 Interview With Health-Preneurs George Kramb and Patrick Frank It’s a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare start-up PatientPartner; and are Forbes 30 under 30 Entrepreneurs. Richard “Capt’n” Henderson interviews George and Patrick, who like to call out lessons learned that they could have never learned in any business school. Competing in an industry filled with plenty of competition provides numerous lessons learned that can help you. Furthermore, are there “start-up secrets” that George Kramb and Patrick Frank could only learn on the job? Let’s find out. Subjects discussed in podcast include: How they found themselves in the world of a healthcare industry start-up The bigger challenges faced in their start-up journey, particularly in its early stages Advise on having that “vision thing” Things they learned on the job that they could never learn in B school Sizing up the competition and then looking for competitive advantages Moving quickly to capitalize on growth potential Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Episode Sponsor: C&C LTD * https://MyBigBucks.com Interview Guests:   Your Hosts:  

Home Business Podcast

Start-Up Secrets – What I Never Learned in B-School

 As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this question: how do you make videos that your audience will respond to? You have to also link videos to your business brand and its content marketing. To help us in our candid-camera journey, Richard “Capt’n” Henderson interviews Dallin Nead. Dallin helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world. Subjects discussed in podcast include: Dallin Nead’s business helping clients create authentic, results-driver media Why should an entrepreneur use video in their marketing and business building? The first step in planning out an engaging video people will want to watch? Preferred platforms for creating video content Is Tik Tok really a serious way to market by Video? How do you tie video into your brand’s message? Critical success factors to creating a video your audience will respond to Additional advice for marketing a finished video Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Kaeser & Blair * https://kaeser-blair.com Interview Guest:                       Your Hosts: 

Video-You – Get Your Audience to Respond to Video

 Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let’s take this one step further to dream of leaping from entrepreneur to icon? Let’s takes those first steps now. On today’s podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world’s foremost expert in luxury marketing and premium offers. Richard “Capt’n” Henderson interviews Kathryn, to discuss the importance of establishing authority and high-end market positioning; to commercialize your influence. If done right, you might even find yourself a luxury influencer and marketer! You can also discover ways to extend your brand with higher-end offers. Subject discussed in the podcast include: Operating her media company that focuses on luxury marketing and premium offers How can you produce a personal brand that utilizes social media and why is it necessary to do that? Building yourself up as a social media influencer, in your business niche why it is important to treat your online presence as a business The importance of “intentional marketing” Using intentional marketing to attract the right audience for your offers Can anyone extend their brand to market higher-end offers for higher-end clientele? Monetizing your growing influence - Why 100,000 followers is good but followers with $100,000 is better! Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net Interview Guest: [caption id="attachment_126912" align="alignleft" width="500"] Luxury Marketing Expert Kathryn Porritt[/caption]   Your Hosts:      

Think Big – Go From Entrepreneur to Influencer Icon

 Interview with Author and Nationally Recognized Expert on Entrepreneurship According to today’s guest, for the 100 million Americans who want to be self-employed, the pandemic has created a unique opportunity. There is a HUGE increase in demand for service-based businesses, which are a major sector of the home-based business economy. The ongoing pandemic has also led to shuttering of businesses and new opportunities. Tra Williams - nationally recognized expert on entrepreneurship and author of Boss Brain— says that now is the perfect time to launch your own business. Richard “Capt’n” Henderson interviews Tra Williams (www.TraWilliams.com), to help the audience unlock their own “Boss Brain.” Subject discussed in the podcast include: How has the pandemic impacted entrepreneurship across America—revealing that traditional employment is not synonymous with stability? How did this same pandemic increase the opportunities for starting a service-based business? What are some of the better industries for launching a new business? What issues from the pandemic can be used to your advantage—like finding great deals through previously shut-down businesses? Success advice for getting started in a service-type business. What are some of the better places to start a new business venture for different types of service businesses? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil’ Orbits * http://Lilorbits.com Interview Guest: [caption id="attachment_126678" align="alignleft" width="500"] Tra Williams, author and Nationally Recognized Expert on Entrepreneurship[/caption]             Your Hosts:      

