Coming Soon! Longer YouTube TV Ads Is this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It’s “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News YouTube will show fewer but longer TV Ads - 4:36 Massive Impact on Ranking is HOURS - 9:41 X Announces integration with StreamYard- 13:13 ? Take of the Week - 15:10 ? ICYMI - 17:35 ⚡ Lightning Round ⚡ Paid - 26:52 Organic - 33:56 Social - 42:19 WTH - 46:33 ⚙️ Working hard, or Hardly Working - 53:26 ?️ Cool Tool - 55:34 ? Must Read Marketing Article of the Week - 56:27 ? Shootin&#39; The Heck - 1:04:34 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Marketing O'Clock - Digital Marketing News

A stream come true? YouTube announces fewer (and longer) ads on TV

This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Adalytics Report UPDATE - 7:12 YouTube Engagements - 15:21 The New identity Verified Badge is Showing in Google Ads - 18:07 ? Take of the Week - 20:05 ? ICYMI - 24:13 ⚡ Lightning Round ⚡ Paid - 26:52 Organic - 35:39 Social - 57:30 ⚙️ Working hard, or Hardly Working - 1:02:50 ?️ Cool Tool - 1:05:29 ? Must Read Marketing Article of the Week - 1:07:22 ? Shootin&#39; The Heck - 1:10:21 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners

On this week’s show, Google Announces Gemin(A)I - a new AI model that they say is smarter than you. New Reddit ad placements put your ads at the center of the conversation. Elon Musk slings X-rated insults after large advertisers stop spending on the platform. Plus, Google confirms that Supplemental feeds are coming to GMC Next and new advertiser audience capabilities are coming to LInkedIn. SAVE YOUR DATA - https://uadataextract.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Google Announces Gemini - 6:30 Reddit Ads UPDATE - 12:11 Go F Yourself……”Hey Bob” - 14:05 Ginny Marvin’s Response - 17:38 LinkedIn has New Conversions API - 18:37 ? Take of the Week - 20:30 ? ICYMI - 23:41 ⚡ Lightning Round ⚡ Paid - 25:03 Organic - 36:09 Social - 48:38 ⚙️ Working hard, or Hardly Working - 53:48 ?️ Cool Tool - 56:17 ? Must Read Marketing Article of the Week - 56:55 ? Shootin&#39; The Heck - 58:53 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race

Google Search now supporting Discussion Forum and Profile Page Data Google Search now supporting Discussion Forum and Profile Page Data This week on Marketing O’Clock, get rich or data tryin’, profiles, discussions, forums and organization structured data is here. Plus, a new addition to video campaigns is coming to Google Ads - and we’ll give you the long and the SHORT of it. Also, Chrome is where the cart is - Merchant Center promotions can now show in the Chrome browser. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Google Search Now Supports Discussion Forum and Profile Page Structured Data - 8:03 YouTube Rolls out Shorts Ads - 13:56 You Can Now Show Merchant Promotions in the Chrome Browser (Dennis Moons) - 15:40 ? Take of the Week - 16:40 ? ICYMI - 18:06 ⚡ Lightning Round ⚡ Paid - 18:54 Organic - 34:11 Social - 53:58 ⚙️ Working hard, or Hardly Working - 1:00:11 ?️ Cool Tool - 1:02:13 ? Must Read Marketing Article of the Week - 1:03:09 ? Shootin&#39; The Heck - 1:05:03 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Stylin’ and Profilin’ - New Ric(h) Results Will Give You More Flair

Sam Altman is Back at OpenAI This week on Marketing O’Clock, OpenAI retAIns Sam Altman after a shakeup with the board of directors. Plus, Google Ads may be launching a new tool called “Solutions” and we might have a problem with them if they’re replacing scripts. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Open AI and Sam Altman - 5:44 Dario Zannoni made potentially a big Google Ads - 13:00 ? Take of the Week - 15:22 ? ICYMI - 20:31 ⚡ Lightning Round ⚡ Paid - 22:28 Organic - 39:30 Social - 53:32 ⚙️ Working hard, or Hardly Working - 57:21 ?️ Cool Tool - 59:31 ? Must Read Marketing Article of the Week - 1:01:09 ? Shootin&#39; The Heck - 1:02:57 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

OpenAI RetAIns Sam Altman After Board Shake UP

Notes in Google Search Results This week on Marketing O’Clock, if you Love Notes, you’ll love the latest Google Search test. Plus, where Google leads you can follow with a new “Follow” button in search. Plus, you were nAIeve to think there wouldn’t be more ads in Google’s Search Generative Experience. ------------------------------------------------------------------------- Intro - 00:00 ? Main News There are a surprising amount of changes coming to Google Search - 5:15 SGE UPDATE! - 13:23 ? Take of the Week - 15:28 ? ICYMI - 18:52 ⚡ Lightning Round ⚡  Paid - 24:49 Organic - 30:52 Social - 39:43 ⚙️ Working hard, or Hardly Working - 46:27 ?️ Cool Tool - 49:01 ? Must Read Marketing Article of the Week - 50:18 ? Shootin&#39; The Heck  - 52:17 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This is Not(e) A Drill. Google is Testing Notes on Search Results

