Focus Discussion of the Week: It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social!

Building Perspective

Marketing Tips for Fall Selling Season

Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. Plus, a few special announcements and “all the things.”   Matt mentions the iOS15 updates, which you can review here. Matt uses a Mark McGwire and Sammy Sosa metaphor as it pertains to 2020 data, if you’d like a trip down memory lane you can read about their 1998 season here. 

FB Conundrum - Spreading out Your Marketing Dollars

We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    To read more about Group Two’s thoughts on Q2 digital marketing trends, read the blog! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Q2 Digital Trends

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Fueling Growth with Technology

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works.    Listen out for Chelsey’s “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group!   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

The OSC's Role in Social Media

What is user generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!   To see user generated content in action, follow Wayne Homes on Facebook and Instagram.  Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

User Generated Content

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.   Resources mentioned in this episode:   SheBuiltBook.com Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

The House That SHE Built

Focus Discussion of the Week:   What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.   Mentioned in this episode:   Parade of Homes: The Best of Homes by Dickerson Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Parade of Homes Pivot with Jon Melchi

Focus Discussion of the Week:   iOS 14 Update, TikTok, and user-generated content  - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers.    Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en   Don't forget to follow Group Two on TikTok: https://www.tiktok.com/@grouptwoadvertising?lang=en   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

What's #Trending on Social Media

Focus Discussion of the Week:   What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed.  Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:   When it's time for a rebrand or a brand refresh How to develop sub-brands within your portfolio How to incorporate your brand into your content and social media strategies   Article Featured:   Why Home Builder Marketing Still Matters (And Always Will) Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

What Makes Up Your Brand?

Focus Discussion of the Week:   35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Building Trust with Ashley Durham

Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.     Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Consumer Housing Trends Report with Zillow

Focus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.    Articles From Today’s Episode: ‘When is the housing market going to crash?’ is a red-hot search on Google – here’s why Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

This Market Sucks

Focus Discussion of the Week:   TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Q1 Digital Trends

Focus Discussion of the Week:   More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?    In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest,  Director of g2 Online Sales Coaching, Alexis Udine. If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Online Builder Shop Results

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

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