Dynamic or 'surveillance' pricing is a relatively common practice. But what's changed is the sheer volume of our personal data available online, and how good AI has become at connecting the dots. With news that Delta Airlines plans to use AI to set up dynamic pricing for a large share of its flights, Marketplace's Kimberly Adams explores how widespread this practice already is in other industries. But first: social media buzz sent an eclectic mix of stocks, or 'meme stocks,' on a volatile ride this week. We look at why traders are making such risky bets. Plus, a snapshot of how things are looking for mortgage brokers and farmers right now.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

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AI and 'surveillance' pricing

President Trump wants lower interest rates now, but what could that mean for the economy? "Marketplace" host Kai Ryssdal speaks with Neil Irwin at Axios about the implications of Trump's push to cut rates, and why central banks should stay focused on stabilizing the economy, not helping the government manage its debt. Also on the show: One of the pieces passed in the GOP's sweeping budget bill was a measure that would end taxes on tips and overtime. We look at who qualifies and who doesn't. And later, how companies are viewing the cost and importance of business travel.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

The dangers of fiscal dominance

Under the new agreement, American consumers will now face a 15% tax on Japanese imports — a major jump from the 1.5% rate set back in 2019. The White House says making imports more expensive will encourage more domestic production. But these tariffs could have the opposite effect when it comes to getting manufacturing back on American shores. Also on the show: AI infiltrates the perfume industry. But first, how a weak U.S. dollar is boosting earnings, and why companies are quiet about it.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

A new trade deal with Japan

"Marketplace" host Kai Ryssdal speaks with Greg Ip at the Wall Street Journal about growing threats to the Federal Reserve's independence — and why it matters not just for the U.S. economy, but for financial markets around the world. Plus, why investors are chasing riskier bets, how Subway plans to revive flagging sales and what one city is doing to help robotaxis navigate around emergency vehicles.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

What's at stake if the Federal Reserve loses its independence?

We like to say it a lot here at Marketplace: the stock market is not the economy. But it can help tell us how the economy is doing — if people and businesses are spending or saving, investing or hunkering down. This week, some major companies will report their second quarter earnings, giving us insight into where this economy is headed. Also in this episode: how summer roadwork is hurting businesses in one Vermont town, and why health insurance premiums are going up next year.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Looking for economic clues in corporate America

We’re starting to see the first real evidence of President Trump’s tariffs showing up in consumer prices. But are these manageable, one-time price increases or the early signs of runaway inflation? Ana Swanson at The New York Times and Sudeep Reddy at MSNBC weigh in. Also on the show: what the latest spending cuts say about the balance of power in Washington, and why the USDA is moving away from considering race and gender in its farm loan and benefit programs.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Will August bring a wave of trade deals or a hike in tariffs?

As a nation’s workforce grows older, innovation and delayed retirement can keep economic gears turning. But so can immigration. In this episode, “Marketplace” host Kai Ryssdal and ADP’s Nela Richardson visit Peckham, a neighborhood in South London that’s long been home to generations of immigrants from all over the world, to understand how newcomers can offset an aging workforce.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

How immigration can bolster an aging workforce

The number of people 85 years and older is expected to double in the U.K. over the next couple of decades. Apian, a London-based health care logistics company that partners with the National Health Service, thinks automation can help. We visit Apian to understand how automated robots could ease the burden of caring for an aging population. Also in this episode: A pilot pushes for menopause policies at British Airways, and an entrepreneur launches a skincare business at 50.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Can robots help us care for an aging population?

By 2050, around a quarter of people in the U.K. will be 65 or older — about ten years before the U.S. reaches that milestone. For our ongoing “Age of Work” series, host Kai Ryssdal and ADP chief economist Nela Richardson take a trip to across the pond to understand how businesses and the government are preparing for an aging population. Plus, hear how one Brit is navigating the job market in his 60s, and check in on a London honey shop owner we last spoke with during Brexit.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Want to understand our aging workforce? Look to the U.K.

Up and down the supply chain, companies are facing a dilemma: Should they absorb tariff surcharges and keep prices down, or pass on the cost to customers, and risk losing business? Most are taking a mixed approach. In this episode, how firms are negotiating — and communicating — higher costs. Plus: Economists discuss what they’ll be looking for in tomorrow’s CPI, housing discrimination persists in the fine print of home deeds, and economists attempt to model the U.S. economy’s debt forecast.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Who pays for tariffs?

The Medicaid budget just lost about $1 trillion. Eleven million more Americans will go uninsured, the CBO estimates, and those who remain Medicaid-eligible may lose coverage for "optional" services. That could include in-home health care recipients, like 9-year-old Noah. In this episode, we talk with his mom, who lobbied Congress to vote against the bill. Plus: An environmentalist makes a case for solar power, and why the Fed will rely on data — not the whims of the stock market or President Trump — to make its next rate cut decision.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

The GOP slashed $1 trillion from Medicaid's budget. What now?

When companies release earnings reports, they often predict where they’re headed next, profit-wise. Lately, thanks to all that pesky economic uncertainty, some firms have altered their forecasts or opted out altogether. In this episode, why some guidance is better than no guidance. Plus: OPEC foresees oil demand growth through 2050, protein is the latest food fad, and an environmental organizer takes us on a mini “toxic” tour of his community that’s adjacent to a petrochemical complex.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Reliable earnings outlooks? In this economy?

The June jobs report gave a sunny picture of the labor market. But if you’re, say, looking for a job right now, you may see things a bit differently. What gives? In this episode, we break down the pros and cons of backward-looking data, and search elsewhere for answers about the current employment situation. Plus: Entrepreneurship chugs along in this uncertain economy, rents finally seem to hold steady, and U.S. copper prices spike.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Let's get a grip on the labor market

A tax credit for electric vehicles was killed under the latest GOP tax and spending bill. It's a credit that has existed in some form for nearly 20 years. In this episode, how the tax break supported EV innovation and what might change when it ends in September. Plus: Big retailers eye vertical integration as a salve to supply chain and tariff drama, Canada’s first liquefied natural gas ship sails to Asia, and some employers choose brutal honesty in the recruiting process.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

RIP to the EV tax credit

Trump officials signaled tariffs will be once again postponed, possibly to August 1. But as the White House nails down details, some businesses are suffering while they wait. In this episode, retailers explain why ongoing trade negotiations have put a damper on profits. Plus: Consumers could pull back spending if tariff-related worries persist, employment data shows it’s getting harder to find a job, and we check in with Altadena small business owners recovering from the L.A. fires.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

The consequences of tariff uncertainty

Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.

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