In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

GYDA Initiative

Masterclass - Rethinking the Customer Journey with John Jantsch of Duct Tape Marketing

In this GYDA Talks, Robert talks to Paul Holbrook. Paul is an author and leadership rebel who, after 20 years managing rapid technology change in the City of London, decided that he’d had enough of standing by, watching the toxic effects that accidental managers had on their people and themselves. From that moment, he decided he wanted to spend his time creating a world of better-led people.As an all-round optimist and creator of the Diary Detox®, Paul believes the best way to eradicate accidental managers is to make sure they don’t become managers in the first place.The missing piece is to promote only those people who genuinely love people and fix the foundations of management training to transform how managers use their diary.Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

Stop Wasting Time at Work with Paul Holbrook

In this GYDA Talks, Robert talks to James Ashford. James helps accountants and bookkeepers to grow their firms into profitable businesses by pricing consistently, selling more confidently and minimising risk.He first achieved this in his own firm – MAP – where alongside Founder Paul Barnes, they first developed GoProposal & implemented a sales culture to ensure they were maximising the value of their clients.Now, as Vice President of GoProposal by Sage, he continues to help thousands of accountants and bookkeepers worldwide to achieve the same success with their businesses. Not only through the software, but by sharing his philosophies and strategies in his books, training courses, video content and keynote talks. A really exciting, honest and upfront interview in two parts…Part 1: The GoProposal thinking and how it makes businesses more effectiveHow people sellThe psychology that stops us from charging moreHow we sell, how they buyCharging the right price (for you) Part 2: The Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.It was built to have options (including sale) from day oneThe saleThe valuationThe sale processThe due diligence This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Building and Selling GoProposal with James Ashford

In this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai’s leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 17,000 customers globally. Itai’s expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and more.Robert and Itai discuss:Marketing Digital Marketing AgenciesDuda – the platform and toolsWho are the ‘agency’ clients?Why agencies should differentiateWhy agencies should niche and howGetting the infrastructure and processes in placeHow to charge and why you should have a subscription system This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

How to Market Your Digital Agency with Itai Sadan of DUDA

In this GYDA Talks, Robert talks to Nigel T Packer. Nigel is a Digital Customer Experience Consultant and Trainer.  He is also an author and digital business speaker. For over twenty-five years he has used his extensive knowledge and broad range of experiences to engage, educate and entertain business audiences across the UK and Europe. His subject expertise includes customer experience optimisation, customer experience journey mapping, e-Business strategies, effective website development, and International digital business strategy.  He heads a consultancy practice: PelaTis Online Ltd.Your team make your business happen but without customers you will not have a business for long. This GYDA Talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.Robert and Nigel discuss:The customer is crossEffective vs efficient workTribes are badWhy is it so bad now?Think customerStart with the customer needs firstCX vs CSSpeak their language This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

Creating Great Customer Experience with Nigel T Packer of PelaTis Online

Welcome to another GYDA Masterclass with Michael Tipper on productivity. This presentation will help you and your busy agency eliminate distractions, get laser-focused and achieve much more with just a handful of tiny tweaks to what you’re already doing. Michael ends his presentation with a Q&A from the audience.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Productivity Masterclass for Digital Agency Leaders with Michael Tipper

In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world’s leading brands.Simon gives his insight into the agency world and how to market a digital agency in 2022. Robert and Simon discuss:Back to Basics: 21 ways to increase marketing performance and success – Simons new bookPartnering with specialistsRunning an agency – why are you doing it?Why there is no silver bullet for growing an agencyEntrepreneurial Mindset – why it agency owners loose it over timeUtilising video for performance and engagementSimon’s insight into the future agency model This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Back to Basics for Marketing Digital Agencies with Simon Akers of Archmon

In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that agencies should focus on.Whilst every agency is unique and should develop their own tailored business plan that meets it’s own vision and ambition, there are some key metrics that every agency should pay attention to. Paul explains not just what good performance looks like, but how to track and improve in these key areas.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Financial Benchmarks for Digital Agencies with Paul Barnes of MAP

In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks. Surround yourself with your personalised Mental Wealth team, become happier in life, be more successful in business, and become mentally and physically stronger to navigate the path ahead. Robert and Mike discuss:Why Mental Wealth?Mental Wealth not HealthHow does this apply to the agency owner?The four areas:Sorting your Self as a priorityGetting a coachGetting a professional teamMastermindingHow does this apply to running your team? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Positive Mental Wealth with Mike Pagen

In this GYDA Talks, Robert talks to Michael Knorr. Mike has over seven years of providing hands on strategic internet marketing recommendations to clients and prospects. In his consultative business development role he helps companies (representing both That Company! and it’s numerous white label and affiliate partners) identify the digital marketing channels that will best help the prospect attain the greatest return on investment. Once Michael has developed the high level strategy he then puts it into the hands of That Company’s digital marketing professionals who work with the client on day to day execution of the strategy.Michael Knorr has directly worked on marketing projects for prestigious clients such as The Orlando Magic, The Orlando Solar Bears, and Western Union a Fortune 500 company. Robert and Mike discuss:The three things agencies need to do:1) Elevate every activity2) Centres of influence a) land b) retain c) expand3) Rest White label agencies:– What can go wrong?– How much do they cost?– How to integrate them or start using them?– Supplier or partner? The future agency landscape This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Building a White Label Agency with Mike Knorr of That Company!

In this GYDA Talks, Robert talks to Shashwat Singh. Shash has over six years of experience in the digital marketing space, he is the CEO and head strategist for Linx Digital, and has extensive experience with both Facebook and YouTube ads. He has a passion for scaling businesses through paid traffic and helping clients achieve massive growth. Robert and Shash discuss:Why do people resist YouTube Ads?The attribution issueThe marketing and sales issueHow to introduce YouTube ads to your agency portfolioTop questions:1) what works?2) how to optimise?3) how to do the creative? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Adding YouTube Ads to Your Agency Portfolio with Shashwat Singh of Linx Digital

In this presentation Luke Judge talks through the strategies that you need to build and sell an agency vs buying one to build your empire. He ended the session with a Q&A, so the video has loads of awesome insight from someone who’s been there and done it!If you want to talk further on the subject, send Luke an email here. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Building to Sell vs Buying to Grow Digital Agencies with Luke Judge

In this GYDA Talks, Robert talks to Jon Tsourakis. Jon is a serial entrepreneur, seasoned leader and strategist. As a sales and marketing expert, he is constantly studying brand identity, business communications, buyer behaviour, sales conversions, marketing systems, product/service design and all things digital.He has created two companies that average 4X’s ROI for businesses with branding and marketing models. In 2019, he merged his agency and became co-owner of Oyova. As President and Chief Revenue Officer he’s responsible for the sales and growth of the company.Robert and Jon discuss:What Jon is seeing right nowHow are agencies responding to the new world?What are their biggest issues?How do they resolve them?What do find yourself telling agencies all the time?Why don’t they act when they know what they should do?How should agencies look at the future? What do they need to deal with? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Growing an Agency in 2022 with Jon Tsourakis of Oyova

In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.Robert and Adam discuss:Commoditisation of offerWhat’s changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

GYDA Talks - Adam Graham - Gray Matters

In this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset – why what got us here, might not get us there, and what you can do about it. Featuring David Gilroy of Conscious and led by Robert Craven, this hour-long video holds great insight for any digital agency leader. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Entrepreneur Mindset Q&A with Pete Everett

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

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