In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a man's grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is now. He also discusses the concept of being a gentleman and how it came to be an important trait of his organization. All this and much more. Find Hitesh on Twitter @hiteshdhingraFind 'The Man Company' on Twitter | Instagram | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android|  iOS: https://ivm.today/ios

Advertising Is Dead

Hitesh Dhingra on the Evolution of the Male Grooming Industry

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVBIn this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads. Vedant talks about subcultures, and how a vlogging routine and his love for sneakers eventually led him to set up shop in Pune and eventually expand across Metros. He shares some insights into the business, and how he got inducted into the world of business early on via inspiring conversations with his father. All this and much more. Find Vedant on Instagram @vedulamba Find The Mainstreet Marketplace on Instagram & WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/android OR iOS: https://ivm.today/ios

Vedant Lamba on Scaling Sneaker Culture

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans. Aneesh is on Instagram and Twitter @aneeshbCheck out Svami drinks on their Instagram, Twitter and WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

Aneesh Bhasin on Building Mass Premium Non-Alcohol Products

In this episode, Varun is in conversation with Aman Gupta, Co-Founder & CMO of boAt. He talks about capturing the audio accessories market at the right time, foraying into wearables and more, and being profitable from day zero. Varun also questions him about being one of the sharks on Shark Tank India and his experiences on the same. Further, Aman tells us about having multiple brand ambassadors, assessing the beat of his consumer and playing the right cards, working with a young marketing team in a crazy culture, and a recent joint venture which enables him to Make In India.All this and much more, so tune in!Find Aman on Instagram @boatxaman Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/androidORiOS: https://ivm.today/ios

Aman Gupta on building boAt, Shark Tank & Happiness

In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media and technology has enabled many to take creative initiatives, not necessarily with any formal education. As they embark on the journey and gather experiences on the way, it is a learning for them, and sharing it empowers potential future creators too. Nas Academy is one such platform where creators learn not just the creative side of things but also the necessary things that support it like finance, business, operation, and management. Find Alex on Twitter: @alexdwekCheck out Nas Academy on their website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Alex Dwek on Creator-led Education

On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a beloved content creator- BBKiVines, and gives us exclusive BTS into the making of 'Dhindora'. He also tells us what it takes to be a creator's backbone, handling the business side of things, emerging through crises. And last but not the least, he shares his thoughts and hacks on the creator life, and how can one make the most of it. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can follow Rohit on Instagram: https://www.instagram.com/rohitonweb/Dhindora on YouTube You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

Rohit Raj On Being a Creator's CEO, Dhindora & Beyond

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can follow Arman on Instagram: https://www.instagram.com/soodarmanster/Follow Sleepy Owl Coffee on Instagram: https://www.instagram.com/sleepyowlcoffee/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios 

Arman Sood On Reinventing How We Drink Coffee

In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally non-essential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind Mr Anil Viswanathan on Social MediaTwitter | Instagram | LinkedInYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios

Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsights?lang=en and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikher-chaudhary-80603ba2?trk=author_mini-profile_titleTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Customer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Anmol on LinkedIn at https://www.linkedin.com/in/anmol-gill-b801b22/You can also check out Casa Bacardi at https://www.instagram.com/casabacardiin/, NH7 at https://www.instagram.com/nh7dotin/ and Breezer Vivid Shuffle at https://www.instagram.com/breezervividshuffle/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Anmol Gill on Balancing Culture, Technology and Brand Experiences

On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, co-founder and CEO at TagMango. The two discuss how content creators can monetize their content - going beyond the traditional ads and brand deals. The conversation goes into the details of influencer marketing, NFTs, organic reach and various aspects of content creation, how to reach audiences better - and an interesting bit about how the name TagMango came to be.You can follow Divyanshu Damani on Twitter, Instagram and Linkedin at @DivyanshuDamaniYou can follow TagMango on Twitter, Instagram and LinkedIn at @TagMangoOfficialTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Divyanshu Damani on Helping Creators Monetise Beyond Advertising

Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey towards content creation, his experience in the world of gaming content, the recently conducted 'Ticket to Cricket' event, and about him being an all-round entertainer!Make sure to tune in to this episode to check out a very interesting conversation about how the YouTube algorithm works, as well as to know what Mythpat's advice to upcoming creators is.You can follow Mythpat here:Facebook - https://www.facebook.com/mythpatInstagram - https://www.instagram.com/mythpat/Youtube - https://www.youtube.com/c/MythpatTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Mythpat on his Creator Journey & Being an Entertainer

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed.The ed-tech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various lenses. Ed-tech isn't just reframing education itself, but also building a framework for how to blend what modern technology allows with what traditional learning facilitated.Follow Varun Duggirala on Instagram, Twitter and LinkedinFollow Vaibhav Sisinty on Instagram, Twitter and LinkedinYou can check out Growth School hereYou can listen to this show and other awesome shows on the IVM Podcasts app on Android or iOS, or any other podcast app

Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space.They’ve also been boosted by programs that have helped accelerate their process of innovation. One such accelerator that has enabled startup’s not just with advanced technology but also with broad based mentorship and support has been the Google for Startups AcceleratorOn this episode, Varun is joined by Paul Ravindranath G, Program Manager, Developer Relations & Head of Google Accelerator (India) to talk about the startup ecosystem and how Google is enabling innovation through this program. Paul also talks about how they’ve had to evolve as an accelerator to connect with the needs of startup’s today.Google Startups on LinkedIn: https://www.linkedin.com/showcase/google-for-startups/Google Startups on Facebook: https://www.facebook.com/GoogleForStartups/Google Startups on Twitter: https://twitter.com/GoogleStartups?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorGoogle Startups on Instagram: https://www.instagram.com/googleforstartups/?hl=enTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Paul Ravindranath on Helping Startups Accelerate and Innovate

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined by Pooja Dhingra, Pastry Chef, Creator, Podcaster, Author & Founder/ CEO of Le15 Patisserie.Pooja talks about her entrepreneurial and creator journeys and makes us understand how she does, what she does and how we can all learn from it.Follow Le 15 on Instagram: https://instagram.com/le15india?utm_medium=copy_linkFollow Le 15 on Facebook: https://www.facebook.com/Le15India/Follow Le 15 on Twitter: https://mobile.twitter.com/le15patisserie?lang=en Follow Pooja Dhingra on Instagram: https://instagram.com/poojadhingra?utm_medium=copy_linkFollow Pooja Dhingra on Facebook: https://www.facebook.com/ChefPoojaDhingraFollow Pooja Dhingra on Twitter: https://mobile.twitter.com/poojadhingraa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Pooja Dhingra on Her Entrepreneurial & Creator Journeys

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

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Advertising Is Dead

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