Are your paid search strategies & other marketing channels working together? On this episode of Let’s Get Digital, we finish up our 2020 paid search report discussion with Senior Paid Search Analyst, Nicole Hanrahan. We’ll dive into the future for paid search strategies as multi-channel marketing becomes an expectation from consumers, and the possible impact these channels will have on each other as they start to work together now more than ever before. Look for expert strategies on ever-important mobile, capitalizing on YouTube, avoiding messy attribution, new uses for Gallery Ads, and enhancing the user experience. And don’t worry Amazon users, there’s something in this report for you too. This week’s conversation also delves into tactics to scale Dynamic Search Ad (DSA) campaigns that may surprise you. Lastly, we cover Google&apos;s new optiscore rollout. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!Cool Stuff to Check Out: 2020 Paid Search ReportRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

Episode 21: 2020 Paid Search Trends - part two

Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state of paid search. During this episode, we take a look back at what happened in 2019, examine how to tailor your PPC strategy to optimize for conversions, and even expose one of the 15 secrets to fortify your marketing strategy! Tune in to uncover emerging trends, new advertising formats, multichannel marketing tactics, and unique data visualizations based on over $400M in ad spend from 450+ brands. And be sure to stay tuned for part two for an in-depth look at how to apply these PPC strategies in your accounts! We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!Cool Stuff to Check Out: 2020 Paid Search ReportRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 20: 2020 Paid Search Trends - part one

Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t worry, these shopping feeds can be optimized to improve your overall results.Kaleigh is here to walk you through best practices and tactics for success. Product feeds are simply your product data, and can really be thought of as the foundation of your customer-facing assets. Your product data feed is a file made up of all the products you sell on your ecommerce website. This list uses groupings of attributes that define each product in its own unique way and can have a significant impact on your performance. Tune in to discover what a messy feed can do to your ad performance, and what opportunities a strong feed can uncover. Additionally, in this episode, you will learn how to distinguish the type of relationship product feeds have with Google Ads, Facebook Ads, Bing, and more. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!Cool Stuff to Check Out: Roirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 19: The Power of Product Feeds

The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to personalize ads to consumers. The similarities don’t stop there. Later on, Jamie and Amira get into the importance of social proof through lifestyle images and reviews. We also learn about some incredible tools that are available for brands to leverage for audience targeting based on specific actions, interests, recent purchases, and life events. If you want to ensure your brand stays ahead of all the trends to come this decade, don’t miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!Cool Stuff to Check Out: The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 18: Ecommerce Trends & Tech for Brand Growth - Part Three

On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool Stuff to Check Out: The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 17: Ecommerce Trends & Tech for Brand Growth - Part Two

Did you know that ecommerce sales will surpass $4 trillion in 2020? And that number is expected to balloon to $7 trillion by 2023. So how can brands stay ahead of competitors and grow in this new decade? Our hosts, Hallie Altman and Alex Wynn, discuss exactly that on this episode of Let’s Get Digital with Content Marketing Manager Dave Stone. The three review ROI Revolution’s 2020 Tech & Trends Brand Growth Guidebook and provide listeners a roadmap to understanding all of the ecommerce trends, innovations, and technological advances reshaping online advertising in 2020 and beyond. Tune in to uncover: Emerging AI and machine learning developments that boost conversion value by 30%Practical video marketing strategy to increase engagement The essential multi-channel approach to track consumer behavior With digital sales growing over 6X faster than in-store sales, staying ahead of competitors and the emerging digital marketing technologies and ecommerce trends for 2020 is mandatory for brand success. This is certainly an episode you won’t want to miss. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool Stuff to Check Out: The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 16: Ecommerce Trends & Tech for Brand Growth - Part One

The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year&apos;s Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or what tactics didn’t go quite as planned? Tune in to discover those takeaways and more as we cover topics from year-over-year trends, and omnichannel performance, to the different marketing & sales strategies employed for promotions & discounts. Plus with the season not over yet, and plenty of shopping still to be done, the three also discuss what to do for the remainder of the year to maintain success. Lastly, to wrap it up before a riveting quiz round, we cover the most important things you can already start doing to prepare for 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Cyber 5 Recap Blog ArticleRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 15: Cyber 5 2019 - Results, Insights, and Trends

Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Download the B.A.M. Whitepaper Roirevolution.com/podcast Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 14: Brand Attribution Marketing

Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses takeaways from the major Cyber Holiday successes she has already seen this year, as well as best practices for ad copy, Search vs. Shopping promotion, and seasonality adjustments. For brands whose products aren’t holiday-specific, the three have got you covered too, as they address tactics and strategies that can still be leveraged during the season. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out How to Thrive in Cyber 5 with this whitepaper Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 13: Cyber 5 Prep - Last Minute Tips for Success

Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone&apos;s health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 12: E-A-T and SEO - The Content Google Wants

Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy. In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features that have been introduced this year that you can leverage to really boost sales. Elf you have questions about “must-do’s” for a successful season, or even what can go wrong that you should look out for, well we’ve got you covered there too. Lastly, as the gift that keeps giving, our experts also offer advice to account managers for a low-stress season, anticipated shifts from typical performance metrics, and when to implement strategies.Yule definitely be sorry if you miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 11: Seasonality Series - Part Three - Learning from Last Year

The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client&apos;s perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact results. If you’re looking for top priorities to focus on ahead of cyber week as a business, as an advertiser who isn’t explicitly holiday promotion focused, or as the individual actually managing the accounts, this is definitely the part of the series you want to pay attention to. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 10: Seasonality Series - Part Two - Priorities & Individual Tactics

Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers need to understand around this holiday season. McCabe also offers listeners the latest and greatest tactics available from Google for your brand to take advantage of in preparation for the season. So, if you’re interested in how you can prepare to ensure your brand’s has the most successful holiday, you’re not going to want to skip this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 09: Seasonality Series - Part One - Insights from Google

Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the market, and capture shoppers who are anticipated to spend roughly $27.8B on school-related supplies. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 08: Back to School

Keeping up with Google: Do You Know the 7 Properties that Follow Your Life? In this revealing episode of Let’s Get Digital, Dylan Padula and Brennan Hall connect with paid search expert and Google guru, Elizabeth McRae to review Google’s new and expanded multi-channel ad formats as part of their shift to focus more on audiences. Search, once the hub of AdWords is now becoming just one of the spokes in Google Ads as these developments challenge the norms of search query intent now that Google knows exactly where people are in the funnel. Creeped out yet? Tune in to understand the future of Google Ads, what all they really know about you, and the tactics you should start thinking about applying for your brand. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevoltuion.com. Tune in next episode to remain in-the-know with all things digital marketing! Links Mentioned in Episode:  Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis scriptCool stuff to check out: Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Episode 07: Paid Search Ads

Digital Marketing Podcast: Let's Get Digital! The Internet Marketing Podcast for Growing Your Brand In today’s fast-paced digital marketing climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth? What trends will actually impact you? Join digital marketing experts Alex Wynn and Hallie Altman as they interview subject matter specialists, tackling a new hot topic in internet marketing on each episode of our digital marketing podcast. If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up to date with emerging trends. Each episode of Let's Get Digital! is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. This digital marketing podcast is brought to you by the brand growth experts at ROI Revolution in Raleigh, North Carolina.

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Let's Get Digital! | Digital Marketing Podcast | ROI Revolut...

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