Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Healthcare Rap

184 – Why Health Innovators Fail & How To Solve It

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

183 – Why Is Consumer-First Design So Hard?

Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hundreds of their stores to be 100% devoted to healthcare. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

182 – The Scoop On Olive Ventures

Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

181 – Lean Startup Isn’t Just For Startups

Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

180 – Designing Digital Health For Everyone

Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers. All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Resources mentioned in this episode: Startup DPCPlum HealthBook: Startup DPC: How to Start and Grow Your Direct Primary Care PracticeBook: Direct Primary Care: the Cure for Our Broken Healthcare SystemNext steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill  See acast.com/privacy for privacy and opt-out information.

DPC: The Patient Experience Revolution

Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

178 – Establish Your Authority in the Digital World

Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

177 – Google Health, Game Changers, and Generics

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung  See acast.com/privacy for privacy and opt-out information.

176 – A Blueprint For Product-Market Fit

Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

175 – Beyond the Customer Journey

It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

174 – How Connected Fitness Fits In

Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity. All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Check out Twelve North Agency Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channelCheck out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung  See acast.com/privacy for privacy and opt-out information.

173 – Fixing Broken Brands

How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same result.All that, plus the Flava of the Week about what a world with fewer hospital beds would look like.Shout-out to the Shift.Health Content Network for spreading the awesome, yo!Next steps:Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channelCheck out some of our favorite related podcasts:DGTL Voices with Ed MarxHealthcare 360 with Scott BurgessHealthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

172 – The Language of Innovation

Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

171 – Digital Health’s Next Big Steps

It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!Next steps: ·      Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channelCheck out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information.

170 – A New Toolset for a New Season

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of healthcare marketing and technology in their unique style that both entertains and informs. If you want insights from the industry’s best thought leaders delivered in a way that doesn’t bore you to tears, join the posse!

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Healthcare Rap

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