In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow their businesses. The idea behind this initiative is to raise awareness and support Operation Underground Railroad, an organization that is fighting to end human trafficking, especially among children of all ages. The Amazon community has come together to support this cause and provide sellers with a plethora of insight from Amazon experts.  For more information go to 12daysofnuggets.com Connect with Robyn at MarketplaceBlueprint.com

Marketplace Blueprint: Product Marketing Strategies for Amazon

Episode 32: 12 Days of Nuggets With Michael Zagare

In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 

EP 31: Brands and Private Labels with Liran Hirschkon

In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple #6 Keywords for PPC campaigns - need to balance data with common sense, so you don’t pay the “idiot tax.” #7 Whatever gets measured gets managed #8 Split Test ideas cheaply and quickly #9 Focus on the BOTTOM line, not on the Top Line. #10 Selling a business - need to be smart to get a higher multiple

EP 30: Twenty 7-figure sellers with Gary Huang

On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

Ep 29: Learning About DSP with Jeff Lieber

Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.  

EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness

In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What considerations and steps do you need to take in your business?  What Steps Should I Take? Cash- Make sure you are completely clear on how much cash you have.  Look at any potential cuts you can make to expenses or staffing.  Inventory- Review your inventory and look at restocking.  Know that traditional forecasting is likely not going to work.  If you have existing stale inventory, look at what options you have to liquidate or encourage sales.  Pricing- Remember that increasing pricing as little at 10% (without increased costs to you) is illegal in many states.  Review your repricing software to avoid any potential legal issues in regard to price gouging.   

EP 27: Watching the Coronavirus with John Lawson

Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business. A lot of entrepreneurs make the mistake of continuing to add tasks to their plates. Still, they don't realize that eventually, as they add tasks, they need to be delegating, and have a process for assigning tasks to other people and give those people ownership of those tasks. That's how you scale your business.

EP 26: Utilizing Virtual Assistants with Nathan Hirsch

In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it comes to stock. Because of the ranking/sales system, if you run out of stock and you start to slip and lose sales. Then you begin to move down on the organic rankings, which reduces your conversions. This, in turn, hurts your search ranking. It's a slippery and vicious cycle, so staying in stock is crucial. You can optimize your listings, spend on advertising, and do everything to achieve the coveted first result page; however, you can lose all your hard work and ranking by running out of stock.

EP 25: Preventing Stock-outs from Stagnating Amazon Sales

In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.  Find a support network. Growing a business can be isolating.  Knowing where to turn for help and support can make the difference in the success of your business.  Sue shares first about what ASTRA is and no matter what type of product you make, there is probably a similar association for your category or product type.   ASTRA helps its members connect and do business with great manufacturer reps, connect to brick and mortar stores, and talk with others about how to handle online sales like Amazon.  

EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield

In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.  You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

EP 23: Repricing Strategies with Dillon Carter

In this episode of the Marketplace Blueprint Podcast, Robyn speaks with Melissa Burdick President and cofounder of Pacvue and Matt McGrory Senior Account Marketing Manager at Pacvue about how to get the most out of your advertising dollar on Amazon.  Matt and Melissa share from their experience of working with a large number of advertisers.  Pacvue is a third-party tool that allows sellers and brand owners to automate their ads on Amazon.  To be successful in advertising on Amazon it is about making sure that you are using a strategy that will maximize your budget and existing traffic for your product.   We also recently published an article in Search Engine Journal on the "Top 11 Amazon Advertising Mistakes To Avoid," that we recommend for those looking for ways to be more effective with Amazon advertising. 

EP 22: Amazon Advertising with Melissa and Matt from Pacvue

Amazon has been actively working to expand the grocery and gourmet category.  In addition to acquiring Whole Foods, Amazon has been actively incentivizing sellers to make grocery items available with a fee discount for food items under $15.   Selling Food can be particularly complicated on Amazon as there are very specific guidelines about expiration dates, packaging, and meltable items. In this episode of the Marketplace Blueprint Podcast, Robyn talks with Ryan Yaple to highlight some of the considerations before listing your food item on Amazon.  Ryan is a high volume seller that specializes in grocery items on Amazon.

EP 21: Selling Food on Amazon with Ryan Yaple

In this episode, Robyn speaks with Tom Jerige, CEO and founder of Clean n' Brew. Tom gives us the inside story and tips on his company's journey into Whole Foods while also growing his online sales presence. In the interview, Tom shares the process his brand, Clean n' Brew, took to gain placement in multiple Whole Food locations. For most brands, selling in brick and mortar stores can be a fantastic way to increase their cash flow and enhance their visibility to new potential customers.  The increased distribution can help with new customer acquisition and brand awareness.  This can, in turn, boost your sales and ability to scale your business on Amazon as you have the additional branded search you can leverage for selling online. 

EP 20: Getting Your Product Into Whole Foods with Tom Jerige

In this episode, Robyn speaks with Jim Christian, who is the CEO and founder of Blush Digital, a boutique agency that focuses on helping enterprise and mid-market companies around the world. Jim shares about his journey in digital marketing from working at GoDaddy to owning his own digital marketing agency and running the Advanced Search Summit.

EP 19: Evolving with the Marketplace with Jim Christian

Does adding keywords to a listing really increase sales? Amazon tells us that people find products primarily through search.  Adding additional keywords gives your products more doorways for customers to find your product.  Adding keywords to the backend of a listing or to the existing bullets or title of a listing can make a significant difference in the sales velocity and potential advertising costs for a product.   You can add additional keywords for your product in the title, bullets, and backend keywords for a product.  The impact these changes will have on your sales velocity will depend on: How the listing was before being optimized Amount of research that went into the keywords Competitiveness of the keywords added In this episode, Nate and Robyn share about adding additional keywords to your listing, what type of keywords to prioritize, and what you should avoid when updating your product detail pages on Amazon.

EP 18: Should I Be Adding Keywords To My Amazon Listings?

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

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Marketplace Blueprint: Product Marketing Strategies for Amaz...

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