General Outreach La-Z-Boy's Website La-Z-Boy's LinkedIn Eli's LinkedIn Recommended Resources and Media Pinterest Shoe Dog What Retirees Want Revisionist History Podcast

Interact Digital Marketing Podcast

La-Z-Boy on Continued Innovation in Marketing: Featuring Eli Winkler, Chief Marketing Officer

Recommended Tools and Resources Wordstream Miro Python R Catherine’s LinkedIn Coco’s LinkedIn Barbara’s LinkedIn

3Create on Building Cohesive Strategies for Marketing feat. Catherine Lindner, Coco Inoue, & Barbara Christine, Co-Founders

MasterBrand's WebsiteMasterBrand's LinkedInSteve's LinkedIn 

MasterBrand on the Value of Meaningful Meetings and Communication: Featuring Steve Matlon, Vice President of National Accounts

Domtar's WebsiteDomtar's LinkedInVanecia's LinkedInDomtar's PodcastRecommended Resources:Brand Thanking and Other Noble PursuitsDesign Matters PodcastContagious: Why Things Catch On The Good Brand This is MarketingPrinterverse PodcastHarvard Business Review IdeacastStat mentioned by V on Company Savings on Work From Home

Domtar on Bringing New Talent to a Mature Industry: Featuring Vanecia Carr, Director of Marketing, Pulp and Paper

Recommended ResourcesJames Hardie’s SiteJames Hardie’s LinkedInBridget’s LinkedInBridget Mentions “EQ” Learn about EQSprout Social BlogSocial Media TodayThe Power Of Habit - Print - AudioPodcast Episode: Reinventing the Job InterviewTip: Find news sites for your industry and be aware of developments

James Hardie on Building a Digital Team from the Ground Up: Featuring Bridget Kulla, Senior Digital Marketing Manager

Ponara Eng of Cambria chats with us about how he works with his team as well as his insights on planning for growth. Ponara Eng on LinkedInCambria on LinkedInCambria's WebsiteResource Suggestions:Ad Age

Cambria on the Importance of Team-Building and Plans for Growth: Featuring Ponara Eng, Director of Digital Marketing

Trevor DeWitt from Katerra shares his insights on the value of his leveraging one's experiences and continuing to learn as you grow.Trevor DeWitt on LinkedIn Katerra on LinkedInKaterra WebsiteResource suggestions:AsanaSlack

Katerra on the Importance of Broad Experiences to Marketers: Featuring Trevor DeWitt, Head of Corporate Marketing & Communications

Robby Ferdinandus from Nexperia shares his insights on the the necessity for infrastructure preceding change and how to be a daring marketer.Robby Ferdinandus on LinkedIn Nexperia on LinkedInNexperia WebsiteResource suggestions:The Harvard Business ReviewThe Economist

Nexperia on Building Towards Change and the Value of Being a Daring Marketer: Featuring Robby Ferdinandus, Global Head of Marketing

Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing.Ben Ingham on LinkedIn Peraton on LinkedInPeraton WebsiteBook suggestions:Creative Confidence Confessions of an Advertising Man 

Peraton on Cross-Channel and the Importance of Empathy Combined With Authenticity: Featuring Ben Ingham, Creative Director and Senior Manager, Marketing Communications

Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics. Honeywell IntelligratedTracy Gaede Niehaus on LinkedInFind More EpisodesDiscover the Interact ConferenceGrab Interact TicketsElevate Your Brand

Honeywell Intelligrated - Fresh Perspectives on Marketing, Lead Gen, and Metrics Featuring Tracy Gaede Niehaus

Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment and how a marketing team can lead the effort to bundle exiting offerings to increase revenue. She also shares her unique perspective on marketing a company with 40 years of industry experience with the mindset of a startup company.ATSG Incorporated: https://www.atsginc.com/Airborne Maintenance and Engineering Services: https://www.airbornemx.com/Kym Parks on LinkedIn: https://www.linkedin.com/in/kym-parks-89b8a4a/Find More Episodes: https://www.interactohio.com/podcast.htmlDiscover the Interact Conference: https://www.interactohio.com/#sec-id-2Grab Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507Elevate Your Brand: https://www.goupward.com/

Air Transport Services Group, Inc.

Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity. The Dupps Company RSS, LLC Ken Thomas LinkedIn Find More Episodes Discover the Interact Conference Get Interact Tickets Elevate Your Brand 

The Dupps Company and Using the Answers to Big Questions to Drive Creativity: Featuring Ken Thomas, Director of Innovation and Marketing

FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDINGEpisode 23| Duration 17:17Consumers are looking everywhere when researching and they want to interact and transact across that experience.  Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an industry leader can continue to innovate. Serta Simmons Bedding: https://sertasimmons.com/CMO Moves Podcast: https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262Y Pulse: https://www.ypulse.com/

SERTA SIMMONS BEDDING APPROACH TO OMNICHANNEL MARKETING BY SUPPORTING AND HOW AN INDUSTRY-LEADING CORPORATION CAN ALSO BE A “DISRUPTOR OF DISRUPTORS”

Episode 22 | Duration 14:38Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand.Ball State University: www.bsu.edu

HOW BALL STATE UNIVERSITY IS LEVERAGING DIGITAL TOOLS DURING THE COVID-19 CRISIS: FEATURING KATHY WOLF, VICE PRESIDENT OF MARKETING AND COMMUNICATIONS AT BALL STATE UNIVERSITY

Episode 21| Duration 14:12Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape.  Warren Rupp is classified as an essential business as are many of their customers and distributors. Michelle Miller, Marketing Manager at Warren Rupp, discusses how they put together a team and a plan that leverages the vast knowledge of their sales team via social media. Warren Rupp: https://warrenruppinc.com/Sandpiper: https://www.sandpiperpump.com/Versamatic: https://www.versamatic.com/Idex Corp: https://www.idexcorp.com/

WARREN RUPP STAYS CONNECTED AND OBSESSED WITH CUTOMERS WHILE SHIFTING TO DIGITAL: FEATURING MICHELLE MILLER, MARKETING MANAGER AT WARREN RUPP

The Interact Podcast gets into the weeds of digital marketing, drawing from the experiences of enterprise-level marketers who discuss the digital strategies and tactics that get results.

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Interact Digital Marketing Podcast

hubhopper