Eran (guest speaker), Megan Murphy (guest speaker), and Devin (host) discuss the Event Experience category and its origins in the evolving expectations and challenges of event organizers.

IN-PERSON

The Rise of Event Experience ft. Eran Ben-Shushan and Megan Murphy

Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. Kim leads the global event team at INBOUND, one of the most well-respected B2B events in the industry. Since 2014, Kim has grown the Global Events team from 2 to 20+ people and grown INBOUND registrants from 7,500 to 26,000+ and many more virtual attendees in 2020. Under Kim's leadership, ticket and sponsorship revenue have grown exponentially and the team launched a media branch of the INBOUND experience that has achieved up to 1M views per week at its height while putting a spotlight on stories of company and personal growth.

Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World

Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly’s unparalleled expertise in cultural storytelling, community building and experience creation. With over 25 years of experience, Richard has held a variety of executive roles within global agency networks. Most recently, Black was Chief Growth Officer at Momentum Worldwide where he achieved unprecedented growth for the agency’s New York flagship office, greatly increasing client acquisition year-over-year and modernizing the agency’s brand across all communication channels. Throughout his career, Black has excelled at fostering innovation and collaboration with an inclusive leadership style that brings out the best in those with whom he works.

Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future. Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled projects across the finish line, he went on to run application development, PMOs, product organizations and Technology strategy functions in financial services, insurance, and healthcare domains.  As the Senior Director of Marketing Technology, Rex currently runs the global event and brand technology capability at Salesforce.

Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey

Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. Keyana spearheads production for Spotify’s largest executions at industry events such as Cannes Lions and other global tentpoles, as well as major owned events like Stream On. Keyana has spent her career in event production with a focus on media and entertainment brands, executing both B2B and B2C activations. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications, and CNN. 

Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power Audio

Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since graduating from the Cannes Lions School, Sean has worked in multiple different creative capacities and has helped many clients and companies successfully connect with their audiences through event marketing. As the Experiential Marketing Lead at Pinterest in Europe, Sean creates live events and experiential marketing campaigns that engage their community of advertisers and creators. With over 30 years of experience, he consistently finds creative ways to tell the Pinterest brand story and drive comprehension of how Pinterest inspires hundreds of millions of people to build the lives they love.

Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events

Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid. Brad joined the Markey's team in 1994 as a driver/rental technician and quickly learned all facets of the event industry. He was soon promoted to management and took over Markey’s in-house services at multiple hotel facilities in the Indianapolis area. Now as the General Manager at Markey’s Rental and Staging, Brad oversees corporate strategic and operational initiatives at the Indianapolis headquarters.

Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event

Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA. Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee global events, including the NBA All-Star Game, NBA Finals presented by YouTube TV, and NBA draft. He and his team also orchestrated the NBA Bubble.

Joey Graziano, NBA: How The NBA Designed The Bubble

Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at Movable Ink for 6 years, holding 4 roles within the marketing team. As Vice President of Marketing at Movable Ink, Jessica leads a team responsible for all global performance marketing activities including demand generation, ABM, client, partner, content, and events marketing. In her role, she created and launched the Think Summit, annual conference, as well as two roadshow programs: the Experience Transformation Tour (formerly the Email Transformation Tour) and the X Series.

Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy

Angel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their audiences through carefully crafted messaging. As the Senior Vice President of Strategy and Content at Cramer, Angel helps their clients realize their vision through marketing and events. With over 20 years of experience, she offers clients the unique talent of conveying complex products and technologies with clarity and creativity. Her track record of successful integrated branding and multi-channel marketing programs includes working with industry leaders such as Siemens Healthineers, Fidelity, ADP, UPS, and IBM.

Angel Micarelli, Cramer: Atomizing Content to Drive Attendee Experience

Stacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning audience needs with brand go-to-market strategy and desired outcomes, Stacey leads teams from ideation through implementation while identifying transformational efficiencies and improvements. Stacey is currently Director, Audience Engagement and Global Events for Siemens Digital Industries Software, and previously held leadership account roles on the agency side.

Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events

Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI. Adele has spent over a decade following her passion for media and events from London to New York City. She started at Haymarket Media 14 years ago as a senior sales executive, working her way up, and now leads the events team as the Vice President of events. Haymarket media was well-versed in virtual events long before COVID-19, and Adele is using her digital and live experience to plan engaging and successful virtual events like their recent PRWeek Awards.

Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors

Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to featuring speakers and influencers that resonate with your audience. As the Vice President of Events Management at National Urban League, Donna Stewart brings over 20 years of experience developing brand strategies for experiential touchpoints for consumers, managing multi-million dollar budgets, and leading teams of production professionals. Donna Stewart has produced events for brands like Essence, Black Enterprise, and Disney—before taking the helm of Events Management at the National Urban League. Well before COVID-19 forced event organizers to go virtual, Donna and her team staged live broadcasts and virtual events on behalf of the organization.

Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events

Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He also shares his thoughts on following your passion, building a 5-year plan, the value in turning virtual events into campaigns, and how he and his team have been adjusting to the new skills and circumstances of 2020.  As the Head of XM Events at Qualtrics, Kyle oversees the event team creating the flagship XM category building brand moments for Qualtrics. This includes the annual X4: Experience Management Summit and most recently a virtual event, WorkDifferent, showcasing how iconic brands are taking action to move forward. Before joining Qualtrics, Kyle spent over 8 years in consumer entertainment product marketing for Xbox. Kyle brought his passion for creative, experiential activation and entertainment marketing, honed from years working in gaming, to the B2B space.

Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing

Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit sector, and how the events team at the National Audubon Society is creating engaging virtual events now and planning for the future. As the Director of Events and Engagement Programs at the National Audubon Society, Lauren oversees the events program taking place across the network and works to ensure the events help move Audubon’s mission forward. Prior to this, she worked with The Trust for Public Land, where she managed events ranging from the organization’s annual gala to helping develop their Park Bench Chat series.

Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds

IN-PERSON tells the stories behind the world's most daring events and the people who make them happen. Featuring conversations with leaders in event marketing, experiential, and event management.

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IN-PERSON

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