In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving? 

F.Y.I.

Episode 010: Maintaining Brand Integrity Through Competitive Markets During The Pandemic with M.a.n.k.i.n.d and Niion

In this new episode of FYI, Bhisma is Joined by Marcel from 707, Edward from Wormhole and Trias from Dope Dapper to discuss how the pandemic has affected our retailers. From retailers representing international fashion giants to growing local brands, this episode talks about how our local industry has been affected by this pandemic. With fashion being a tertiary need, is it that important to think about clothes during a massive economic struggle? Listen to this episode to know how you can help our local fashion industry, and how you can sustain your business during a complete offline shutdown. 

Episode 009: Retailers Perspective: Surviving Complete Offline Shutdown With 707, Wormhole & Dope Dapper

In this edition of FYI, Bhisma is back for a special episode to discuss the effects of Covid-19 pandemic on our local fashion industry. Joined by Dila from Dominate in Jakarta, Bagus from Sagara in Bandung and Krisna from Horny Cupcakes in Semarang, this episode discusses how brands from each region are responding to it. From the economic effects of the pandemic, how they take care of their staff to initiatives they take to contribute to the industry, they discover the importance of mutual support during this difficult time. 

Ep. 008 How Local Brands Are Responding To The Pandemic With Dominate, Sagara & Horny Cupcakes

In this episode of F.Y.I, Yogo is joined by Mikael Mirdad of Biko Group, as well as Kevin Rumantir, and Sashia Rosari of Honu Group. Discussing all the ways you can thrive in a competitive marketplace, from success stories, the relevance of  "gimmicks" to the importance of brand ingenuity, Yogo and friends dissect what it really takes to create a sustainable business.A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Mikael, Kevin and Sashia’s take on the challenges of starting your own business, brand ingenuity  on whiteboardjournal.com

Episode 007: Establishing Your Business In a Trend Driven Market with Biko & Honu

In the past 2 years, we have seen a significant growth on the awareness of climate change through the sustainability movement. People all around the world have expressed their passion and support on saving our planet, one metal straw at a time. There are many sectors that play a part in harming the planet and the fashion industry is one of them. A statistical report stated that fashion generates almost 5% to the world's largest waste, with more than 92 million tonnes of clothes that end up in landfills. That is why, on today's episode of F.Y.I, Bhisma is joined by Dira and Lika or Nolongerminee and Hendi of Rafheoo Footwear to discuss conscious fashion and the part it plays on the sustainability movement. From the impact of thrifting on reducing garment waste, to utilising recycled fabrics to create longlasting footwear, we break down what it really takes to promote an eco-friendly industry.A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Hendi, Lika and Dira's take on conscious fashion, the thrift game and sustainability on whiteboardjournal.com

Episode 006: Conscious Fashion & Sustainability Movement with Nolongerminee & Rafheoo

The start of #LocalPride movement served as a turning point in our local fashion scene. Not only did it inspire the rise of local brands, it sparked a sense of pride and nationalism in the way people perceive Indonesian made goods. In this episode of FYI, Bhisma is joined by Yostria of Orbit Gear and Axel of Localbrandcom. Exploring how this movement has changed over the years, Bhisma, Yostria and Axel examines if the #LocalPride stamp has been abused and overused. A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Yostria and Axel's take on the impact of #LocalPride on our current fashion climate on whiteboardjournal.com

Episode 005: Orbit Gear & Localbrandcom on The Abuse of #LocalPride

A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Alwin and Hafiz’s take on the role of online marketplace on whiteboardjournal.com

Episode 004: Alwin Lukiman & Hafiz Akhbar on Surviving As a Brand In a Competitive Online Marketplace

On today's episode of FYI, Bhisma is joined by Sherdynan Sulthan and Aji Handoko to discuss the efficacy of content marketing on the business side of fashion. Doubling as a fashion photographer as well as running digital marketing for multiple brands, Sherdy asserts brands to pay attention to their marketing strategy. Simultaneously, Aji underlines emotional aspect of marketing, focusing on connecting with customers through storytelling. Can a successful marketing plan improve sales? How big is the role of social media? Together they explore the ways content marketing directly affect sales, the future of marketing to how a new brand can survive without the help of social media. A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Sherdy and Aji's take on content marketing on whiteboardjournal.com

Episode 003: Aji Handoko & Sherdynan Sulthan on Content Marketing: How Effective Is It Really?

In this episode of F.Y.I., Bhisma is joined by Anugrah Aditya and Jeffry Jouw to discuss the ever growing influence of the sneaker culture. As respective founders of Urban Sneakers Society, and local sneaker event Jakarta Sneaker Day, both Jeffry and Aditya reflect on how the sneaker and streetwear trend have turned into a "show off" culture. Through this discussion, Bhisma, Jeffry and Aditya invite you to explore the effects of sneaker culture on high fashion to the correlation between social media and counterfeit sneakers. A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who's interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Aditya and Jefrry's take on "Show Off" culture on whiteboardjournal.com 

Episode 002: Anugrah Aditya & Jeffry Jouw on Sneaker Trend's "Show Off" Culture

For the first episode of F.Y.I, Bhisma, Fritz and Marshella Jastine gather for a riveting conversation on fashion's current issues. Being a brand consultant for local and international brands himself, Fritz emphasises on the importance of integrity when starting your own clothing brand. And through Marshella's venture as a stylist, we learn that current issues has a hand in determining today's trends. Through this discussion, they invite you to join them in exploring various topics ranging from passion, integrity to sustainability in fashion. Tune in to hear Fritz and Marshella's thoughts on these topics and stay tuned for more episodes. 

Episode 001: Fritz & Marshella Jastine on Brand Integrity

A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who's interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.

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F.Y.I.

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