In 2003, Chelsea Shukov and Jamie Grobecker came together with a common goal: to develop a collection of fine stationery for a new generation. Sugar Paper would have the quality of the fine paper goods they saw on their mother’s desks, but with an aesthetic and feel that was made for the modern girl. Armed with an antique letterpress, they brought their vision to life in a stationery collection centered on quality, love and dedication to the craft.Nearly twenty years later, that quality, love and dedication are still seen in every Sugar Paper product they design and make in their Los Angeles studio.In this episode, Nada sits down with Chelsea and Jamie to discuss how they have navigated growing their retail brand into an Omnichannel business and lifestyle brand to include multiple retail locations, a wholesale division, a  licensing partnership with Target, and selling DtC.This is the second episode in our season focused on retail, but if you want the backstory on this dynamic duo, tune in to episode 88! They are generous, transparent and accessible, and a must-listen for all business partners. This episode is filled to the brim with retail model options that will help you consider how to structure and grow your own retail brand one crumb at a time--you gotta listen to understand that reference!You can follow Sugar Paper at @sugarpaperla on Instagram, Twitter and Facebook. You can check out their amazing products at sugarpaper.com. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

LIBERTY Sessions with Nada Jones | Celebrating women who do & inspiring women who can |

118. How the “Hansel and Gretel” Model Built an Omnichannel Retail Brand: Chelsea Shukov and Jamie Grobecker of Sugar Paper

Julie McClure is the CEO and Co-Founder of Hello.Me, a brand focused on helping women take back control of their hormones so that they can get back to looking and feeling their best. Hello.Me’s innovative, science-backed supplement products solve for the root cause of wellness & beauty challenges - hormonal balance. Julie’s own personal experiences became the springboard for her mission to help others and she prides herself on championing women in the entrepreneurial and femtech spaces.In this episode, Nada sits down with Julie to discuss why she founded Hello.Me. Coming from Wall Street, Julie realized her work schedule was exacerbating her declining health. In her journey for health, Julie became passionate about educating and empowering women to understand the role of balanced hormones in their overall health. Julie left the finance industry and eventually launched Hello.Me.Hello.Me is a direct-to-consumer company and since this season of LIBERTY for Her is all about retail, Nada and Julie deep dive into navigating a DtC model.Julie recognizes that the DtC model is in a good space right now, people aren’t afraid to search for a product they are looking for. She shares how DtC brands are able to really understand their customer and create new products based on the customer’s feedback.This episode is filled with some helpful insight if you are considering launching a retail brand or expanding into DtC. You can follow Julie and Hello.Me @hellome_co on Instagram, TikTok, Twitter and @hellomesquad on Facebook. To learn more about Hello.Me’s products go to hello.me.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

117. Getting to Know Your Customer Through Direct-to-Consumer Model: Julie McClure

In the sixth and final episode of this mini-series, Nada walks you through creating a business plan. This is not a 50-page document but instead a high-level plan of action—one that helps you to communicate, manage and guide your vision.Your business plan is both your blueprint and roadmap and will be a constant reference when building your team of advisors, employees and partners. It’s a tool to help you monitor and evaluate your progress. Every good business plan also includes an Executive Summary and Nada offers a step by step guide to building an effective one. She says, “Your executive summary encapsulates everything your business is about and expects to accomplish. It's a very useful and concise way to articulate your plan while leaving plenty of room for growth, improvement and flexibility.”By the end of this episode, you will have a well-thought-out business plan that you can use to turn your brilliant idea into a vision that others can see and support. Follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

116. Build a Business Plan that “Works”

In the fifth episode of this mini-series, Nada discusses all things paperwork—or as she calls it “framework”. Like constructing a building, the framework gives everything structure. Nada says, “without giving your venture the framework it needs you won’t have a proper foundation with which to build a thriving business upon.”Nada leads you through everything from selecting your business entity to creating budgets that track your finances. She breaks down the definition and purpose of Start Up and Operating budgets, P&L and Cash Flow statements and MORE. You’ve got nothing to fear and everything to gain from scaffolding your venture from the start. Properly defining your framework now will set you up for success (however you define that) later! Come back next week for the last episode in our mini-series, it’s going to be a finale! Follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

115. The Essential Guide on Business Paperwork

In the fourth episode of this mini-series, Nada guides you through developing a plan of action to achieve your business goals. She does this by focusing on the 5 P’s Plus: Product, Positioning, Pricing, Promotion, Placement, and the Plus is for Customer Service, something so many of us forget to create a strategy around. Nada defines each “P” and helps you to define each “P’s” as it relates to your specific business. As with each of these mini-series episodes, Nada offers plenty of questions for you to reflect on and synthesize into your PoA (plan of action). This episode helps you to see if and where cracks exist in your plan and acts as a tool for realignment whether you’re launching a new idea or revitalizing your existing business. Follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

