blogs and websites are well aware their traffic hasn&apos;t been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of &apos;the long tail&apos; of content marketing, plus a listener question about the job titles you see in communications job postings.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month&apos;s show. Send a message, comment or questionRecord an audio comment or question (click the microphone at the bottom of HansonandHunt.com)SPONSORBrandpointEPISODE SUMMARYIntro  1:05 - Talking Point: Content publishing challenges15:35 - Spotlight: A monster of an anniversary17:55 - Quick News & Quick Takes: What many marketers get wrong21:25 - Quick News & Quick Takes: The “State of Marketing” report23:45 - Quick News & Quick Takes: Respecting content&apos;s role in the organization27:55 - Listener question: How do you make sense of job titles in job postings?ClosingARTICLES AND LINKSThe incentives to publish no longer reward the web’s creatorsThe remaking of The Mash: A Monster MiracleYour obsession with demand gen is going to suffocate your B2B marketing“State of Marketing” report from SalesforceContent’s defining problem (and how to solve it)FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik&apos;s weekly newsletter

Hanson & Hunt: Talking Points

157: Content publishing challenges, trust 'the long tail,' comms job titles

The &apos;return to the office&apos; might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month&apos;s show. Send a message, comment or questionRecord an audio comment or question (click the microphone at the bottom of HansonandHunt.com)SPONSORBrandpointEPISODE SUMMARYIntro  1:15 - Talking Point: Planning for a hybrid workforce19:20 - Spotlight: Mayo Clinic&apos;s social media legacy21:20 - Quick News & Quick Takes: Challenges of thought leadership27:20 - Quick News & Quick Takes: YouTube for brands31:40 - Listener question: How should you respond to customer complaints on Twitter?ClosingARTICLES AND LINKSBig disconnect at the office? Most managers say remote workers are ‘more easily replaceable’What employees are saying about the future of remote workThe Mayo Clinic Center for Social Media and Social Media Health NetworkWhat thought leaders have in common8 reasons why a YouTube channel is a requirement for your brandThe Car MomWhy you shouldn’t engage with customer complaints on TwitterFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik&apos;s weekly newsletter

156: Planning hybrid comms, thought leadership, YouTube and brands

Measurement of your communications efforts and programs is tricky. There&apos;s a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month&apos;s show. Send us a messageRecord an audio comment or question (click the microphone at the bottom of HansonandHunt.com)SPONSORBrandpointEPISODE SUMMARYIntro  1:45 - Talking Point: Measurement challenges and advice21:50 - Spotlight: How Pfizer won the vaccine PR game25:45 - Quick News & Quick Takes: NCAA athletes are making influencer deals29:20 - Quick News & Quick Takes: What makes a brand best-in-class in social?32:10 - Listener question: What business email alternative will emerge?ClosingARTICLES AND LINKSLook at analytics to know what your audience really thinks about your contentBusinesses value the role of PR and communications more than everPfizer&apos;s vaccine branding victory delivers lessons for marketers everywhereLet&apos;s make a deal: NCAA athletes cashing in on name, image and likenessNew research shows social media has created a more competitive landscape for brandsCould Gen Z free the world from email?Digital Summit MinneapolisFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSIGN UP FOR ARIK&apos;S WEEKLY NEWSLETTERSubscribe

155: Measuring your comms, brands and college athletes, Pfizer's PR win

Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard&apos;s Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann&apos;s tweet about how "we&apos;re all just getting started"SPOTLIGHTCarolina Panthers/Social engagement on FacebookQUICK NEWS & QUICK TAKESFleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of themThe 2021 Authenticity Gap (PDF)Why big companies like DoorDash, 3M and HP are making filmsLISTENER QUESTIONPost-pandemic networkingCLOSINGThese common grammar mistakes make you’re* company look dumbHow grammar mistakes influence people’s perceptions of companiesMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik&apos;s weekly emailSPONSORBrandpoint

154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films

Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air&apos;s boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter&apos;s 2021 State of Digital Content (27:30)Listener question: Should I start a business blog? (32:15)LINKSTALKING POINTState of Writing in 2021: Writing is hardHave content marketers thrown in the towel?Sarah Mitchell, TypesetSPOTLIGHTHow Alaska Air came to focus on a boomer hype house for its latest marketing flairQUICK NEWS & QUICK TAKESThe role of communications pros expands dramatically amid relentless global crisesAltimeter: The 2021 State of Digital ContentMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik&apos;s weekly emailSPONSORBrandpoint

153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs

Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Clubhouse (38:50)LINKSTALKING POINTLearn why and how executives should become active on social mediaWebinar: The Business of Executive Thought LeadershipBrandfluence – Why growing executive influence is essential for B2B marketingHow to become a LinkedIn thought leader in 9 easy stepsGeorgia voting law: Business reactsLinkedIn publishes new guide to key content trends amid COVID-19Lee Odden, TopRank MarketingSPOTLIGHTDove offers to pay other brands to diversify their adsQUICK NEWS & QUICK TAKESNew Muck Rack survey: The State of Journalism 2021Corporate email: Too much of too muchMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik&apos;s weekly emailSPONSORBrandpoint

