In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

Grow Your Painting Business

How to Respond to Disasters

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/

How to Respond to Disaster

   In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes  a difference in your painting business  Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.            

How Important Company Culture for a Successful Painting Business?

     In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including:  Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.    

Writing a Blog for Your Painting Company

   In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5    

B2B and B2C: Not as Different as They Used to Be

   Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about    

It's Google's World, We Just Live in It

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions  - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

Make Your Website Convert More Traffic into Leads - Part 3

In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website for conversion How to choose a hosting service that helps you convert Simple steps that help more mobile users convert For more information on the tools and techniques discussed in this episode, please visit: https://www.searchrprimer.com/

Make Your Website Convert More Traffic into Leads - Part 2

In this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strategy For more information about the tools and techniques discussed in this website, please visit  http://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/ http://www.olark.com/

Make Your Website Convert More Traffic into Leads - Part One

In this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your content in a way that connects with your target audience? How can an editorial schedule help you set a pace for content production? For more information on the tools and techniques discussed in this episode, please visit http://www.searchprimer.com/.

How to Do Content Marketing

 Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover: Which search engines to optimize for What tools to use How voice search will impact marketing across platforms For more information about the tools and techniques discuss in this episode, please visit: https://www.searchprimer.com/ http://www.adavidcreation.com/

What About Bing, Yahoo, and Other Search Engines?

In this episode, Michael, Chris, and David discuss digital marketing: What are the preferred online marketing tools for painters? How does digital marketing help you connect with more qualified leads? How can digital take you from a "hunting" mindset to a "farming" approach with your leads? For more information about the tools and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/

Digital Marketing

 Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing for safety and stability - Optimizing for growth - Addressing your needs clearly when talking with your marketing agency or team. For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/

Bang for the Buck vs. Marketing ROI

 You've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss: - Learning from failure - Maintaining the right kind of momentum - Using risk as an asset for growth without being reckless For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/

Failure is Not an Option is Not an Option

Residential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including: Which channels can generate more leads for your painting business? How and when should you use paid vs. generated leads in order to see results throughout the year? What are the benefits of lead generators? How do you measure success and plan next steps? For more information on the tools and techniques discussed in this website, please visit: https://www.searchprimer.com/  https://www.adavidcreation.com/  http://www.industrialclicks.com 

Buying Leads vs. Generating Leads

Grow Your Painting Business is a free podcast from SearchPrimer.com, the website devoted to teaching tradesmen how to get more leads from Google and other search engines. In the show, Michael, Chris, and guests will dig into the best practices for marketing your painting business in local search results pages.

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Grow Your Painting Business

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