Purpose has become a corporate buzzword over the past decade. Leaders are embracing the idea that companies can’t just do well financially; they also have to do good for society. But how many organizations are really walking the talk? Ranjay Gulati, professor at Harvard Business School, has studied how dozens of purpose-driven companies -- from Etsy in the United States to Recruit in Japan -- simultaneously pursue profits. He argues that while we all want a win-win, leaders must also sometimes learn to make thoughtful tradeoffs. Gulati is the author of the book "Deep Purpose: The Heart and Soul of High-Performance Companies” and the HBR article “The Messy but Essential Pursuit of Purpose.”

HBR IdeaCast

Inside Companies that Get the Purpose-Profit Balance Right

Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College, has researched storytelling and its unique power to inspire. But as he spoke at business conferences and grew aware of the popularity of storytelling in the corporate world, he came to realize just how much stories can also manipulate and destroy. From addressing climate change to the Theranos scandal, he explains the ins and outs of stories and argues for establishing a culture of honest storytelling in business. Gottschall is the author of the book "The Story Paradox: How Our Love of Storytelling Builds Societies and Tears them Down".

The Positives—and Perils—of Storytelling

You've probably heard about the benefits of mindfulness and how meditation can help you achieve it. But you still can't find the inclination to start or the time to practice regularly. In this short bonus episode, Rasmus Hougaard, the CEO of Potential Project and a meditation expert who has studied with the Dalai Lama, takes us through a short exercise and explains why mindfulness is a game-changer for our careers and well-being. Skeptics welcome!

Need a Reset? Try This One Quick Meditation Session (Bonus)

Looking at business news and stock market coverage over the past decade (including a few HBR articles), you'd think that just about every traditional, old-economy company has fallen prey -- or will soon -- to tech-focused competitors. But London Business School's Julian Birkinshaw says that story of disruption and destruction is overblown. His research into Fortune 500 and Global 500 organizations shows that, despite the rise of a few tech giants like Amazon and Google, many industries haven't been radically remade and that many older incumbents are still standing strong. He outlines the strategies they've used to do so, from fighting back to reinvention. Birkinshaw is the author of the HBR article “How Incumbents Survive and Thrive.”

No, Tech Start-ups Aren’t Taking Over the World

A decade ago, the U.S. Supreme Court changed the rules on how businesses could donate to political campaigns. Since then, hundreds of millions of corporate dollars have been spent on local, state, and federal elections, often without transparency. Many CEOs and boards feel this is the only way they can curry favor with policymakers. Dorothy Lund, an associate professor of law at the University of Southern California, and Leo Strine Jr., counsel at Wachtell, Lipton, Rosen, and Katz and a former Chief Justice of the Supreme Court of Delaware, say this isn't just bad for democracy. It's bad for business because it distracts companies from innovation and growth and risks serious backlash from consumers, employees, and shareholders. They suggest ways to dial back corporate political spending and improve the economy for all. They are the authors of the HBR article "Corporate Political Spending is Bad Business: How to Minimize the Risks and Focus on What Counts.”

Why Companies Should Stop Political Spending Now

Sarah Federman, assistant professor at the University of Baltimore, studies how companies handle their historical misdeeds and what that means for employees and customers. From insurance firms that backed slave owners to railroad companies that transported victims of the Holocaust, many legacy companies can find they played a role in past transgressions. Federman makes a moral and practical argument for uncovering and addressing these misdeeds, even though there may no longer be legal repercussions. And she shares how some leaders have been transparent, apologized, and found meaningful ways to make up for their organization's difficult history. Federman wrote the HBR article “How Companies Can Address Their Historical Transgressions: Lessons from the Slave Trade and the Holocaust.”

How Companies Reckon with Past Wrongdoing

We know that great leadership takes not just intelligence and drive but also the ability to get along well with and learn from others. The key, says Amer Kaissi, is to be both ambitious and humble throughout your career. He's studied how people succeed across diverse industries and offers advice of how to find a better balance between our desire to achieve and the qualities that earn more respect from colleagues. Kaissi is a professor of healthcare administration at Trinity University and the author of Humbitious: The Power of Low Ego, High Drive Leadership.