114. Develop Your Plan of Action with the 5 P’s +

In the third episode of this mini-series, Nada focuses on identifying, understanding and building a relationship with your target market. Your research and findings will be used to develop your brand to build a longstanding relationship with your future customers.Nada guides you through a series of questions you should be asking to better understand your target market. And yes—there's homework! There are exercises and questions to answer so keep that notebook handy! You will walk away with more clarity on your customer’s likes and dislikes, needs and wants, tastes and preferences, and in turn, learn how to clearly articulate who you are and what you have to offer them. Follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

113. Who is your Target Market?

This season, we are producing a 6 episode mini-series with our Founder and Host, Nada Jones, to get you from idea to launch. And for those of you past the start-up phase, stay tuned, these mini-episodes are a great way to refresh, retool and rethink the way you currently run your business.In this second episode, Nada focuses on researching your industry and your competition before you say YES to launching. Doing your homework now is the key to walking into your future with eyes wide open. Nada walks you through the questions you should be asking when researching. How to niche down or differentiate your brand within your industry? What market opportunities exist? What mindset shifts have your potential consumer gone through? What do they need from your potential service or product? And if you are beyond launch mode, Jones highlights the many ways asking these questions will help you dig deeper to improve your customer experience to grow your business.Grab your notebook and a pen as Nada (along with Google) guides your research one important question at a time. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

112. Get to Know Your Industry and Your Competition with Nada Jones

Everything we do at LIBERTY is to inspire AND equip and after so many inspiring stories from founders, we thought it was time to equip those of you ready to launch or re-launch and get down to business.This season, we are producing a 6 episode mini-series with our Founder and Host, Nada Jones, to get you from idea to launch. And for those of you past the start-up phase, stay tuned, these mini-episodes are a great way to refresh, retool and rethink the way you currently run your business.In this first episode, Nada focuses on the process of ideation. It’s really easy to get stuck here. Whether you’re a perfectionist frozen by fear, a maven who thinks she needs to know absolutely everything before she starts or someone who may have given up too soon believing they don’t have what it takes.Nada says, “Ideation is more art than science, it gives me the freedom to roam around in my head and heart more freely. There’s time for strategy and planning later, for now just allow yourself to dream.”So get out a piece of paper and let’s roam together.

111. The Process of Ideation with Nada Jones

We've come to the end of our Female Founder Over 40 Season!In this episode, Nada shares a recap of each episode in our Female Founder Over 40 Season and highlights her favorite quotes from our guests.

110. Female Founder Over 40 Season Recap

April Uchitel is the Co-Founder of THE BOARD, a vetted network of value-driven consultants bringing C-level “dream team” expertise to brands. April most recently held CEO positions at ONDA Beauty and at Violet Grey. Before that, April was the Chief Brand Officer and founding team member at Spring where she led brand strategy and curation. Prior to Spring, she spent 25 years in the fashion industry. April is a self-proclaimed “accidental activist” and is a founding member of IAMAVOTER.In this episode, Nada sits down with April Uchitel to discuss how she Co-Founded The Board during, and as a result of the pandemic. April recognized the seismic shift that the pandemic created across many industries. Many talented individuals were leaving their jobs and businesses. She questioned what would happen if she could parlay these extremely talented freelancers into a project-based curated consultant team for young businesses that needed guidance from experienced leaders.The Board is shifting the top-down model to a community model.One of the reasons why The Board is now a sought-after agency is because of April’s depth of experience and foresight to counteract the growing ageism in the workplace by leaning into the expertise of industry leaders who are now at the top of their game. April herself has decades of experience as she has held multiple CEO positions, Chief Brand Officer, and 9 years as the EVP of Global Sales & Strategy at DVF. Partnering with young businesses, The Board is able to help them strategize, brand building, and avoid problems that they might not have the experience to foresee. April considers her “matchmaking” skills as her superpower. You can follow April @apriluchitel on Instagram. To learn more about The Board, follow them @_theboard on Instagram and check out their website here. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

109. The Future of Work is Community and Collaboration: April Uchitel

Susan Feldman is the founder of In The Groove, a new lifestyle destination for age-defying women. In The Groove is a community that celebrates and engages their audience as the evolving and relevant women they are. Founded with a sense of humor, community, and self-awareness, In The Groove is on a mission to free women from rules, age limits, and expectations.In this episode, Nada sits down with Susan Feldman to discuss her passion for helping women age confidently and stylishly, specifically women over 50. Susan’s mantra, “Stay young at heart,” is reflected in becoming the co-founder of One Kings Lane at 53 and launching again in her 60s with In The Groove. She shares the differences between starting these two businesses and the lessons she learned along the way. Susan points out that our outlook on entrepreneurship shouldn’t focus on reinventing ourselves, but instead on a new iteration of who we already are. “Keep it simple and stay focused,” says Susan, “your idea, your business doesn’t need to be complicated!” Wiser words were never spoken!You can learn more about Susan and In The Groove by visiting In The Groove’s website. You can follow @getinthegroove1 on Instagram and Facebook. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

