It's that time of year again, the time when everyone starts mapping out their year. It's a time of new resolutions, new goals, and new visions. But in your business, did you actually look at in depth at your financial statements before making those goals? This episode is all about using your financials to guide your goal setting process. This essential skill of using this powerful tool is the single most important thing you can do to be successful in the new year and beyond.

Marketing Management & Money

New Years Financial Goals

It's the most wonderful time of the year. It's the holidays, the kids are out of school, family is in town, and it's time to reconcile your business financial statements. This year, you owe it to yourself to actually use your financial statements to make smart choices in your business. This deep dive takes you through some of the most critical aspect of financials that you need to be reviewing this year.

End of Year Financials

Welcome to our guest Devin Miller, IP and small business attorney and host of the Inventive Journey podcast. In our interview we discuss common concerns of start-ups and small businesses when it comes to legal. Devin provides some great starting points for all entrepreneurs needing to make sure they've covered themselves legally. He also shares some great insight in his podcast. Links from the show are listed below. If you ever need anything or want to talk about patents or trademarks, feel free to grab Devin's time at the following link: https://milleripl.com/blogs/milleriplaw/meet-with-devin-miller   If you'd like to share your entrepreneurial journey, you can apply to be a guest on the Inventive Journey podcast https://milleripl.com/blogs/inventive-journey/apply-to-become-a-guest-on-the-inventive-journey-podcast  

Interview with Devin Miller

Have you ever set up a booth for your company at a trade show? Do you take your team to conferences to learn about best practices? Whether you do or you don't, this episode will walk you through the do's and don'ts  of trade shows and conferences.

Trade Shows and Conferences

Every company has a product, whether it is a physical object or a service, but few companies actually manage their products to ensure alignment with strategic company goals and real customer needs. People buy our products because it fulfills one or more of those real needs. Aligning with those needs while remaining true to who you are helps build customer devotion and innovation. It also helps to prioritize your efforts and limited resources to innovate where it really matters. Brent Willson is the Senior Product Manager for Crozier Fine Arts, which is Iron Mountain's art logistics and services company, where he is organizing product management to help this growing company maintain its client focus and find new and better ways to help them "Do more for their art." With years of program and project management, Brent has found his passion for solving customer needs in product management.

Brent Wilson – Senior Product Manager for Crozier Fine Arts

We all have a tendency to think we're great leaders, but we also know so many people who aren't. Should we be looking in the mirror more often and evaluating our own leadership? Of course we should, and this episode is all about understanding our own personal leadership skills. Not only do we discuss leadership from a business perspective, but also how it impacts our personal lives too.

Leadership Skills

Welcome to part 2 of this two part series on exactly how we create a marketing strategy. If you're looking for the exact process we follow, well this is it. In part 1 we looked internally. In part 2 it's all about external growth opportunities. This is the perfect series on how to actually grow your business using successful marketing techniques.

Creating a Marketing Strategy – part 2

Randy is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments. Randy has worked in the WPP and Omnicom agency networks, Conde Nast Publications, Allied Domecq and E&J Gallo. He also spent several years in the digital start up world in during the height of the dotcom boom. Most recently, Randy has worked in the boutique agency world, owning and operating two firms, including The Visual Brand, founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. You can reach him at randy@thevisualbrand.com or go to their website thevisualbrand.com

Interview with Randy Herbertson

We get asked a lot how to create a marketing strategy. Well here it is. In this 2 part episode we've created our process of creating a marketing strategy. We put as much in it as we could, laying out the steps you can take for your own marketing strategy. Hint, part 1 is all about cleaning up bad marketing mistakes and looking internally.

Creating a Marketing Strategy part 1

This is the second in our series on limiting beliefs.

Eliminating Limiting Beliefs – Part 2

Fabiaan graduated in Banking, Stock Markets and Finance, and has a Master’s degree in Commercial and Financial Sciences as well as an MBA. He wore many hats from 2006-2016 from the insurance sector,industrial sector, human resources, organizational development, HR director, investment manager, etc. In 2017 he co-founded Valpeo, a start-up that focuses on developing leaders of tomorrow. They help to create a sense of belonging and a context in which people and organizations are enabled to unfold their authenticity and full potential. They help to create value and stay relevant. LINKS valpeo.comlinkedin.com/in/fabiaan-van-vrekhem-8284161facebook.com/valpeo

Interview with Fabiaan, CEO of Valpeo

We all suffer from limiting beliefs, ideas that stop us or hold us back. But how do we identify our own limiting beliefs and overcome them? In this episode we cover some of the common pitfalls that cause and augment our limiting beliefs and what to do about it.

Eliminating Limiting Beliefs – Part 1

Do you realize how much influence you have as a small business owner? Your political influence is important and you have an obligation to stay informed and stay active in your local policies. In this quick update we discuss the current debate over vaccinations and how you can use your political influence wisely on these key issues.

Political Influence

In this episode, we tackle the tough issue of Market Research using GIS Data. If you're like most entrepreneurs this is something you're not familiar with and worse, your not using. GIS Data is the process of using geographical and demographic data to make better decisions. And as promised, below are links to the resources mentioned in the show. Economic Gardening Edward Lowe Foundation ESRI Data Axle QGIS UDig  

Doing Market Research the Right Way

Do you waste time in your business? Of course you do. We all do. But what are doing to stop wasting time? That's the real question. In this episode we dive into some of the obvious and not so obvious time wasters in entrepreneurship. We'll take you through areas of your business where you can make small improvements that add up to a lot of time working on what matters most.

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Marketing Management & Money

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