It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights 0:00 Intro– How to get hype 3:25 Amp Amazon SEO efforts in tandem with Amazon PPC 4:11 If PPC & SEO were animals, what would they be? 5:47 SEO phase 1-3 Re-cap 8:13 SEO Phase 0: What is an MKL? 14:29 How to grow sales on Amazon 16:50 How this relates to overall indexation 21:56 Additional actionable MKL tips 26:20 What columns to watch in ranking 28:02 Top two shortcuts: Text & Heavy PPC 30:06 Next Steven Pope & Michael episode will be… 33:44 Get on base. Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Book: Breathe Book: Traction SEO Mini-Series Playlist Ad Badger’s Amazon SEO Guide Part 1: Getting Started Ad Badger’s Amazon SEO Guide Part 2: The Midgame Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO Who to Hire for Your Amazon Growth Team Maximizing Your Search Term Use with Amazon SEO The Importance of Indexation for Amazon PPC How to do Keyword Research for Amazon PPC Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

PPC Den: Amazon PPC Advertising Mastery

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a byte in an Amazon search term? 12:11 What’s “SEO juice?” More indexed keywords? 16:52 SEO tip: Go manually fill up your search term report. 18:20 Consider your search term field 20:36 Why don’t people value iterative SEO work? 27:18 Outro: A micro-scale SEO series coming soon? Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Ad Badger’s Amazon SEO Mini-Series Every SEO Tool is Wrong Using Search Terms Effectively  Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Maximizing Your Search Term Use on Amazon Advertising

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC Den! Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Search & Orders Approximation 3000 Google Sheet Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords How to do Keyword Research for Amazon PPC: Back to Basics All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read)  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

How to Forecast Your Amazon PPC Approach

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly. See what we mean in The PPC Den! Highlights 0:00 Intro– Get to know Daniel Tejada 05:14 Looking at Brand Metrics 08:17 What problems does Brand Metrics solve? 11:14 What you’ll see within Brand Metrics Overview 15:00 About Total Brand Shoppers 16: 12 About Engaged Shopper Rate 17:42 Customer Conversion Rate 18:47 % Sales New-to-Brand 19:00 Click into a category 20:30 Walkthrough of Key Metrics 22:40 Walkthrough of Awareness & how to boost it 30:05 Walkthrough of Consideration 33:56 Walkthrough of Purchased – BOFU metrics 38:25 What to do first in Brand Metrics 45:25 Chatting Amazon PPC is fun If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Daniel Tejada Where to find Brand Metrics on Amazon May 2019’s Episode on Making Sense of New-to-Brand Metrics An Introduction to Targeting Options on the Amazon DSP Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Daniel Tejada Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Brand Metrics: How Do You Make the Most of It on Amazon Advertising

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52  Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keyword Research goals 19:30 Does keyword research ever end? 24:22 Is it possible to test keyword research too fast? 28:16 Percentage of budget for keyword research? 31:33 Keyword Research tools on Amazon 38:11 Third party Keyword Research tools 45:40 Creating Keyword Research Pros If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker 

How to do Keyword Research for Amazon PPC: Back to Basics

To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

How to Be Good at PPC: 3 Questions

Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App. It's the most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

The PPC Den’s Podcast Goals for 2022 & Happy New Year!

Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Highlights 0:00 Intro– 2022 Amazon PPC Wishlist 2:34 Optimization Tools 11:00 Reporting Tools 26:57 Budget and Money 31:15 Quality of Life 40:27 Amazon future predicting! 43:30 Outro - Personal resolution If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent See the full list of each 22 items here Our 2021 Amazon PPC Wishlist Our 2020 Amazon PPC Predictions Our 2019 Amazon PPC Predictions Never miss the latest in Amazon PPC tips and best practices. All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]

Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you in The Badger Den! Highlights 0:00 Intro-- Christmas trees and Moneyball 2:32 Moneyball summary 5:35 Explaining the Moneyball analogy 8:00 Defining qualitative metrics of this episode 12:20 3 Weekly Filters: Revenue generators 20:06 Weekly Filters: High click, no orders 23:58 Weekly Filters: Low click 33:34 Outro -- Summary and homework If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Search Scientists Wordstream How do I Fix Low-Click, Low-Sale Keywords? How to Optimize Hundreds of Auto Campaigns at Once Long Tail Search Terms: Amazon PPC Silent Killer About Amazon’s New Opportunity Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]

