If you're uncomfortable with sales because it feels pushy and "salesy", and would love a more authentic approach to sales, then you're going to love this episode. My guest today is Michelle Hartzman, and Michelle is a true believer that sales do not have to be slimy, icky, or uncomfortable. What you'll hear in our conversation today is some actionable tips on how to master authentic sales WITHOUT selling, and how to sell out your products and services, whether that looks like an online course, a digital product, or a service-based offer. Michelle also has lots of wisdom to share and some tangible tips on how to show up as your authentic self and build your tribe of engaged clients. Some of the things you'll hear us discuss… How to let go and start to show up and grow your business authentically How to master selling with ease The mindset shift necessary to master sales every single day? How to stop feeling uncomfortable while selling ...and lots more! Complete show notes: https://drkimfoster.com/089

Marketing & Mindset For Wellness Coaches

089: How To Sell With Authenticity As A Health Coach w/ Michelle Hartzman

If you would love to create a group coaching program but you're wondering how long you should make your program, then this episode is for you. A group coaching program can be a powerful vehicle for impacting more people and scaling your business — but what's the right length? Should it be one month? Three months? Six? Is there a perfect length of time? Well, as it turns out, there probably IS a perfect length of time… for YOUR program. My guest on this episode is Annie Shuessler, a business coach and the host of the Rebel Therapist Podcast. Annie helps therapists, healers and coaches make an impact beyond a traditional private practice...and in this conversation, we talk about how she improved participation and launch rates in her own group program not by tweaking the content or changing the offer but by experimenting with the length of the program. If you've tried running a group and you've struggled to see your participants get the full value out of the program, then you're going to want to listen to our conversation. Here are some of the things we discuss: How Annie figured out that 5 weeks was the sweet spot for her group program What happened when she tested the extremes of a 2-day and 6-month format How to optimize your own group program so improve the quality of the program, boost testimonials, and enroll more people How to treat your own program structures like Goldilocks What other experiments you can lead with your group program structure to optimize the experience How to not let perfectionism block your progress as an entrepreneur ...and lots more! Complete show notes: https://drkimfoster.com/088

088: How Long Should Your Group Coaching Program Be? w/ Annie Schuessle

If you're feeling overwhelmed in your business right now because you've been doing everything all by yourself, and you can feel yourself starting to head towards burnout, then this episode is for you. My guest today is Jennie Lyon, a 20-year digital marketing expert, award-winning writer, and the founder of Jennie Lyon Digital Marketing and Virtual Assistant Services. In this episode, we talk about how to outsource and get help with your online marketing. Here are some of the things we cover: where to start with your online marketing, even if your business is brand new what marketing activities you should be doing on a regular basis which of those tasks/projects should be handed off to a virtual team? when a small business owner should consider hiring a digital marketing team what type of budget a small business owner needs to start outsourcing ...and lots more! Complete show notes: https://drkimfoster.com/087

087: How To Get Help With Marketing Your Health Coaching Business w/ Jennie Lyon

Are you looking to elevate your online coaching business, and create a "wow" experience for your clients? You might have considered using Kajabi as a tool to help you do that, but you're wondering if this platform is right for you. If that's you, this episode is for you. In this episode, I'm chatting with Elizabeth Averyanova, who is a website designer, brand strategist, and owner of branding & design agency "Studio Classica." Elizabeth also happens to be an expert on Kajabi, helping many of her clients get set up on the platform. In our conversation, we discuss: How Kajabi helps to streamline your business and your brand Whether you should use Kajabi if you don't have a course yet How Kajabi helps you elevate your client's experience of working with you How to get started using Kajabi ...and lots more! Complete show notes: https://drkimfoster.com/086

086: How To Wow Your Health Coaching Clients w/ Elizabeth Averyanova

Are you wondering if now is a good time to start a health and wellness coaching business? If this is something you'd love to do, but you're not sure it's a good idea right now because you've got a busy life and you're concerned you're not really ready… this episode is for you. If you're wondering whether the timing is right to launch a new business, then this episode will help you figure out if now is the time. Here are some of the things you'll learn... The key questions that will help you decide whether now is the right time What to do about your current commitments and demands on your time The most important skill to cultivate as you're building your business (and why it's a marker of success) How to know if you're truly ready to start a new business What to do if you don't feel 100% certain about this new direction ...and lots more! Complete show notes: https://drkimfoster.com/085

085: When Is The Right Time To Start A Health Coaching Business?

