David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue. During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all of us are thrilled to hear from on the subject of branding.

Hitting The Mark

David Neeleman, Founder & CEO, Breeze Airways (JetBlue, and others)

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey. The brand is only a year old and its impeccable design caught my eye from day one. Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting.And of course, we talk about the power of design and how the big question ‘why’ should be fundamental to any entrepreneur’s journey of building their brand. A spirited conversation all around.

Chris Boyd, Co-Founder & CEO, Drink Monday

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world. Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we touch on a lot more. If you are an entrepreneur in the D2C space, listen in. If you are any kind of marketing professional, listen in. Much wisdom is to be gained from this conversation on how to get e-commerce traction in today's environment. 

Chris Meade, Co-Founder, Crossnet

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand. Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more.  

Vicki von Holzhausen, Founder, von Holzhausen

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions. Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business. Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and Doubters, was released last October and is now a Wallstreet Journal Bestseller. Needless to say, an episode not to be missed. 

Kara Goldin, Founder & CEO, Hint

Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck’ on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company in the U.S. and can be found in over 6,000 grocery stores.  Despite its growth, Coolhaus remains true to the authentic origins of the brand: represent positive change, push the envelope for the future, and create high-quality ice cream and plant-based novelties for all to enjoy. Coolhaus, with its quirky visual and verbal brand language, inspires the next generation of diverse founders, entrepreneurs, and creators to live out their dreams; and on today’s show, you will see just how they do it.

Natasha Case, CEO & Co-Founder, Coolhaus

Jeremy Parker, Co-Founder & CEO, Swag.com

Max Johnson, Co-Founder & CEO, Awe Inspired

Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

Edward Hartman, Co-Founder, LegalZoom

Matthew Barnett, Papa Bear, Bonjoro

Björn Steinar Jónsson, Founder & CEO, Saltverk

Nicole Gibbons, Founder & CEO, Clare

Shivam Punjya, Founder, behno

Emmanuelle Magnan, Founder & Creative Director, Pampa

Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

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Hitting The Mark

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