Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you.  Word of mouth is critical to growing a successful product.  Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient  In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting results.  Yousuf has worked in some of the most esteemed companies leading growth such as VP Growth @ Eaze / Zynga  Disney / Bain and Reforge.  Currently, he is growth advising and writing and some side projects.  Follow Yousuf on Linkedin  Subscribe: Marketer Magazine  Follow Scott Martin Linkedin  Twitter Instagram    

Groundswell Marketing Podcast

Yousuf Bhaijee | The Word Of Mouth Coefficient

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.   www.Groundswell.fm ( Groundswell Marketing Podcast Homepage)  Subscribe: Marketer Magazine  Mike Allan Linkedin  Follow Scott Martin Linkedin  Twitter Instagram

Scott Martin & Mike Allan Part 2 | Lessons Owning a Marketing Agency

Scott Martin & Mike Allan Part 1 | Lessons Owning a Marketing Agency

Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience.  Follow Randy:  Linkedin: https://www.linkedin.com/in/frischrandy/ Web: https://b-rand.com/ Twitter: https://twitter.com/randyfrisch Groundswell Subscribe: www.Marketer.eco  Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: https:/www.Instagram.com/scottmartin_org Twitter: https://www.Twitter.com/scottadammartin   

Randy Frisch | The Content Marketing Experience

In this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking.  Ashley is a respected marketing strategist with exceptional skills in execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels. She has been published on TIME, Forbes, MarketingProfs, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. Follow Ashley:  https://www.linkedin.com/in/ashley-faus-2904547/ https://consciouslycorporate.com/ Subscribe to Marketer Magazine www.Marketer.eco The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing 

Ashley Faus | The New Buyer's Journey is a Playground

Domain names. Hardly anyone talks about it in marketing yet it's one of the first and most important addresses to your business. Meet my guest Jacob Malthouse an expert on the topic. He was originally with ICANN as Global partnerships (the organization that oversees all the domain names)  Over the last 12 years, Jacob was Co-CEO, Co-Founder & Director of .eco Domain names. His unique perspective on why every business should be paying significantly more attention to their domain strategy.  He conceived and created the ‘.eco’ top-level domain. Innovated a new web architecture to accelerate sustainability; blending eco-certification, the domain name system, and social media platforms. Negotiated support of >50 nonprofits, including WWF, Greenpeace, UN Environment and the World Conservation Union for .eco bid. Successful launch in April 2016. Grew sales to 3,700 in 142 countries with an 80% renewal rate, including Patagonia, Tesla, and Google. In this show, Jacob shares his unique perspective on the little known topic of Domain Name and its importance in marketing and business. Connect with Jacob  Linkedin: linkedin.com/in/jacobmalthouse/ Twitter: twitter.com/jacobmalthouse https://www.malthouse.eco/ Subscribe to www.Marketer.eco  Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

Jacob Malthouse | Why Being Master of Your Domain Names is Critical

The "Godfather of Growth" Sean Ellis drops numerous, in-depth strategies for entrepreneurs searching for both rapid and long-term sustainable growth in their business. Sean Ellis is the author of Hacking Growth which has been translated into 16 languages. He is the former growth lead for breakout success companies like Dropbox, LogMeIn, Eventbrite, and Lookout - each worth billions today. In this show, he shares his experience and insights from his vast hands-on experience and teaching-to take your growth to the next level. Connect with Sean  Linkedin: https://www.linkedin.com/in/seanellis/ Twitter: https://twitter.com/seanellis Go Practice: https://gopractice.io/ Subscribe to www.Marketer.eco  Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

Sean Ellis | Growth Hacking Mastery

Voice-activated marketing is exploding and Jay Baer top marketing expert details in this episode the importance to add audio into your strategy.  We talk about how this is going to be one of the most important trends in the very near future.  In this enlightening episode, Jay shares how audio and voice are about to reshape how business connect with customers in this new emerging format. He is a 6 time New York Times best-selling author, world-renowned speaker, 7th generation entrepreneur, build 5 multimillion-dollar businesses.    Paddle in. Scott Connect with Jay Talk Triggers: https://www.talktriggers.com/ Jay Baer:  https://www.jaybaer.com/   Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

Jay Baer | Voice Marketing A Sound Strategy

This is genuinely an epic episode! Once again I have internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups, Joe Pine. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Joe joins me for an insightful episode to deep dive into the topic of Authenticity.  Who knew there are multiple genres of perceived authenticity?  Joe breaks down how now more than ever, customers are looking for something real and genuine. In a world inundated by fakes and counterfeits a company that embraces authenticity now a business imperative.  When your customers decide to buy, they are now judging you based on how authentic you are.   He co-authored a highly acclaimed best-selling book Authenticity, with James H. Gilmore.  They argue that to beat competitors companies must understand, manage, and excel at rendering authenticity.   "The first (book) to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal." - Amazon    Follow Joe Pine: Linkedin Strategic Horizons Subscribe to Marketer Magazine www.Marketer.eco The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing 