Boss Brain – Pandemic Creates Huge Demand for Service Businesses

 It’s no secret that cash flow is what keeps a business running. Ideally, businesses will have enough money coming in to keep the wheels turning. But that doesn’t always happen. When revenues and expenses don’t quite line up, like economic difficulties or when a business opportunity arises, business owners need to be able to access credit right away to handle these costs. This is why many entrepreneurs have small business credit cards. But using a business credit card requires using them smartly, or you can quickly get buried. To help us navigate the hazardous shoal waters of a business credit card, Richard “Capt’n” Henderson interviews Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant (https://1800accountant.com). Sue is also one of those feared MBA’s! Subjects discussed in the podcast: Why should you open a small business credit card? What are some hazards to look out for when using a credit card? Smart business habits in using a credit card Good small business credit cards for a business’s specific needs Recommendations on applying for a credit card? When should you not apply for a small business credit card? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Lil’ Bubba Curb Machines * https://lilbubba.com Interview Guest: Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant [/caption]   Your Hosts:      

Quick Cash – Pros & Cons in Using a Business Credit Card

 On the Home Business Podcast, we love start-up stories and advice. Much of the content on business start-ups focuses on getting up and started in a business in the shortest time possible. Often 6 months or less. But today’s podcast guest takes a longer more strategic view on moving towards being your own boss. Melinda Emerson is the author of Become Your Own Boss in 12 Months (www.becomeyourownbossbook.com) and has been described as “America’s #1 small business expert.” Richard “Capt’n” Henderson interviews Melinda Emerson, who discusses how a 12 month focus on becoming an entrepreneur can smooth out the road with all the complexities of a start-up. Subjects discussed in the Podcast include: The inspiration for writing her book, Become your Own Boss in 12 Months Why Melinda revised and expanded her book 12-month start-up focus: Key stepping-stones in transitioning to being your own boss Advice in creating a successful boss-making plan Why it was important to add book chapters on content, social media and selling online Understanding the term “Digital Pivot” when you launch your business Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Safety Technology * https://safetytechnology.org Interview Guest: Melinda Emerson, America's "#1 Small Business Expert"[/caption] Your Hosts:      

Smoother Start-Up – Become Your Own Boss in 12 Months

 As COVID-19 has driven us all more and more into a virtual world, optimizing your online presence is more important than ever to business success. Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there’s just one question. How do you optimize your online presence in a way your competitors are not? Richard “Capt’n” Henderson and Shelby Cara interview Gen Z’r Luke Hyde (https://lukehyde.com), who sponsors the Small Business Digital Roadmap. Luke shares easy to understand advice on how to grow your business through better optimizing your online presence. Subjects discussed in the Podcast include: How Luke has been able to leap forward as a top Digital Marketer as a Young Generation Z-er Why is it important for a small business to optimize its online presence What exactly does it mean to optimize your online presence? How to build trust online Why it may not be a good idea to boost posts on Instagram or Facebook Why is Google My Business big for Smaller Home Businesses? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net Interview Guest: Your Hosts:      

Optimize Online – Gen Z’r Says to Ask the Questions Your Competitors Aren’t

 Interview with Author and Tax Expert Courtney Epps Tax season seems to always be upon us year ‘round. So it’s always a good time for anyone, business owner or not, to look for ways to decrease your taxes or increase your revenue. Courtney Epps, takes this one step further by saying that you would be unwise not to own a business. Courtney Epps is a well known Chief Financial Officer, Ted Talk veteran, and author of the appropriately named More Relaxing Less Taxing. Richard “Capt’n” Henderson and Sherilyn Colleen interview Courtney Epps (CourtneyEpps.com), who share smart insights on how owning and operating a home-based business can help you in your overall tax liabilities position. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide) Subjects discussed in the podcast include: What motivated Courtney to write her book “More Relaxing Less Taxing” How Operating a home-based business can improve your tax position Tax regulations or tax guidance we should consider from Covid changes How not claiming tax liabilities is like giving away your business! Specific tax tips for those operating a business How we can keep in compliance with tax regulations How to better maximize your business’s cash flow and revenue Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Ouulala! * https://Ouulala.com  Interview Guest:          

Less Taxing – You’re Brain Dead to Not Own a Business

 On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone with a business idea who is afraid to take the leap. Despite their youth, they proved to be seasoned marketing pro’s and who were able to pretty much self-fund their venture.   [caption id="attachment_118663" align="alignright" width="300"] The Lectric XP Model[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview co-founders Levi Conlow and Robby deziel on their exciting business-building journey (www.Lectricebikes.com). Subjects discussed in the podcast include: How they came up with the idea to start an electric bike company Getting their Lectric XP bike model to explode in sales during their first year of being in business Raising initial seed and start-up capital Niche and social media marketing within a group of motivated product enthusiasts Their work done from home or a home office. Making a business partnership work Building on success – what the future holds for Lectric eBikes Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: Downline Builders Network * www.GeraldPeters.info Interview Guest:                   

