Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!In this episode, we’re chatting about:Finding out your base rates so you’re never losing moneyHow to get a budget out of your lead and not quoting them a set package priceDifferent questions you can ask to pre-qualify your leadsMaking sure you’re showing up as a service provider worth paying top dollar forCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

JFDI with The Two Lauras | For Freelance Social Media Marketers

128: How to Find Clients Who Can Pay High Prices

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)In this episode, we’re chatting about:The obvious money mistake and why we’re skipping straight over it!Why preparation and planning should become your best friendsKeeping a float in your bank account – and which bank account you needAll things pricing, including handling price increases and what do to if a client asks you to do extra workCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

127: Don’t Make These 8 Freelancer Money Mistakes

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!In this episode, we’re chatting about:The definition of passive incomeWhat we really think of passive income and why it shouldn’t be the goal in businessThree alternative things you can test out in your businessHow to combine all three to get you as close to passive as possible!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

126: Our Three Secrets to Passive Income Success

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss!In this episode, we’re chatting about:How we met and who we each think of as “Laura 1”What prompted us to put client work aside for a moment and create a resource to help other social media managersAll the things that are currently included in The Social Media Managers’ ToolkitHow to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!In this episode, we’re chatting about:Why it’s often quite hard to audit your own account!The mistakes you might be making in 6 main areasTips for how you can build out your account and content in the right wayWhy audits are a great service to offerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

124: BTS: Our Instagram Audit Strategy

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there’ll be a service in this episode for you. So, don’t dilly-dally, fish out your notebook now!In this episode, we’re chatting about:What we think b-roll actually isHow you can create 7 different b-roll related services to sellPlenty of ideas to get you started making money with these!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

123: 7 Services to Sell to Make Extra Money from B-Roll Videos

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!In this episode, we’re chatting about:Common misconceptions about value-based contentAll the types of content you can create beyond just “how-to” contentHow you can ensure your audience sees the type of content they’re looking forLots of ideas for your content along the way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working relationship to look forward to?! In this episode, we’re sharing the exact steps we follow when we sign a new client, so you’ll be sure to onboard them with ease. Tune in now!In this episode, we’re chatting about:Why you insist you don’t start work until your contract is signed and your invoice is paidWhich questionnaires you’ll need to send as part of your onboarding processSorting out what things your client needs to give you access to (and why they need to sort their shit out before you start together)Why you need to do an audit and strategy before you post anything – and not let the client tell you otherwise!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

121: You’ve Just Signed a New Client - Now WTF Do You Do?

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It’s easy to feel like there’s so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow!In this episode, we’re chatting about:Considering what someone sees when they land on the account How you can get the account visible quicklyOur thoughts on using ads on brand new accountsWhy you’ll need to be doing proactive engagement (we’re sorry!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

120: Starting a Brand New Social Media Account: What Would We Do?

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity…If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!In this episode, we’re chatting about:The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?Who needs a brand voice and why it’s so importantWhy you’ll easily see the difference between working with clients who have a Brand Voice Guide and those who don’tThe sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get aheadCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to flip rejections on their head and make potentially quite good money off the back of them!In this episode, we’re chatting about:Which rejections we’re talking about when it comes to making moneyWorking out what the client actually needs right now and offering them that insteadOur Offer Triangle Framework and where this will fit inJust getting started and why you’re allowed to start with the basicsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

118: Make Money Out of Being Rejected

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going to help you build out this exciting new avenue of your business. There’s definitely a lot that you need to understand before you start - the who, what, where and how - but hopefully with this episode and a little bit of JFDI attitude, you’ll be up and running in no time!In this episode, we’re chatting about:Finding the niche topic you want to deliver a training onEasy tools and techniques to deliver a training without holding yourself backIf you need to create a sales pageWorking out where your audience needs to be before the trainingWhat you want your audience to do after they’ve completed your trainingCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don’t try to force it - that’s an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we’re sharing in this episode!In this episode, we’re chatting about:Why taking a break can sometimes be the best thing for ideasHow to repurpose your content in loads of different waysSnooping on other accounts and using comments and reviews inspire youFinding the trends that will apply to you or your clients and using them in the right wayCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right way so that you have the flexibility needed to work on these visibility techniques. We’re discussing this more and the nine different ways you can get visible in today’s episode!In this episode, we’re chatting about:Nine different ways you can grow your visibility (some you might not have thought of!)Why you might want to try out some new methods and examples of each different visibility techniqueThe reason that social media managers need to charge their clients appropriately so that they have freedom to use these visibility tacticsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course brands absolutely smashing it on Threads, so you might be wondering - should my clients be using Threads in a strategic way and could I actually offer it as a service? Now that the hype has died down, we’ve assessed the lay of the land and will be sharing all with you in today’s episode!In this episode, we’re chatting about:What Threads looks like for us now that we’re almost a year inThe types of businesses and content that we see performing really well on ThreadsScheduled content on Threads and why we’re worried about itWhy we think charging your client to post on Threads for them is a bad ideaWhat a potential Threads service could look like for your clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

114: Should You Start Offering a Threads Service as a Social Media Manager?

If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

hubhopper

JFDI with The Two Lauras | For Freelance Social Media Market...

hubhopper