This week on Marketing O’Clock, we’re in San Diego recording with a very special guest! First, let there be Grok! X announces it’s NSFW chatbot. Plus, Google wants you to shake your assets up with asset generation in Performance Max. And Google is making a big change that could make them a lot more AdCents. ----------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News X Announces Grok - 3:31 Ginny Marvin - Posted a Thread on X - 8:36 Google is rolling out a massive change to AdSense - 11:16 ? Take of the Week - 15:16 ? ICYMI - 16:27 ⚡ Lightning Round ⚡ Paid - 17:50 Organic - 35:46 Social - 46:14 ⚙️ Working hard, or Hardly Working - 52:03 ?️ Cool Tool - 53:18 ? Must Read Marketing Article of the Week - 54:07 ? Shootin&#39; The Heck - 56:40 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Here I am … Grok You Like A Hurricane

Search Themes for Performance Max in Google Ads On this week’s show, I scream, you scream, we all scream for search themes! Google Ads’ Pmax Beta has us feeling cautiously optimistic. Plus, you can’t DOJ the latest updates from Google Vs USA and we want Google Ads to keep their “pause” off our accounts! Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Search Themes are here! - 5:28 Google DOJ UPDATE - 9:53 ? Take of the Week - 17:08 ? ICYMI - 18:24 ⚡ Lightning Round ⚡ Paid - 19:10 Organic - 29:37 Social - 48:08 ⚙️ Working hard, or Hardly Working - 52:03 ?️ Cool Tool - 53:41 ? Must Read Marketing Article of the Week - 54:48 ? Shootin&#39; The Heck - 57:00 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

We Never Saw Them(e) Coming! Search Themes for Pmax are in Beta

Google’s Local Service Ads Update #google #googleads This week on Marketing O’Clock, Google’s LSA update pushes users to contact your competitors after conversion. Maybe she’s born with it, maybe it’s Google’s new AI beauty features. Plus, Google Ads’ new Skillshop Certification requirements are certified stupid. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News HigMAN’s take on Google’s LSA Ads - 7:35 Google Ads ridiculous new rules for skill shop certification test - 19:22 Google is expanding it’s AR beauty Ads - 29:39 ? Take of the Week - That MoFo is not real! - 32:33 ? ICYMI - Mike Ryan - 34:29 ⚡ Lightning Round ⚡ Paid - 36:29 Organic - 50:02 Social - 1:01:29 ⚙️ Working hard, or Hardly Working - 1:08:37 ?️ Cool Tool - 1:11:53 ? Must Read Marketing Article of the Week - 1:11:58 ? Shootin&#39; The Heck - 1:15:21 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Google Ads unveiLS A new money grab

Google Tests Discover on Desktop Homepage This week on Marketing O’Clock, Is Google going DiscOVER board? Find out what they’re Feeding to desktop users now. The latest updates from USA Vs. Google is causing “perception problems”. Plus, talk a’bot a money grab! X may start charging new users to cut back on bot traffic. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Google is Experimenting with Discover on it’s Desktop Homepage - 6:27 X formally known as Twitter is planning to charge new users a dollar ??? - 8:31 DOJ Update - 12:04 ? Take of the Week - Take off! - 24:53 ? ICYMI - Collin Slattery - 27:54 ⚡ Lightning Round ⚡ Paid - 29:43 Organic - 44:13 Social - 51:46 ⚙️ Working hard, or Hardly Working - 56:44 ?️ Cool Tool - 59:35 ? Must Read Marketing Article of the Week - 1:00:32 ? Shootin&#39; The Heck (Poke Holes in This) - 1:02:13 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Google Deskover | Google’s Latest Test Will Feed Your Computer’s Google Home Page

Google Ads Data Manager is Announced This week on Marketing O’Clock, it’s our 300th episode! We’re managing our expectations as Google Data Manager is announced. Plus, Google Ads supplies Demand Gen campaigns to all advertisers and the latest from USA vs. Google. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Simplifying the Management of Your First-Party Data - 5: 57 Demand Gen Campaigns are Out of Beta & Will Begin Rolling Out to All Advertisers - 9:20 Demand More From Social With AI-Powered Ads - 14:14 Google Changed Ad Auctions, Raising Prices 15%, Witness Says - 15:04 ? Take of the Week - Mark Williams-Cook - 36:39 ? ICYMI - Collin Slattery - 37:44 ⚡ Lightning Round ⚡ Paid - 39:01 Organic - 50:02 Social - 1:02:24 ⚙️ Working hard, or Hardly Working - 1:08:55 ?️ Cool Tool - 1:13:12 ? Must Read Marketing Article of the Week - 1:14:06 ? Shootin&#39; The Heck (Poke Holes in This) - 1:16:05 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Life of the (First) Party! Google Ads Data Manager is Announced