108. Identifying The Next Iteration of You: Susan Feldman

Shari Boyer founded Plant Society with the mission of educating and providing access to natural remedies for optimal wellness. She was motivated to action by seeing the influence of pharmaceutical companies on our health care system, as well as the poor food available through most mainstream food companies. In this episode, Nada sits down with Shari Boyer to discuss her passion and her company, Plant Society. With the legalization of Cannabis in California, Shari entered the wild wild west by launching her website of curated products and in-depth content about Cannabis and CBD. After extensive research, partnering with an RN who is a medical cannabis advocate and developing an 8-point testing standard, her passion for CBD as a way to heal, became a thriving business. Shari shares how you don’t always have to develop your own products, you can curate and amplify the best ones already available and become a trusted resource for customers.Since Plant Society wasn’t Shari’s first entry into entrepreneurship, she learned that the most important thing she needed to launch was a one-page business plan and a five-year vision. Due to the legal issues around advertising cannabis, Shari turned her focus to engaging with various communities to spread the word about her offering. As a founder, she implores us to “stay flexible and listen”— just a few gems you’ll gather from this conversationYou can learn more about Shari and Plant Society by visiting Plant Society’s website here. You can follow Plant Society @plantsociety1 on Instagram.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures

107. How a Passion for Natural Healing Ignited a Platform to Educate and Curate: Shari Boyer

Nan Simonsen is a certified Integrative Nutrition Health Coach and author of Aging Powerfully: Accept Your Past and Take Control of Your Future. In this episode, Nada sits down with Nan to discuss her many reinventions and the success she has found, and the lessons she has learned along the way. Nan has had many amazing careers simply by choosing to walk through doors that opened to her.  As a young mother she was determined to have a career and quickly found her talents for sales and managing people made her a perfect fit for becoming a Tupperware representative. Those humble beginnings landed her at the top of the Tupperware franchise as a leading distributor for over 20 years. Even her husband left his job as an engineer to help run their now multi-million dollar company.  After selling their Tupperware business she decided to become a master gardener and created a botanical garden at her home. Her property was featured in many gardening magazines and part of garden tours. Through word of mouth, her budding landscape design  business was born and flourished.15 years later she retired from her second business and began to study and learn about nutrition. After coming to terms with a lifelong eating disorder and diving into classes, she decided to apply what she was learning and teach others. At 70 years old, Nan is tackling her third career, this time as a health coach and author. Her work is geared towards teaching people how to age P.O.W.E.R.F.U.L.L.Y. Tune in to learn how this acronym can radically change how you live and age. You can learn more about Nan’s services on her website here. You can follow her @agingpowerfullywithnan on Instagram, Facebook and Youtube.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

106. Stepping Through Doors At Any Age: Nan Simonsen

Alli Webb is the Co-Founder of Drybar and Squeeze and an N.Y. Times Bestselling Author. After spending 15 years as a professional hairstylist, Webb left the hair industry in 2005 to start a family. Alli was a stay-at-home mom for 5 years before deciding it was time to pursue the creative side of hairstyling at a new mom-pace. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation. 10 years later and over 150+ locations across the U.S., Webb’s Drybar has exploded into a nationally recognized and highly sought-after brand.In this episode, Nada sits down with Alli to discuss her recently launched jewelry company Becket + Quill. This is her first experience with a direct-to-consumer business and first venture without her Drybar team involved. At the age of 46, she advises it is never too late to start a business and if there is something you don’t feel confident doing, find people that have the skills to do it. She talks about her motivation to start a podcast and her belief that every business has different measures of success and fulfillment. In this conversation,  Alli is patently honest about her own struggles and strengths and the importance of being vulnerable. You can learn more about Alli by following @alliwebb, @becketandquill, @raisingthebarpod, @thedrybar, @squeeze on Instagram. You can see Becket + Quill’s jewelry here. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

105. If You Don’t Know How to Do It, Find Somebody Who Does: Alli Webb

Erica Reitman is teaching online coaches to break the rules in order to break through the noise and find their voice and their people. She is helping them reinvent their businesses, make money and change their corner of the world. In her past life, she was a successful interior designer, and her home has now appeared in two best-selling design books. She’s written for HGTV, Elle Decor, House Beautiful and the Huffington Post. She is now on a mission to help 1,000 women build online coaching businesses that Erica promises will “turn heads, keep people talking and make all the basic bitches jealous.”In this episode, Nada sits down with Erica Reitman to discuss how she became a coach to coaches. How meta can you get? She shares her career journey from Marketing to Interior Design to her current role. Erica, an Instagram wizard, offers tips and insights that are sure to make your Instagram page thrive. Spoiler alert, she encourages you to be fully authentic and says the key is experimenting with social media. Erica talks about how age and experience have taught her to get over her need to people-please and the doors that have opened as a result. These are the same doors she believes can open for us all when we commit to being ourselves. You can learn more about Erica and her coaching services here. You can follow Erica @ericareitman on Instagram.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

104. Break the Rules and Break Through: Erica Reitman

LIBERTY Sessions is a podcast built on the premise that every woman has a unique gift to share with the world. We celebrate and support the entrepreneurs that are making their mark. We inspire and equip women who want to begin their own entrepreneurial journey. Our mission is to give women the space to reflect, actualize and be intentional about the way they live their lives. We believe that true liberation is found in this pursuit.

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LIBERTY Sessions with Nada Jones | Celebrating women who do ...

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