I’m Christina Frei, and I’m a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a marketing field study with 3 seasoned financial advisors . We’re going to peal back the curtain and look at what’s been working for them in their marketing? Where are their clients coming from?  What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn’t it time to take a step back and look at what’s actually working?  Let’s meet our panel.Discover your marketing archetype.Panelists: Shawn CookMatthew SchroederCatherine Valega

Marketing for Humans

What's Actually Working: 3 Financial Advisors Share their Marketing Secrets

I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what’s working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let’s hear from our panel. Discover your marketing archetype.Panelists: Elaine BlaisKim DawsonSusan Trotter

What's Actually Working: 3 Coaches Share their Marketing Secrets

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fashioned field study, and check in on what’s working. So sit back and be inspired for your own marketing. Tell a better brand story: Discover your marketing archetype.Panelists:Becky Suciu, Furniture Re-finisherMary McRae, J. Hilburn AssociatesLolli Leeson, Juice+, Tower Garden, and Health Coach

What's Actually Working: 3 Product-Based Professionals Share their Marketing Secrets

Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares  what’s actually working, which is the opposite needing to do 10 strategies and hoping for the best.  Not sustainable.   So let’s stop and check in with some experts. I personally would LOVE to have have cracked all the cool new marketing apps, but I’ve built my business on studying what works.  Let’s hear from these transformational professionals and understand what’s working for them so that you can make better choices with your own marketing. Discover your marketing archetype.Panelists:Lisa DahlHeather MaguireLauren d&apos;Agostino

What's Actually Working: 3 Wellness Professionals Share their Marketing Secrets

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do.  It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients.  But it’s not sustainable to do it all,  so we’re going to stop for a second, and check in on what’s working, in particular for these experts.  I too can get enamored by marketing ideas and take a bunch of  programs to solve this, but I’ve built my business on studying what works.  Let’s hear from these real estate professionals and understand what’s working for them so that you can make better choices with your own marketing. Discover your marketing archetype. Panelists: Maura AllardChristine McCarronCarey Gatto

What's Actually Working: 3 Real Estate Agents Share their Marketing Secrets

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is an Adventure Guide, where sees what&apos;s possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her. Meet with ChristinaBrooke Adams Law 

Marketing Hotseat with a Book Coach: Meet Brooke Adams Law, Adventure Guide

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas. Dog Coach LLC Meet with Christina

Marketing Hotseat with a Dog Trainer: Meet Sarah Prescott, Celebrator

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor.Meet with ChristinaStephanie Audette Connor 

Marketing Hotseat with a Graphic Designer: Meet Stephanie Audette Connor, Nurturer

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide. Meet with ChristinaWorks by JD

Marketing Hotseat with a General Contractor: Meet Jesse DeBenedictus, Adventure Guide

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s.  Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction.So there you go: marketing ideas for a Nurturer. Meet with ChristinaKaren Delano 

Marketing Hotseat with a Parenting Coach: Meet Karen Delano, Nurturer + Door Opener

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business.  Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher. Meet with ChristinaAmy BucherJenn Wentworth

Marketing Hotseat with a Portrait Photographer: Meet Amy Bucher, Celebrator

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.Meet with ChristinaFrancie King

Marketing Hotseat with a Personal Biographer: Meet Francie King, Steady Presence

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we will be hearing from Lisa Ann Schraffa Santin, a personal stylist based in the North Shore of Boston. Lisa is a Door Opener, which means she loves opening up doors of perception for people, and she has a background with Eileen Fisher. She cares deeply about sustainability, which I love because I just figured out how to buy used clothing online on Thredup.  Working with Lisa means you will feel great every day by owning a sustainable, empowering wardrobe that works for your lifestyle.   Let’s welcome Lisa! Meet with ChristinaLisa Ann Schraffa SantinJenn Wentworth

Marketing Hotseat with a Personal Stylist: Meet Lisa Ann Schraffa Santin, Door Opener

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here. Today I am featuring 4 Celebrators.  This is the Innate Marketing Genius type that brings the flair, whether through humor, fun, or beauty.  Your deepest why is wanting others to live the good life.  Here are 4 business owners who address what works for them in their marketing and what they&apos;ve learned along the way. Everyone on this panel is a great marketer, so  I can&apos;t wait for you to hear their ideas and insights.  Enjoy the panel!Sarah Prescott, Dog Coach LLCMichael Dolce, Web DesignerKeri  Califano, Real Estate Agent, William RaveisBecky Suciu, Furniture Restorer

Celebrator Panel: How Celebrator Business Owners Get Great Clients

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here. Today I am featuring 4 Steady Presences.  This is the Innate Marketing Genius type that operates as the calm in the storm.  Your deepest why is assuring people they have what they need to move forward, and you do that by offering deep expertise, deep resources, and even a deep network of people. Often Steady Presences don&apos;t  want to stand out, so the question is always how to distinguish yourself.  This panel consists of 4 business owners who address what works for them in their marketing and what they&apos;ve learned along the way. Everyone on this panel is a great marketer, so  I can&apos;t wait for you to hear their ideas and insights.  Enjoy the panel!---Kate Hollis, Copywriter - Sales CopyJeff Rolke, Goldcoast Mortgage ServicesMaureen Pomeroy, Pomeroy Law PC. Business AttorneyMike Stare, Doctor of Physical Therapy, Personal Trainer, Certified Board Nutritionist, Spectrum Fitness

Steady Presence Panel: How Steady Presences Get Great Clients

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

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