Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.In today's episode we explore:Joe's tips on how to keep inspired and creativeCharacteristics of great content marketersThe unusual but highly effective way that Joe decided to market his first fiction novelThe content marketing trend that Joe is most excited aboutI loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.CONNECT WITH JOE:https://www.joepulizzi.com/https://twitter.com/joepulizziGrab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilitygrow@sitevisibility.comCONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.comSee you next week!  See acast.com/privacy for privacy and opt-out information. 

Internet Marketing: Insider Tips and Advice for Online Marketing

#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.In today's episode we explore:Alex's position on paying for linksOverlooked prerequisites of great link buildingWhat you can add to your content to make it more linkableHow to maximise your chances of securing links by finding the right people to talk toCONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:https://alextachalova.com/https://twitter.com/alextachalovahttps://digitalolympus.net/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilitygrow@sitevisibility.com CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.com  See acast.com/privacy for privacy and opt-out information. 

#557 How To Improve Your Content's Linkability: Interview with Alex Tachalova

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. In this episode you'll learn:How podcasts tours can help you promote a product, service or just get you unstuckHow to generate topic ideas for your podcastTechnical skills and resources to help you launch or improve a podcastMore from James:https://www.podcast.co/ https://www.podcast.co/courses/blueprinthttps://www.youtube.com/watch?v=DWlgiTNrKu0 https://radio.co/ https://www.matchmaker.fmhttps://www.linkedin.com/in/jamesmulvany/ More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs https://jamesm.com/Connect with us: https://twitter.com/sitevisibility/https://www.instagram.com/sitevisibility/https://www.facebook.com/SiteVisibility/Connect with Scott:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.com Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co   See acast.com/privacy for privacy and opt-out information. 

#556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany

A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.We touch on topics including:Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibilityThe specific steps we took together to plan out Marcos' transition to fully remote workingChallenges Marcos' has faced as a remote employee and how he has overcome themBenefits of remote working for Marcos and his advice for companies in approaching the topic with employees You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!Connect with SiteVisibility here:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityConnect with Scott here:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.comConnect with Marcos here: https://twitter.com/markookamimarcos.martin@sitevisibility.comFor all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com  See acast.com/privacy for privacy and opt-out information. 

#555 Inside the Mind of a Remote SEO Analyst: Interview with Marcos Alvarez Martin

On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.On the show you'll learn:How to shift focus from a physical operator to become a digital media giant?The lessons learnt from bringing services in-houseWhy your audience is King, but content is everythingWhy it's so important to for businesses to understand their audience Why measurement is so important "If you can’t measure it then you can’t improve it!"Plus, Olaf provides his top tip for the audience.If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility  See acast.com/privacy for privacy and opt-out information. 

554 Tips for Building Your Brand with Olaf Gueldner from Goodwood

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.On the show you'll learn:Why leisure destinations or attractions should be continuing the conversation with their customers during lockdownWhy they need to be engaging with new customers at this timeSome of the lessons that other businesses can learn from Arundel CastleWhy video content is important when it comes to leisure industry marketingFlo's top 4 things that those working in the leisure industry should be looking at during lockdownPlus, Flo provides her top tip/key takeaway for the audience. If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here. To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility  See acast.com/privacy for privacy and opt-out information. 

553 Lockdown Communications for Leisure Destinations: Interview With Flo Powell from Midnight Communications

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn:  ·      The importance of discipline in remote workers staying organised·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home·      Why email marketing is particularly effective right now·      Software that can help improve team communication  To connect with Fernando / SEMRush visit the following: ·      https://www.semrush.com/·      https://www.linkedin.com/in/fernandoangulo/ To connect with SiteVisibility: ·      https://www.sitevisibility.co.uk/·      https://twitter.com/SiteVisibility  Thanks and see you next week!  See acast.com/privacy for privacy and opt-out information. 

#552 Tips for a Healthy Remote Team: Interview with Fernando Angulo, Head of Communications at SEMRush

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership....and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.I LOVE it. It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:SPARKTORO / RAND: https://sparktoro.com/https://twitter.com/sparktorohttps://www.facebook.com/sparktorohttps://twitter.com/randfishSITEVISIBILITY / ME:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://uk.linkedin.com/in/scottcolenuttscott.colenutt@sitevisibility.commarketing@sitevisibility.com Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.Scott  See acast.com/privacy for privacy and opt-out information. 

#551 The Journey of SparkToro: Interview with Rand Fishkin

Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personalities in marketingEnsuring we're covering the topics that YOU want coveredBringing you a wealth of insider tips and advice from our team at SiteVisibilityExperimenting with podcast lengths and formats so you're getting the information you want in the way that you want itI think we're long overdue some updated intro music. What do you think?Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June.I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at scott.colenutt@sitevisibility.com or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/.I want to know:What changes do you want to see us make on the podcast?Is there anyone you'd really love for me to interview?What changes can I make to our format to give you a better audio experience?All feedback welcome. We're in this to create the most insightful marketing podcast on the planet.I look forward to getting to know you all.---In today's episode we're joined by Jason Woodford, CEO at SiteVisibility.Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry.We go in-depth to discuss:How we've managed internal and external communication during the pandemicThe Government support that's available to businesses and what we've explored at SiteVisibilityOur thoughts on the long term impact this might have in the marketing industryOur advice, from our experience, for other marketing businesses that are currently impacted by COVID-19Reach out via the following for your thoughts and feedback on the episode and to connect with us:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt/https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityThanks and see you next week!  See acast.com/privacy for privacy and opt-out information. 

#550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/  See acast.com/privacy for privacy and opt-out information. 

#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/company/crimtanhttps://www.instagram.com/crimtan_global/See ya next week!  See acast.com/privacy for privacy and opt-out information. 

#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience engagement at this timeYou can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.  See acast.com/privacy for privacy and opt-out information. 

#547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing will dominate in 2020As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.You can connect with Jeremy via:Spartan Media: https://spartanmedia.com/Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauffJeremy's Twitter: https://twitter.com/jeremyknauff?lang=enOr catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/ For information regarding your data privacy, visit acast.com/privacy 

#456 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here. For information regarding your data privacy, visit acast.com/privacy 

#545 Social Media Strategy Tips for 2020: Interview with Carlos Gil

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce businesses can do today to survive and thrive during lockdown and social distancingFredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.You can help out and visit it here: https://corona-help.uk/If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here. For information regarding your data privacy, visit acast.com/privacy 

#544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White

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