152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email

Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher&apos;s State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener question: Getting your audience to your blog (37:25)LINKSTALKING POINTThe Infinite Dial 2021The state of podcast listening for 2021/Podcasting finds a wayThe future of social audio: Startups, roadmap, business models and a forecastTom Webster, Edison ResearchSPOTLIGHTThe viral Bryant Lake Bowl drone videoMotorcycle ride inside Rosedale CenterQUICK NEWS & QUICK TAKESState of the Sector 2021The brands are at it again, Taco Bell is hopping on the NFT trainWhat&apos;s an NFT? And why are people paying millions to buy them?Why the NFT craze is a bubble waiting to popMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik&apos;s weekly emailSPONSORBrandpoint

151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges

Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people&apos;s photos (30:15)What marketers need to know about Clubhouse (33:00)Pandemic changes for B2C content marketers (37:20)Listener question: Social media and executives (40:10)LINKSTALKING POINT10 influencer marketing stats for 2021What marketers need to know about influencer marketing in 2021Jason Falls, "Winfluence"Does "Fake Famous" miss the boat on influencers?SPOTLIGHTNew Zealand tells tourists to stop copying other people&apos;s travel photosQUICK NEWS & QUICK TAKESClubhouse app for business, what marketers need to knowB2C content marketers, get ready for more responsibility in 2021MORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik&apos;s weekly emailSPONSORBrandpoint

150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends

Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"PR North - Winter EditionSPOTLIGHTAncaster teen gains TikTok fame with viral Dairy Queen videosQUICK NEWS & QUICK TAKESWhy change fatigue from 2020 threatens the business changes needed to survive 20217 digital marketing trends of focus for 2021CLOSINGDo older PR pros ignore influencer marketing?9 social media trends every marketer must know for 2021: A conversation with Arik HansonMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA

149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times

In our December 2020 episode, we discuss:Pinterest&apos;s "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC&apos;s sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision&apos;s Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed with feel-good short-form content right now9 comms predictions for 2021SPOTLIGHTWhy KFC is pushing a sexy Colonel Sanders movieFull movieTALKING POINTSWhy and how companies are turning to brand journalismPRWeek and Cision&apos;s fourth annual Comms ReportFacebook is dead (It just doesn’t know it yet)These are the interview questions candidates hate the most5 new questions hiring managers are asking in interviews nowMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik&apos;s weekly emailSPONSORS   BrandpointMinnesota PRSA

148: Brand journalism, KFC gets sexy, hated interview questions

Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINKSBlois Olson (LinkedIn and Twitter)fluence mediafluence media email newslettersUPCOMING EVENTSocial Media Trends to Watch in 2021: A Conversation with Arik HansonMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik&apos;s weekly emailSPONSORBrandpoint

147: Bonus/Blois Olson, fluence media

In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookbook (13:55)Social Media Trends 2021 Global Report (16:20)The career path of social media managers (22:10)Generational differences about the return to the office (33:10)QUICK NEWS & QUICK TAKES2021 Relevance Report from the USC Center for Public RelationsThe latest research into 2020 IGTV statsHow brands are using sports Twitter to connect with NFL, NBA and MLB fansSPONSOR NEWSMarsha Pitts-Phillips receives national diversity and inclusion honor from PRSASPOTLIGHTCheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus waveTALKING POINTSSocial Media Trends 2021 Global ReportSocial media managers lack clear path to senior leadership rolesOffice life in 2020 sparks debate across generationsMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA

146: Career path for social media, COVID's impact on 2021 comms, sports and Twitter

Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

145: Bonus/Voicing your opinion on politics

In our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes (10:45)Social media hot takes (13:45)Refining your approach to employee comms (24:45)Advice if you're in-between jobs (31:25)QUICK NEWS & QUICK TAKESSocial media marketing on Reddit, Twitch and QuoraBlogging still works, especially for the 10% of bloggers who do things very differently8 initial reactions to LinkedIn Stories for users (and brands, eventually)SPONSOR EVENTOktoberfest with IABC, PRSA & MIMASPOTLIGHTOcean Spray finally reacts to viral skateboarding TikTokOcean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viralInstagram/Monster Cereal SweepstakesA Monster of a sweepstakesTALKING POINTSWhat's your biggest social hot take that will cause a stir with other social media pros? Four digital strategies for “Always-On” employee communicationsWhat they don’t tell you about life in-betweenMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA

144: Advice when between jobs, always-on employee comms, social hot takes

Arik interviews Laura King, a director at CorTalent - who manages the company&apos;s recruiting and business development - and a co-founder of Marketers&apos;​ Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.LINKSLaura KingCorTalentMarketers&apos;​ CommunityMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik&apos;s weekly emailSPONSORBrandpoint

143: Bonus/Laura King, CorTalent

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills.

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Hanson & Hunt: Talking Points

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