Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But are they prepared to be successful when their ideal audience arrives at your website? We talk about inbound marketing and the importance of the member or customer journey!

Getting Social

#22 Inbound Marketing – It's All About the (Member) Journey

Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborative creation.

#21 Social Media in 15 Years – Looking at Collaborative Creation on Social

Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Margaux Dare."

#20 Kids & Social Media

Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.

#19 How to Make an Impact with Micro-Influencers

What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STOP creating weak content and START creating content that converts. We discuss what that looks like in this awesome episode!

#18 Social Media Content That Converts

What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social media. We explore!

#17 Power Content for Social Media

How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discuss (listen for the Weird Al app example...you'll love it)!

#16 Apps and Social Media

Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your social media content? We have the info you seek.

#15 When is Social Media More Sizzle Than Steak?

KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip art and love good storytelling, this episode is for you!

#14 Visual Storytelling for Online Communities

We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionately, and share with your friends!

#13 Empowering Your Industry Influencers in Advocacy

In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep online communities engaged, the "Super Bowl of Online Community Managers," #CMAD, and more.

#12 Online Communities and Social Media

Politics can get extremely personal. Is Twitter really the best way to make change in politics? We discuss!

#11 Activists, Advocacy & Social Media

Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video being is used, but why? Will video become oversaturated? Is video used too often? How should video be used correctly? Oh yes, we discuss this and more.

#10 Using Video in Social Media

Association execs are developing new ways to connect to their members, but what does innovation have to do with it? Does a private social network count as innovation these days?   Hear about the connection between tech innovation and member value that some association execs may not understand. We explore the madness that is "innovation."

#9 What Is Innovation in Social Media and Technology?

Associations make some classic mistakes when talking to their boards about tech. We find out what they are with our special guest and the gift of curiosity!

#8 How to Talk to Your Board About Technology and Social Media

Getting Social explores social media challenges and opportunities with special guests, examining everything from building your “personal brand” SEO online to social media’s impact on today’s politics. Host KiKi L’Italien thinks everyone should “Google themselves,” which is not as naughty as it sounds.

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Getting Social

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