Andrew Peek, Jackie Lipinski, and Becca discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss reviewing the value of a lead by taking a step back and analyzing it with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. The post Ep 171: The $3.18 Tomato appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing: New Home Builder Marketing Insights

Ep 171: The $3.18 Tomato

Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! The post Ep 170: Perpetual Learning For Professional Development appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 170: Perpetual Learning For Professional Development

The team discusses if it's better to be a marketing pioneer or if it’s better to be a fast follower. The post Ep 169: Should You Be A Pioneer Or A Fast Follower? appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 169: Should You Be A Pioneer Or A Fast Follower?

Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution in 2021 helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable! The post Ep 168: The Future Of Attribution appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 168: The Future Of Attribution

Kevin Oakley is joined by Lisa Parrish, Chief Creative Chick at Team PMP - Peter Mayer Productions, who has been producing homebuilding industry awards shows on a national level for over 35 years. They discuss why every sized builder has either a person, a place, or a space worth being recognized and how to submit and enter to win The Nationals awards. The post Ep 167: The Nationals with Lisa Parrish appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 167: The Nationals with Lisa Parrish

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing. The post Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing?

Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home projects and work projects, why you shouldn’t edit your URL structure, and social media ads around recruiting. The post Ep 165: How To Do The Most With What We Have appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 165: How To Do The Most With What We Have

Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again.  The post Ep 164: Online Sales Professionals vs. Amateurs appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 164: Online Sales Professionals vs. Amateurs

We're back from the 2021 Online Sales & Marketing Summit in Dallas, TX! The team shares their favorite Summit moments, they discuss the creative home design move by Pulte Group, what Instagram ditching the “swipe up” feature in stories means, and why the google lead generating ads might not be worth your time. The post Ep 163: 2021 Online Sales & Marketing Summit Highlights appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 163: 2021 Online Sales & Marketing Summit Highlights

Kevin Oakley, Andrew Peek, and Jen Barkan discuss what to say when you have nothing to say to people who have been on your waitlists for a long time. Plus Kevin has had it with management who can no longer fake it until they make it. The post Ep 162: You Can’t Fake It Until You Make It Anymore appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 162: You Can’t Fake It Until You Make It Anymore

Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss the concept of “buy once, cry once” when selecting appropriate content creation tech items. They also well as they talk about why done is better than perfect and they give advice on how to get the most out of connecting with other marketing, online sales, and home building leaders when attending the Summit. The post Ep 161: Buy Once, Cry Once appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 161: Buy Once, Cry Once

The team discusses why spoken objections are better than unspoken objections. Plus when the times get tough in the home building industry will people jump ship? The post Ep 160: Do You Have The Grit, Or Will You Quit? appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 160: Do You Have The Grit, Or Will You Quit?

Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 159: Rethinking Short-Form Videos

Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. The post Ep 158: Influencer Marketing Conversations with Anya Chrisanthon appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 158: Influencer Marketing Conversations with Anya Chrisanthon

Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. The post Ep 157: Time To Hit The Advertising Reset Button appeared first on Online Sales and Marketing for Home Builders - DYC.

Ep 157: Time To Hit The Advertising Reset Button

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you! No fluff – just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

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Market Proof Marketing: New Home Builder Marketing Insights

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