Publicity is such a powerful marketing tactic for your coaching business. Publicity has the potential to get you a lot of attention, very quickly. It can grow your business like crazy and introduce you and your work to a ton of your ideal clients, all in one go. In this episode, I sit down to chat with Beth Nydick, a former TV producer, and New Jersey-based publicity and business strategist expert. Beth helps entrepreneurs to go from "Undiscovered to Unforgettable", and with a roster of celebrity and rising entrepreneur clients, she knows what it means to truly be ready for the spotlight. Here are some of the topics Beth and I talk about in this episode... How to take your brand from undiscovered to unforgettable (Beth's insider tips) How to make sure your social media is ready to make a first impression What it means to be a thought leader The benefits of being featured in the media ...and lots more! Complete show notes: https://drkimfoster.com/084

084: Media Interviews & Publicity For Health Coaches w/ Beth Nydick

Are you an introvert? If you are, and you're busy building an online business as a health & wellness coach, you have probably worried about how you're going to market your business. You might be concerned that this is going to be an obstacle for you, and that it's going to be difficult for you to promote yourself and your services. So if this sounds familiar, you are definitely not alone, and this episode is for you. My guest today is Chen Yen, who is a sought-after national speaker. She is an expert at helping introverted visionary holistic practitioners attract a steady flow of clients and grow fulfilling 6 and 7-figure practices faster, without having to do it the exhausting extroverted way. If you identify as an introvert, and you'd love to hear some marketing secrets from someone who specializes in this particular area, then you're definitely going to want to listen in. Here are some of the topics we talk about... marketing strategies that work really well for introverts how to avoid burning yourself out by trying to market the "exhausting extrovert way" how to get a consistent flow of clients by speaking virtually where to get booked for speaking opportunities right now how to get seen in the marketplace (when you're not super keen on being seen in the first place) marketing strategies that feel easy (instead of a struggle) ...and lots more! Complete show notes: https://drkimfoster.com/083

083: Marketing Tips For Introverted Health Coaches w/ Chen Yen

Thinking of becoming a health and wellness coach but wondering "What are health coaches? And what do they do?" In this episode, I share what a health and wellness coach is, and how this differs from other professions in the health and wellness industry. I also share what a wellness coach does so you can decide if this is the best career for you. My goal is to clear up some of the confusion, and also address some of the common misconceptions about what a health coach is… and what a health coach isn't. Here are some of the topics I cover: what health and wellness coaches do better than any other healthcare practitioner… and why that is the differences between health coaches and doctors or therapists (or any other healthcare professional) what a coach's role and scope of practice is (and where that scope ends) my explanation of why you don't need to worry about "knowing enough" when you train to become a health & wellness coach the enormous gap that exists in the health & wellness industry… and why coaches are perfectly positioned to fill that gap exactly why we desperately need more health & wellness coaches in the world If you've been confused about any of these issues, then you definitely want to tune in to this episode — and make sure you listen all the way to the end, because I'm also going to be sharing the details with you about how you can get started on this career journey for yourself if you're interested! Complete show notes: https://drkimfoster.com/082

082: What Does A Health And Wellness Coach Do?

Have you thought about creating a membership site? For many coaches and entrepreneurs, it's the holy grail. Recurrent income every month is definitely what many people aspire to achieve. And for good reason! But it's not so simple to create a membership.There are a lot of ways it can go wrong. My guest today has seen countless coaches launch membership sites to escape the grind of 1:1 work, only to end up accidentally driving clients away, and so she has a lot of wisdom to share about how to design your membership site the right way. Jennifer Dopazo is a graphic designer specializing in Brand Identity and Interaction Design and she's the founder of a multimedia design studio and a 3-time American Graphic Design Award winner. She's worked with some incredibly impressive companies, like The New York Times, Pepsi, Nickelodeon, along with authors and thought leaders like Danielle LaPorte. In this episode, we talk about how to design a membership site for your health coaching business. Jennifer shares how to avoid the common mistakes coaches make when designing their membership sites and she gives us her best tips for setting up a site that draws in your ideal client! Complete show notes: https://drkimfoster.com/081

081: How To Design A Membership Site For Your Health Coaching Business w/ Jennifer Dopazo

Selling is one of the main friction points for so many coaches. I hear from women in my community all the time how uncomfortable they feel with sales, and how they struggle on their discovery calls. And if that’s you, too, then this episode is for you. Today’s guest is Hailey Rowe, a Marketing and Sales Coach & Strategist for Online Coaches, Consultants, & B2B service providers who want to gain more clients online consistently, grow their business to full-time, and rock their sales without self-doubt.  In this episode, we talk about so many juicy things related to sales, including exactly why it’s important to embrace sales, how to get better at sales and better at conducting your discovery calls, and so much more. Here are some of the things we get into: Why It’s so important to embrace sales How to better at sales Specific strategies and approaches that work (and that feel good)! Tips for coaches who are really uncomfortable doing discovery calls ...and lots more! Complete show notes: https://drkimfoster.com/080