Bike Boom – Two Minnesota High School Friends Make Good in E-Bike Explosion

 Interview with Cold Call Expert Nicole Attias No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold calling someone you just met at a networking event. [caption id="attachment_111853" align="alignright" width="300"] Corporate Trainer and Consultant Nicole Attias[/caption] Along with getting motivated to make the cold call, you have to know how best to communicate in a cold call pitch. To get us up to speed in cold calling, Richard “Capt’n” Henderson and Sherilyn Colleen interview “cold call expert” Nicole Attias (www.prospect2win.com), who assists clients in recruitment, corporate training and sales. Subjects discussed in the podcast include: What exactly is influence marketing? How did Elma Beganovich get into influence marketing and rise to the top as an influencer? How exactly do influence marketers generate revenue (beyond sponsored posts)? What are some ways that a small business owner, who might lack a large marketing budget, use influence marketing? The first step to becoming an influence marketer, for those who want to “take the leap” as an Influencer. The future of influence marketing - where will the opportunities be? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide Episode Sponsor: City America * www.CityAmerica.com Interview Guest: [caption id="attachment_111855" align="alignleft" width="300"] Cold Call Expert Nicole Attias[/caption]

Cold Call Fear – Overcome Barriers to Making Critical Business-to-Business Phone Connections

 In our post pandemic world, influencer marketing is growing in its importance to small business success. Influence marketing leverages social media to make more personal connections to your target audience. You can use influence marketing to grow your business, or perhaps “make the leap” to being an Influencer yourself. To learn more, Richard “Capt’n” Henderson and Sherilyn Colleen interview one the most knowledgeable and established influencers in the market, Elma Beganovich, Along with her sister Amra, these two megastar influencers, with over 2.2 million followers, are founders of A&E, a large digital agency (AmraAndElma.com). [caption id="attachment_104138" align="alignright" width="350"] Mega-Influencers Elma and Amra Beganovich[/caption] Subjects discussed in the podcast include: What exactly is influence marketing? How did Elma Beganovich get into influence marketing and rise to the top as an influencer? How exactly do influence marketers generate revenue (beyond sponsored posts)? What are some ways that a small business owner, who might lack a large marketing budget, use influence marketing? The first step to becoming an influence marketer, for those who want to “take the leap” as an Influencer. The future of influence marketing - where will the opportunities be? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Episode Sponsor: Coach Andrew * www.UrgentAction.info Interview Guest: [caption id="attachment_104140" align="alignleft" width="300"] Elma Beganovich, super influencer and co-founder of A&E agency,[/caption]                 Your Hosts:      

Zero to Hero – Secrets of a Megastar Influencer

 To win in business, you also need to win in life. Kelley Earnhardt Miller, is one of the most prominent businesswomen in NASCAR today. Kelley Earnhardt Miller has written a book DRIVE: 9 Lessons to Win in Business and in Life. As co-owner of JR Motorsports, Kelley knows what hard work, dedication, and thriving in a “man’s world” looks like. Born into racing royalty, Kelley learned how to stand on her own merit, to keep up with the family legacy. Richard “Capt’n” Henderson and Sherilyn Colleen interview Kelley Earnhardt Miller, who shares these hard-earned lessons in her new book, with advice that will help home-based entrepreneurs to thrive. Subjects discussed in the podcast include: Kelley Earnhardt Miller’s book DRIVE: 9 Lessons to Win in Business and in Life. What was it like growing up “Earnhardt” and being the daughter of racing royalty? After getting her “hands dirty” in NASCAR, why Kelley decided to write a book One key Lesson to win in life and in business - Be Authentic and Approachable Another key lesson is to “Position for Success.” How can you better balance work with your life? Kelley Earnhardt Miller’s ONE take-away in her book that she hopes will resonate most with readers Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Episode Sponsor: Innov8tive * NHRPC.com Interview Guest:       [caption id="attachment_103662" align="alignleft" width="400"] Kelley Earnhardt Miller[/caption]       Your Hosts:      

Drive! – NASCAR’s Kelley Earnhardt Miller Discusses Her New Book on Winning in Business and Life

