Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.

Let's Do Shots!

How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out. 

How Procter & Gamble Brought Diaper Culture To China

Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Kenya, Iceland, Bolivia and Nepal don’t have a single McDonald’s outlet. But why has a brand so loved everywhere else in the world failed to succeed in these countries? Listen to find out! 

The Reason Why McDonald’s Flopped In These Countries

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn&apos;t, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.

What Happened To Blackberry

In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its success in India, and how India could take a leaf out of China’s EV playbook to potentially revolutionise EV adoption in the world’s largest democracy.

The Road Ahead For Tesla In India

In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the country has employed to harvest the maximum number of gold medals at the games, and take a peek into the country’s infamous sports boarding schools that create world champions out of their students.

How China Churns Out Its Olympic Champions

Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this investment is great for economic development in Africa, what does China have to gain from it? In this episode, we unpack this complicated dynamic and try to understand what exactly is going on in the continent. 

What Is China Doing In Africa

In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it. 

The Subtle Art Of Scent Marketing

It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups brand, its intriguing connection with the famous Surrealist artist Salvador Dali, and how it went from being a family owned business in Spain to conquering the world (and space before Bezos and Branson could!)

How The Chupa Chups Brand Remains Forever Young

What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercialising space with tourism and building colonies with their respective space companies. How close are they to their goals? Are people actually buying into the hype? Listen to find out. 

The Billionaire Space Race

There’s a lot of conversation about how dating apps have influenced modern romance and even society at large, but in this episode, we explore how dating apps themselves have transformed over the years. From becoming safer and more inclusive, to adapting to unforeseen circumstances such as the pandemic, dating apps are constantly evolving and doing a great job at it too.

The Incredible Evolution Of Dating Apps

Prove you are human to listen to this podcast. Just kidding. In this episode, we take a look at how the ubiquitous CAPTCHA tests have served more than just the purpose of differentiating between humans and bots, and how it has evolved over the two decades of its existence.

How Humans Made Computers Smarter By Solving CAPTCHAs

Indonesia’s tech scene is heating up. You might’ve heard of Gojek and Tokopedia in passing, but have no idea what they are. In this episode, we decode the two tech startups born out of Indonesia and talk about the merger that made global headlines and went down as the biggest deal ever in Indonesian history. 

Inside Indonesia's Biggest Tech Merger

A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we’re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it’s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate. 

How Starbucks Functions As A Bank

There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)

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Let's Do Shots!

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