080: Secrets To Mastering Your Health Coaching Sales Calls w/ Hailey Rowe

There's a lot of noise out there about how to market your business, and all kinds of shiny new things… but none of that is a substitute for providing a really excellent experience for your clients, the referrals that can result from that, and the growth you can experience in an authentic and organic way.  Matthew Walrath is a business coach and expert on creating high retention VIP coaching businesses & trust-based marketing. His company, Beyond Macros, helps nutrition & health coaches go from side hustle to full-time income while working part-time hours by providing clients with a VIP experience. During our conversation, we talk about several elements of providing a VIP experience for your clients, including:  Why would a health coach want to create a VIP coaching experience? Do you need a big team to provide a VIP coaching experience? What you need to do to get started the myths and misconceptions about building a lucrative coaching business tips for coaches who want to take their businesses to the next level ...and much more! Complete show notes: https://drkimfoster.com/079

079: How To Grow Your Health Coaching Business By Giving Your Clients A VIP Experience w/ Matthew Walrath

If you've been considering starting a podcast inside your health coaching business but you’ve got more questions than answers, then this episode is for you. My guest today, Omar Cumberbatch, is a fellow health coach and also a longtime podcast host of not one but two podcasts.  We talk about: how to get started podcasting the advantages of creating your own podcast and what it can do for your business breaking down the myths of podcast saturation the decisions to make and the steps to take and some of the pitfalls and challenges Omar faced (and overcame) while creating not just one, but two podcasts. ...and so much more! Complete show notes here: https://drkimfoter.com/078

078: Should You Start Your Own Podcast? w/ Omar Cumberbatch

Many of the coaches and practitioners in my community are aware of meal planning platforms and are wondering if this kind of tool is right for them and their business, and maybe this is something you've considered for yourself. If you've got a signature program or you're working with a handful of clients and you would love to add some meal planning guidance into your offer and begin providing this kind of service, this episode is for you. Here's the thing: it would take a ton of time to develop recipes and put together meal plans all by yourself. Maybe you're also worried that it's out-of-scope for you to do this. Or maybe it's just not your thing. You just don't love doing it, even though you know your clients would love it. If any of that describes you, then you are going to love this episode, because I have Kiki Athanas with me, the Chief Content Officer at Meal Garden. In our conversation, we talk all about the ins and outs of using meal planning platforms, and specifically the different ways that coaches and practitioners can use Meal Garden, how it can benefit your business and your life, as an entrepreneur, and how to know if this kind of tool is right for you. If you've at all considered trying a meal planning platform, you're definitely going to want to listen to this episode and get your questions answered. Complete show notes: https://drkimfoster.com/077

077: How To Use An Online Meal Planning Tool To Grow Your Health Coaching Business

What do you believe about sales? Over the years I've learned that selling is about so much more than having the perfect script. It's all about how you show up, and how you think about sales. The stories you're telling yourself about sales, and what you believe about sales will have so much more of an impact - either good or bad - on your results than anything else you might learn or work on. In today's episode, I'm sitting down to chat with Elyse Archer.  Elyse is the founder of She Sells, a coaching program and community for women in sales who are revolutionizing the way sales are done. A thought leader whose insights have been featured in major media including Forbes and Inc., Elyse is passionate about empowering women to sell in a way that leverages their natural gifts and helps them build wealth along the way.  In this conversation, we talk about so many powerful things related to sales, including: The mindset components AND the Practical steps to embody a more empowered approach to sales How to create affirmations … and how to actually get them into your brain so you believe them The importance of how you show up, and who you believe yourself to be when you’re selling yourself and your services How to make success inevitable ...and so much more! Complete show notes here: https://drkimfoster.com/076

076: How to improve your sales skills by improving your mindset w/ Elyse Archer

Let's talk about money mindset! Money is a topic I love to talk about on this podcast, for one thing because it's just so juicy, and brings up a lot of issues… and the best way to deal with that stuff is to bring it out into the open, and talk about it. In this episode I'm chatting with Emily King, a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Here are some of the things we talk about: Why it's so important to know what your "money personality" is, and how to identify yours The meaning of "money blocks" The steps to overcome the particular money blocks that are standing in your way Tools for moving out of a lack mindset and into an abundance mindset ..and so much more! Complete show notes here: https://drkimfoster.com/075

075: How to increase your earning potential as a health coach by identifying your money personality w/ Emily King

Marketing and Mindset for Wellness Coaches is a podcast for health and wellness coaches who are building a business, making the world a healthier place, and designing a first-class life. Each week we’ll talk about what it takes to achieve success and reach the next level of freedom and abundance in business (and life) through a blend of success mindset and marketing strategy. Hosted by Kim Foster, M.D. and certified business coach.

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Marketing & Mindset For Wellness Coaches

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