To Get Ahead, You Need Both Ambition and Humility

Stefanie Stantcheva, economist at Harvard University, founded the Social Economics Lab to study inequality, our feelings about it, and how policies influence it. She says when we estimate how much money our colleagues make or how much taxes impact us, we are often very far off from the truth. Her research also shows that our misconceptions are often linked to political beliefs. She argues that we need to be more aware of the realities of inequality if we want to create better economic opportunities.

We’re Bad at Measuring Inequality—Here’s Why That Matters

Heidi Grant, a motivational psychologist, has studied successful people and what makes them tick. In this classic episode, she and former host Sarah Green Carmichael discuss the behaviors of high achievers and how to incorporate them into your own life and work. Grant is the author of the HBR article and e-book "Nine Things Successful People Do Differently.”

Best of IdeaCast: What Sets Successful People Apart

Companies around the world are struggling to fill open positions, while millions of unemployed people look for work. What's going on? Zeynep Ton, professor at the MIT Sloan School of Management, says that organizations need to start offering better jobs. While old-school management thinking argued for paying workers only as much money as the market dictated and squeezing every last bit of efficiency out of them to maximize profits, the 21st century requires a new approach. This starts with higher wages but also includes more predictability and flexibility. In the wake of the global pandemic that brought essential workers to the forefront, Ton explains what companies have done - and can do - to create more good jobs in society.

There Still Aren’t Enough “Good Jobs”

Mita Mallick, head of inclusion, equity, and impact at the firm Carta, says gaslighting at the office is more common than many people realize. That's when a manager or coworker engages in behavior where one thing happens, and they try to convince the victim otherwise. Gaslighting can damage the victim’s well-being and performance as well as the company overall. She explains how to recognize the manipulative behavior, what to do about it in the moment, and how companies can respond. Mallick wrote the HBR.org article "How to Intervene When a Manager Is Gaslighting Their Employees."

Gaslighting at Work—and What to Do About It

When was the last time you really took a sustained break from work? No emails. No calls. No taking care of that one little thing. For most of us — particularly in the United States -- it's been too long. As we head into the end-of-year holidays, we asked University of Texas psychology professor Art Markman and Cornell University associate professor Kaitlin Wooley to explain why it's so important to take real vacations (or even staycations) and how individuals, bosses, and organizations can do a better job of making them happen.

How to Use All Your Vacation — And Really Unplug

Debbie Cohen and Kate Roeske-Zummer, cofounders of HumanityWorks, are sounding an alarm bell for employee retention. Record numbers of people are quitting their jobs due to burnout and better opportunities. Those resignations leave their former colleagues burdened with even more work and a sense of despair. Cohen and Roeske-Zummer argue that employers should re-recruit their existing employees and even think of them as customers. And the two consultants outline steps managers can take to openly appreciate those employees and keep a positive culture. Cohen and Roeske-Zummer wrote the HBR.org article "With So Many People Quitting, Don’t Overlook Those Who Stay.”

One Way to Fight the Great Resignation? Re-recruit Your Current Employees.

Companies pay disproportionately high salaries to CEOs and other high-powered professionals willing to live and breathe their jobs, on-call 24/7, ready to pick up and travel. It's a phenomenon Harvard historian and economist Claudia Goldin calls "greedy work" and she says it's a big reason why the pay gap between men and women persists -- because the people typically tasked with caring for kids, the house, or elderly parents simply can't put in as much time and energy at the office. However, she notes, there are signs of change, with younger generations demanding better balance.

Why the Highest Paying Jobs So Rarely Go to Women

Rob Cross, management professor at Babson College, says people are changing jobs more than ever and too often falling short when they do. Surveys show nearly half of people promoted within their own companies are underperforming 18 months later. And up to half of executives in new roles are seen as eventual disappointments. Cross says research shows that’s because today’s hyper-collaborative workplaces demand new skills. He shares evidence-based practices to improve a role transition. Those include developing strategic networks and expanding the scope and impact of one’s projects. Cross is a coauthor of the HBR article "How to Succeed Quickly in a New Role."

In a New Role? Here’s How to Hit the Ground Running

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