If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly. We’ll see you in The Badger Den! Highlights 0:00 Intro-- Eat your metaphorical vegetables! 1:35 Why to know your tax-stuffs 2:32 Christian Rivera’s professional journey 4:00 Most common tax planning mistakes 5:30 What should e-commerce entrepreneurs do in Q4? 6:56 How many e-commerce entrepreneurs have perfect books? 9:47 How can international entrepreneurs apply these tips? 14:40 Activities to do in Q4 to prep for tax season 18:25 More advanced tax prep activities 21:05 Where to find Christian If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Christian E-Com Accountants Instagram Christian, the E-Com Accountant, Instagram Christian’s professional accomplishments Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available here Get the Ad Badger App here. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]

Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years prior 5:10 What’s up with CPC Management in Q4? 11:04 A poor tactic for bid optimization 12:25 What’s the best responsiveness loop strategy for budget management? 15:20 Sponsored display retargeting gripes 19:43 Be responsive. 21:57 RPSB: the best tactic 23:22 What factors to consider with budget management? 27:13 Put your best foot forward. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?  Amazon Advertising Stats Amazon Campaign Types Reference Guide Take Our Bulk Files Course here: Amazon PPC Keyword Research: RPSB A Case for Segmenting Branded Keywords Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]

It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’ll see you in The Badger Den! Highlights 0:00 Intro-- Gobble ‘til you wobble 2:05 A gift for your gripes: Mind Map for 4:33 Why this reference document will help 8:55 How to use this Mind Map 9:40 Slack pro-tip 15:05 Outro! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon Campaign Types Reference Guide Amazon Power Ratio Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]

It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- The longest running Amazon Advertising podcast in the universe! 2:50 Thank you, Brent Zahradnik!  3:27 Thank you, Noemi Bolojan!  3:50 Thank you, Adam Heist!  4:27 Thank you, Steven Pope!  5:12 Thank you, Destaney Wishon!  5:42 Thank you, Clifford Donovan!  6:01 Thank you, Elizabeth Greene!  6:30 Thank you, Stephen Noch!  7:09 Thank you, Michael Tejeda!  8:15 Thank you, Ryan Hofacre! 8:42 Thank you, Bobby Pulte! 9:25 Thank you, Michael Erickson Facchin!  10:40 Thank you, listeners! 11:20 Thank you, Ad Badger team! 11:50 Thank you for the kind reviews! 12:20 Thank you!! Resources & Links The Dreaded Amazon Data Reporting Delay Thanks for the office, Ryan Moran! How to Use Amazon’s New Budget Tab and Report Why Community Matters for Amazon Advertising How to Send Google Ads Traffic to Your Amazon Who to Hire for Your Amazon Growth Team Mini Amazon SEO Series How to Optimize for Total ACOS Goals A Case for Segmenting Branded Keywords Balancing Amazon PPC Optimization and Expansion Getting the Most Out of Amazon PPC Management 10 Tips to Become a Great Amazon PPC Manager 5 Important Factors that Influence Amazon Ranking A Look at Amazon’s New Sponsored Display Reports How do I Fix my Decreasing CVR on Amazon? Get the Ad Badger App: https://www.adbadger.com/ 

Thank You for an Incredible Year! [AMZ PPC 149]

Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den! Highlights 0:00 Intro-- Brent’s Steve Jobs impersonation 1:50  The New Budget Rules in Amazon Advertising 3:50 First principles thinking on Budget Rules 5:45 Where do these Budget Rules apply? 9:20 What’s in Budget Rules? 17:40 How often will you apply Budget Rules? 24:47 Strategic Implementation of New Budget Rules 35:33 Outro-- Wintry beverages If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Amazon’s take on Dynamic Budget Rules Hidden Amazon PPC Metrics with Elizabeth Greene How to Prepare for Black Friday- Cyber Monday in 2021 Where to find Brent, AMZ Pathfinder Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? 9:25 Budgets and Bids 16:20 Remarketing 23:00 What to consider for your unique strategy/ approach 24:44 Outro - Our holiday wishlist If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies  Lower Rising CPC on Amazon Playlist  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre, Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

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PPC Den: Amazon PPC Advertising Mastery

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