Joe Pine | Authenticity the Real Strategy

Alec Stern is an entrepreneur, speaker, mentor and investor.  Performing hundreds of keynote addresses Worldwide, Alec has become known as America’s Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five “Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019.” While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by Influence Magazine which recognizes his contribution to helping and advancing startups and entrepreneurs worldwide. He has also recently been featured on the covers of several other magazines including “Small Business Trendsetters,” “Success Profiles” and “Business Innovators,” and today he’s on the Groundswell Marketing Podcast. We cover a lot of ground in this episode, so before you listen, I suggest you break out your pen and paper. We talk through some of the greatest pitfalls Alec has seen in his 25+ years of growing and scaling startups, the type of feedback you need to be looking for to ensure you’re not marketing in a vacuum, how to get people to test your products for you, testing the market to understand what customers are willing to pay, and that just gets us to the half-way point. We also dive deep into marketing your startup, including positioning your product so that it seems indispensable to your customer (which goes back to the first stage of understanding customer needs), challenges and opportunities for entrepreneurs during the time of COVID, top mindset stumbling blocks that keep entrepreneurs stuck, tips for overcoming those obstacles, and more. Paddle in! Guest Links: Website:  http://www.alecspeaks.com LinkedIn: https://www.linkedin.com/in/alec-s-3b6a94196 Twitter:  https://twitter.com/AlecStern Instagram:  https://www.instagram.com/alecspeaks Facebook: https://www.facebook.com/alec.stern Links mentioned in the podcast: G20 Ventures: https://www.g20vc.com    

Alec Stern | Marketing for Startups

This is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why.  AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner. This is a value-packed episode with tons of LinkedIn Advertising tips, tricks, and hacks, but we also get a behind-the-scenes of how AJ runs his business. He talks about how his agency’s revenue stream works and how he crafted it so that the monetary interests of both his agency and their clients can actually align. We also talk about who LinkedIn ads are NOT good for, as well as how to set expectations and intermediary performance indicators that help clients understand and buy into the long-term mindset necessary to get a good ROI from their ad buys. I hope you enjoy it. Guest Links: Linkedin:  https://www.linkedin.com/in/wilcoxaj/ Twitter: https://www.twitter.com/wilcoxaj Website: https://b2linked.com Links mentioned in the podcast: Ep 24 with Don Peppers (to learn how to calculate Total Lifetime Value): https://www.groundswell.marketing/podcast/don-peppers-2 Subscribe to Groundswell's Marketer Magazine: http://www.Marketer.eco  Groundswell Podcast Website: http://www.Groundswell.fm Website: http://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

AJ Wilcox | Unlocking Linkedin with Paid Marketing

This is one exciting episode as we dive into one of my favourite business models Subscriptions!  Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True Tales from the Trenches" Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Big insights on one of the most powerful business models. Paddle in.  Robbie Baxter: Linkedin: https://www.linkedin.com/in/robbiekellmanbaxter/ Twitter: https://twitter.com/Robbiebax Website: http://www.MembershipEconomy.com Groundswell Podcast Website: https://www.Groundswell.fm Website: https://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

Robbie Kellman Baxter | Master Forever the Transaction with Subscription Based Business

Meet Brian Fanzo - one of the most sought after digital futurist and speakers. His insights are massively followed in the industry and IS the voice of "what's next" in my opinion. In this energetic episode, we talk about the current state of marketing, virtual conferences, branding, trust, and customer experiences.   Brian Fanzo is an industry leader who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Paddle in.  Brian Fanzo: Linkedin: https://www.linkedin.com/in/brianfanzo/ Twitter: https://twitter.com/iSocialFanz Website: https://brianfanzo.com/ Groundswell Podcast Website: https://www.Groundswell.fm Website: https://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

Brian Fanzo | The Shifting Landscape of Marketing

Meet my extraordinary guest Chris Do a design and branding industry legend who founded The Futur helping and teaching creative entrepreneurs how to build their dream business. Chris has over 24 years in business, sold more than $80 million in the design business, and won every award you can imagine including an Emmy.  He’s not just an award-winning designer and director, but also the CEO and Chief Strategist of Blind, an agency with clients like MLB, Nike, EA, Xbox, Audi, Microsoft, the NFL and more. In this episode, Chris shares his unique insights into the changing environment and on the intersections of Branding and Marketing. His clear concise storytelling and ability to articulate insights will have you wanting to share this episode with every marketer, entrepreneur, and creative you know. His vision of impacting over a billion creatives to make money doing what they love without feeling gross (his words) is bold. He speaks to his vision behind the goal and how he intends to disrupt the industry, and how we learn. Chris Do: Linkedin:  https://www.linkedin.com/in/thechrisdo/ Twitter:   https://twitter.com/theChrisDo Website: https://taplink.cc/thechrisdo Groundswell Podcast Website: https://www.Groundswell.fm Website: https://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/  

Chris Do | The Lines Blur Between Branding & Marketing

Are you wanting to go deep on new research that will change the way we all do our marketing? In this episode, we speak with David Allison who is the author of the best selling book “We are all the same age now”.  His revolutionary book introduces the first global dataset that can identify values that trigger behavior for anything on earth.    He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs, and expects, and can determine exactly what buttons to push to trigger specific behaviors from any group of people, anywhere on earth. As the Pioneer of Values Thinking, a decision-making process centered on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organization, especially during this increasingly divisive moment in history. His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing literature." David Allison Links: Linkedin:  https://www.linkedin.com/in/valuegraphicsfounder/ Twitter:   https://twitter.com/valuegraphics_ Website: https://valuegraphics.com/ Book “We are all the same age now”: https://valuegraphics.com/books Groundswell Podcast:  www.Groundswell.fm Subscribe to Marketer Magazine: www.Marketer.eco

David Allison | Marketing Using Demographic Stereotypes Is Dead

Welcome to The Groundswell Marketing Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

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Groundswell Marketing Podcast

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