 COVID-19 led to near shutdowns of social and economic activity, and nothing in the business world will be the same. According to today’s guest, Greg Reid, COVID-19 era calls for a new approach to business development, one that capitalizes on collaboration; (NOT) competition. Dr. Greg Reid is a world-renowned speaker, filmmaker, and entrepreneur[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Greg Reid, who is the author of the best-selling book, Three Feet From Gold: Turn Your Obstacles Into Opportunities. He asks the question: What are YOU not seeing? Episode Sponsor: EFM Worldwide * EFMWorldwide.com Subjects discussed in the podcast include: How can entrepreneurs turn pandemic obstacles into opportunities for business growth? Why is capitalizing on collaboration (not competition) crucial for business after covid-19? What strategies are key to staying profitable and afloat in the aftermath of COVID-19? The importance of working with solutions-based people. How can a business owner use “downtime” to better engage and connect? “Actionable advice” for business owners working from home Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Episode Sponsor: Lil' Orbits * LilOrbits.com Interview Guest: [caption id="attachment_102824" align="alignleft" width="400"] Best-selling author Dr. Greg Reid[/caption]                     Your Hosts:  

COVID-19 Growth - Shift from Competition to Collaboration

 Interview with Brian Buck CEO of Scotwork North America Most all areas of our business world were turned upside down with the corona-virus. Working virtually is not easy. And neither is negotiating. Entrepreneurs must rapidly develop new negotiation skills for a new virtual world. If entrepreneurs are not equipped to negotiate when communicating virtually, the impact to the bottom line will reach far beyond today’s crisis. So how can your business equip itself to better negotiate virtually, and minimize financial impacts from COVID-19? Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Buck, CEO of Scotwork North America (www.scotworkusa.com), who has answers on how you can better negotiate when you cannot meet face-to-face. Subscribe to Home Business TV Subjects discussed in the podcast include: What is so stressful and challenging in negotiations that create problems in a virtual/video environment? How do you deal with conflict in a virtual negotiation? Body language - How can someone “read” the other side when negotiating virtually? Power balance in negotiation - How can you gain power when you feel like the underdog communicating virtually? Video conferencing post-COVID-19 - How can an entrepreneur better negotiate via video? How can entrepreneurs handle their current relationships when contracts are at risk and outrageous demands are being requested in this Covid-19 era? Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Episode Sponsor: Lil' Orbits * LilOrbits.com Interview Guest: [caption id="attachment_100640" align="alignleft" width="400"] Brian Buck, CEO of Scotwork North America[/caption]                     Your Hosts: 

Virtual Negotiating – Be a Better Business Negotiator in Stay-At-Home COVID-19 world

 Interview with Keith Hall CEO of the National Association for the Self- Employed Keith Hall is president and CEO of the National Association for the Self-Employed - NASE. N A S E (www.nase.org) Represents over 27 million independent contractors, solo entrepreneurs, freelancers, small business owners and the emerging gig economy workers. Self-employed workers have been harder by COVID-19 than any other economic group in the country. So Keith Hall has some great observations and advice to share with our podcast audience, including an update on small business funding and support for COVID-19 impacts. [caption id="attachment_99648" align="alignright" width="150"] Step out of the un-employment line and into the self-employment line![/caption]   Richard “Capt’n” Henderson and Sherilyn Colleen interview Keith and discuss the opportunity he sees, as many Americans who have suddenly found themselves in the unemployment line will move to the self-employment line! Subjects discussed in the podcast include: Overview of the National Association for the Self Employed, largest group representing this entrepreneurial niche Importance of the self-employed in America today Changing support provided by the SBA and other government agencies Advice for millions of entrepreneurs seeking government support post-COVID-19 Support that the NASE is providing to help businesses survive during COVID-19 Advice for Americans who want to step out of the un-employment line and into the self-employment line! Subscribe to Home Business TV YouTube Channel (Click)  Subscribe to the Home Business Podcast Episode Sponsor: Safety Technology * SafetyTechnology.org Interview Guest: [caption id="attachment_99646" align="alignleft" width="400"] Keith Hall President and CEO of the National Association of the Self- Employed[/caption] Your Hosts:      

COVID-19 & Self-Employment – CEO of National Association for the Self-Employed Gives Advice

Start-up, grow and succeed in your own home-based business. Thrive working from home. Interviews with top experts in the home business industry. Entrepreneur profiles and business spotlights. Sponsored by Home Business Magazine. Hosted by Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson, Publisher.

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Home Business Podcast

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