Waiting until you’re 100% certain before acting each time will leave you inert. It’s too slow. How then, do you know when you know enough to act? _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Good Empire

One and two way doors

When you think about past experiences you hold dear, do you remember them with your head or your heart? What are some heart memories that make you smile? _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Head and Heart (The Good Word)

Is marketing really just about asking people what they want and giving it to them? Or is it actually more about what you stand for? _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Paul Simon vs The Backstreet Boys (The Good Word)

It’s hard if someone asks you straight up, from all the possibilities in the world - What is your purpose? What’s important to you? What you would most like to change in the world? This is just a little taste of some of the value in the Good Empire Purposeforge Workshop. Want to book your own Purposeforge workshop? Touch here: https://calendly.com/andre-goodempire/purposeforge-workshop _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Purpose Themes (The Good Word)

A few months ago we changed the name of Cult Tribal to Good Empire. Why? What's in a name? Does a name simply fit the thing it's naming, or can it actually shape it? _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

What's in a Name? (The Good Word)

We just have to dedicate today’s Good Word to someone Andre's been working with for a while now, we won’t name her, but we want to share her story... _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Finding Your Glow (The Good Word)

It takes a lot to move the middle. You have to push the edge, HARD. Not reasonably, not how you would like things to end up, but with all you fucking have, just to shift the norm a fraction. You have to bash and blaze. _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Moving the Middle (The Good Word)

What do we do when the values of the individual are not aligned with those of the organisation?  When our rights of free speech are in conflict with human rights, like inclusion? And what about Israel Folau’s Lamborghini? _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: medium.com/good-empire

Rights and Values (The Good Word)

In 1997, André was twenty five years old. Right around the time you’re trying to make your mark on the world, and find your place in it. At least that’s how it was for him. Then along comes this brand... _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • YouTube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

What Do You Stand For? (The Good Word)

I was reasonably popular in primary school. Hung out with I guess you could say the cool kids, though we didn’t really think like that. We just played brandings and kiss and catch, and I probably spent more time pondering the mystery of why I kept getting caught when I KNEW I could run faster than Emma, than I did caring about whether we were cool or not. But then in high school, people changed. I didn’t relate to the cool kids anymore, talking about sex and AIDS and other things I didn’t understand. And suddenly people were mean. To me. I didn’t like them. And I didn’t like that they were mean to some other kids who I actually found more interesting. More like me.  _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

Belonging (The Good Word)

So many good conversations came from yesterday’s Intention vs Impact post, we thought it warranted a follow-up... _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

Good vs Evil (The Good Word)

Which counts more? This is something I’ve found myself at odds with a lot over the years, particularly the last few... _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

Intention vs Impact (The Good Word)

What’s the thing that’s holding you back? Is it fear? Fear of what? Can you name the exact fear? It helps. Naming something that feels big and unconquerable can sometimes make it more approachable. Of course, sometimes putting it in a box gives you more excuses, too. Is it because you don’t know what to do next? Pick one thing. Just one small thing. Do that. Then pick the next one. It’s not the most sophisticated strategy, but if you were needing that, you’d have already started. Is it because you don’t feel ready? When do you think you will be ready? Now’s good. Is it because you don’t feel worthy? Fuck that. You’re worthy. We each are worthy. Step in. _ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

What's the thing?

You may not know this, but the wine company André co-founded, Vinomofo, started as a review site. He'd had this vision to create a wine site where you could go look up a wine and see how REAL people liked it, not critics, just regular wine lovers like André. Of course, that didn’t make any money, so he and Justin eventually launched Vinomofo. Point is, André's thought a lot about customer reviews, the voice of the people. But it was different back then. These days, it's hard to see any value in the ratings on google, or even uber eats, because they’re too generic. You never know whether the people on there giving reviews feel the same way about food as you do. What we need is recommendations from people we trust, people we know like the same kind of stuff as we do. Wouldn’t that be cool? _____________________________________ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

Customer Reviews (The Good Word)

I see plenty of “speaking coaches” talk about how to stand, what to do with your hands, and how to smile and project while you’re talking... Blah blah. I don’t think that’s the way to go about it. I think people get nervous about public speaking because they think it’s a performance, and if they don’t perform well, people won’t like them, won’t listen, and they’ll be stuck up there on the stage, vulnerable, failing, with nowhere to hide… I think the most important thing is to believe, truly, that people need to hear what you have to say. That it’s going to be of value to them. Because then it’s not about you. You’re not performing. You’re a messenger. And you can share your message even if your “performance” isn’t polished. ________________________ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/  • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/  • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

The Secret to Public Speaking (The Good Word)

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Good Empire

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