What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer - your audience.  My guest Sonja is the co-author of 'The Valuable Content Marketing' and her mantra is 'Help, don’t sell. Show, don’t tell. Talk don’t yell'. She is warm and real and shares her knowledge generously  - listen up.

Make it Real

#98: Make Your Content Valuable. With Sonja Nisson

The power of storytelling - yes - but is your identity woven from the stories told through the ages? Listen to Heather Smith of Story File and be inspired by the idea of having a chat over coffee with someone 100 years from now

#97: Your Story Matters. With Heather Smith

What holds you back from being you on social media? How do you express opinion without offending? How do you deal with the naysayers? Stella Da Silva and Trisha Lewis have walked the walk - and share the inside story.

#97:Inspire by Being Real. With Stella Da Silva

How to sell without feeling like a pushy sales person? Scotsman Craig Allen gives the simple answer - with a warm hug of storytelling skill and zero 'sales speak'. Receive the wisdom Inspired by his martial arts career and 40 years experience in sales and leadership. Yes, there is laughter.

#95: Selling without Selling. With Craig Allan.

If you think existentialism and philosophy have no place in the business world - think again. Victoria Doxat blends them skillfully. This episode explores identity, social pressure, self-determination and purpose. Sink into a fascinating conversation.

#94: Sort your Self-Determination. With Victoria Doxat

The more you understand the mind-body connection the better. All transitions can be tricky - and none more so than the chemical ones in our body. Move through and forward without self-sabotage. Lesley Waldron is all about empowering women through knowledge.

#93: Understand the Perimenopause. With Lesley Waldron.

How to be more focussed in a distracting world? Your work-life balance, sense of well-being and productivity will all benefit from breaking default habits and building your focus muscles. Award winning international leadership and performance coach, Katie Stoddart talks about different kinds of focus, dopamine hits and practical small-step actions to take.

#92: How can you be more focussed? With Katie Stoddart

Thinking about creating an online course? Listen to this chat with hype-free course creator mentor Glen Long, and do your online course for the right reasons. Your course needs your voice - get it right and it is how people get to know, like and trust you. Is this the ideal marketing tool for marketing-phobes?

#91:Don't create an online course without this

Do you need to spend hours defining your ideal client avatar and do you even need a niche? If you are frustrated with client avatar templates and want an approach that feels aligned with you rather than than a business template - you will be inspired by this fresh perspective on niche marketing from brand storyteller Stefano Capacchione.

90-Stefano-Capacchione-What should be my niche?

Di Jones has cracked the power of storytelling on LinkedIn with her still and moving images. She is a photographer and  LinkedIn mentor. Listen to her business owner story - full of learning and inner critic bashing positivity.

89 - Di Jones - Images and the power of storytelling

Best selling author of 'The 20% Rule', Catherine Gladwyn has down-to-earth and empowering perspectives on 'niches' and 'charging' and 'boundaries'! She has overcome health challenges by making her business work for her and helping others to do so too. You will listen, learn and probably laugh during this 'full of tips' episode. 

88 Catherine Gladwyn - Clarity on what you offer for how much

Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.

Ep 87 Susannah Brade-Waring - Understanding your motivation

Passionate PA Kate Chastey leads with her heart - and in this episode that come over loud and clear. You will hear how she simply didn't feel employable - and finally followed her heart and instinct to go freelance. You will be reminded of the key ingredient of security and flourishing - trusting in who you are.  An insight into what a very human kind of franchise feels like too,

Ep 86 Kate Chastey - Trust who you are

How to write using a process that leads to your reader being engaged. From a blog or profile to a book - learn from freelance copy and content writer - and teacher -  Ben Masters.  At least two simple but powerful processes shared by Ben - and a load of motivating insights on written content creation.

85 Ben Masters - How to make your writing work

Gill Donnell MBE is passionate about women believing in themselves and not playing small. After a 30 year career with the police - very male dominated when she started off - Gill dedicated herself to championing successful women in business. Success meaning different things to us all of course. As Gill says, success is a state of mind. You don't need to be aggressive to be assertive. An episode full of real gritty story and an empowering message delivered in a down to earth way.

84 Gill Donnell MBE - Women - Believe in yourselves!

This is for small business owners who like to come across as real people when they communicate online and offline! Insights and tactics from very real and very experienced people who can help you avoid the hype and be true to you as you grow your business. Avoid losing your voice, inadvertently breaking trust or even running away! Communication Impact Coach and Actor Trisha Lewis brings you cracking interviews, resources and show notes.

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Make it Real

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