This week on Marketing O’Clock, we Reddit between the lines to give you the latest advertising news from Reddit. Plus, ChatGPT can now take you straight to the source with direct links and Google may be hiding some skeletons in the closet this spooky season. Shake the cushions MOC Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Reddit Unveils Ads Manager Updates for Improved Community Targeting - 4:38 Reddit Removing Ability to Opt Out of Ad Personalization Based on Your Platform Activity - 5:53 ChatGPT Can Now Browse the Internet to Provide Current and Authoritative Information - 8:51 Google Erects Cone of Silence Around Antitrust Case - 10:49 ? Take of the Week - David Herrmann - 13:17 ? ICYMI - Collin Slattery - 14:31 ⚡ Lightning Round ⚡ Paid - 16:05 Organic - 23:40 Social - 36:17 WTH - 42:44 ⚙️ Working hard, or Hardly Working - 47:31 ?️ Cool Tool - 49:28 ? Must Read Marketing Article of the Week - 50:31 ? Shootin&#39; The Heck (Travel Buddies) - 52:27 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Reddit’s New targeting Features Get an Upvote from Advertisers

Microsoft Advertising Announces New Ads in Bing Chat & More Generative AI Features This week on Marketing O’Clock, should we call it Microsoft Chatvertising? Microsoft announces new ads in Bing Chat and other AI features. Plus, more reactions to Google’s auction tinkering, Google results are making a cameo in TikTok search pages, and an ex-Googler is causing ConTRoversy, saying that clicks DO impact rankings. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Transforming Search and Advertising with Generative AI - 6:27 Google Says it Quietly Raised Ad Prices - 8:59 TikTok is Testing Google Results in its Search Pages - 17:35 Clicks Do Impact Rankings, TikTok-Google Search, Yelp Reviews Survey - 20:41 ? Take of the Week - Meme-Off - 23:07 ? ICYMI - Dennis Moons - 27:22 ⚡ Lightning Round ⚡ Paid - 28:53 Organic - 33:36 Social - 47:00 ⚙️ Working hard, or Hardly Working - 52:36 ?️ Cool Tool - 55:36 ? Must Read Marketing Article of the Week -56:27 ? Shootin&#39; The Heck (Two Kinds of People) - 58:38 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Microsoft Advertising gAIns New Generative AI Features

Google Executive Admits to Bid Increases To Hit Quarterly Goals #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets at advertisers&#39; expense. X may no longer be as free as a (former) bird. Is Google finally officially bidding manual bidding adieu? Plus, X marks the spot... for new Google Programmatic ad placements. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News - Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says - 5:23 Elon Musk Says X Will Charge Users ‘a Small Monthly Payment’ to Use its Service - 17:49 System Making Changes to Conversions in GA4 - 20:45 The Force of Smart Bidding - 24:23 X Turns to Google to Sell Programmatic Ads as it Struggles to Regain Ad Dollars -27:55 ? Take of the Week - Dennis Moons -29:17 ? ICYMI - Duane Brown - 30:57 ⚡ Lightning Round ⚡ Paid - 31:33 Organic - 35:25 Social - 48:37 WTH - 53:29 ⚙️ Working hard, or Hardly Working - 55:33 ?️ Cool Tool - 59:05 ? Must Read Marketing Article of the Week -59:51 ? Shootin&#39; The Heck (Spotify Artists Trivia) - 1:02:31 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals

Toking Shop: eCommerce is Finally Coming to TIkTok This week on Marketing O’Clock. POV: TikTok finally gets eCommerce features that brands have been waiting for. YouTube rolls out “simplified” ad controls that are simply misleading. Traditional ad spend is growing “under the influence”r ad spend. Plus, We have no “issues” with Merchant Center integrated reports in GSC. Join Marketing O&#39;Pick&#39;em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 ----------------------------------------------------------------------------- Intro - 00:00 ? Main News -  TikTok Shop Launches With In-Feed Video, Live Shopping, And Creator Benefits - 5:00 YouTube Simplified Ad Control - 10:22 Influencer Ad Spend is Now Growing Faster than Traditional Ad Investment - 14:26 Google Search Console Rolling Out New Merchant Center Integrated Reports -  18:25 ? Take of the Week - PPC Greg - 19:59 ? ICYMI - Simo Ahava  - 21:38 ⚡ Lightning Round ⚡  Paid - 22:39 Organic - 35:03 Social -  52:38  ⚙️ Working hard, or Hardly Working - 1:00:34 ?️ Cool Tool - 1:02:58 ? Must Read Marketing Article of the Week - 1:04:09 ? Shootin&#39; The Heck (Pumpkin Trivia) - 1:06:31 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Toking Shop: eCommerce is Finally Coming to TIkTok

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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Marketing O'Clock - Digital Marketing News

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