Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

Influence Global Podcast

S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story

In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects

In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story

In this episide we speak to the founder of 3BLACKDOT Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers

In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

In this episode we hear from Helen Wills who started her blog Actually Mummy in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees

Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing others. There are loads more really useful tips so do check out this episode. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works

David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers

Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy  Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called  #SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop.  We were able to give them a back end tour a bit like a  behind the scenes which made amazing content creation she says Find out more what Flora has to say. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep9: How Charities Are Working With Influencers

Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engagement pods, artificial intelligence, and trends around technology affecting this rapidly growing industry. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep8: How To Find Influencers With Authentic Engagement

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence

Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences in the whole process. The engagement from the followers was tremendous but there were incredible insights that helped refine ideas for this exciting new brand. The future opportutnies for co-creation of brands with influencers are endless, find out more about this amazing success story. You can also find more information in the case study page: https://mgempower.com/work/purecane/ @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE 

S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement? @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMAProduced by Neil Whiteside, Cambridge 105 Radio & Freedom One

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Influence Global Podcast

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