This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies FounderJennifer Zingsheim Phillips.Continue Reading → The post Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America appeared first on FIR Podcast Network.

Media Bullseye Roundtable

Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Scott Monty, CEO and founder of Scott Monty Strategies and the producer of the Full Monty podcast and newsletter. As always, we cover 3 topics in 30 minutes or less: P&G’s decision to shift advertising money from Facebook to TV and the implications of that decision. The strategies Twitter and Google employ to handle trolls and harassment. The perception of traditional media and its trustworthiness — and what that means for PR. Continue Reading → The post Media Bullseye Roundtable 2016.12: Social Networks and Future of Media appeared first on FIR Podcast Network.

Media Bullseye Roundtable 2016.12: Social Networks and Future of Media

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing. As always, we cover 3 topics in 30 minutes or less: The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.) The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward. The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms. (And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)Continue Reading → The post Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin appeared first on FIR Podcast Network.

Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host. As always, we cover 3 topics in 30 minutes or less: Pokemon Go. Enough said. Except for the time we spend talking about it, of course. The use of podcasts for student and alumni engagement in higher education — and what lessons that can teach us more broadly in public relations and communications. The use of social media by scientists. Or, as I think of it, theorems in 140 characters or less. Continue Reading → The post Media Bullseye Roundtable 2016.10: Pokemon, Podcasts, and Pythagoras appeared first on FIR Podcast Network.

Media Bullseye Roundtable 2016.10: Pokemon, Podcasts, and Pythagoras

In this week's episode of the Media Bullseye Radio Roundtable, I'm joined by Shel Holtz, founder of the FIR Podcast Network and Principal of Holtz Communications + Technology, to discuss the following 3 topics in 30 minutes or less: Viewers like online videos, but why don't they want to watch news video? And what does it mean for communicators? Should public relations pros be working to get their organizations' websites ready for virtual reality? Just how unprepared are organizations for crisis communications -- and how can they improve? Continue Reading → The post Media Bullseye Roundtable 2016.09: Crises, Video, and VR appeared first on FIR Podcast Network.

Media Bullseye Roundtable 2016.09: Crises, Video, and VR

In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less: Facebook’s decision to provide political bias training to its staff Whether Reddit can go mainstream and attract big brand advertising What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump Continue Reading → The post 2016.08: Facebook bias training, Reddit goes mainstream, and lessons from Brexit appeared first on FIR Podcast Network.

2016.08: Facebook bias training, Reddit goes mainstream, and lessons from Brexit

In this episode of the Roundtable, Jen Zingsheim Phillips of 4L Strategies sits in the anchor chair, joined by guest co-host Kami Watson Huyse, Founder & CEO of Zoetica Media and co-author of Cause Marketing Essentials and the Road to Success. They discuss three topics in thirty minutes or less: Donald Trump revokes Washington Post press credentials Instagram officially announces its new business tools Pinterest Partners With Oracle to Measure Offline Sales Continue Reading → The post 2016.07: Trump and the press, Instagram and business, plus Pinterest and Oracle appeared first on FIR Podcast Network.

2016.07: Trump and the press, Instagram and business, plus Pinterest and Oracle

In this episode of the Roundtable, I’m joined by Chuck Hester, Chief Communications Officer of Big Think Innovation and Managing Partner of Chuck Hester Enterprises, to discuss the following 3 topics in 30 minutes or less: The finding that most PR chiefs think print newspapers will survive. Research that shows that snackable content isn’t the only way to go and long form digital content can still thrive. An exploration of how corporate CEO’s should — and shouldn’t — use Facebook. Continue Reading → The post 2016.06: Future of print, long-form content, and CEO’s on Facebook appeared first on FIR Podcast Network.

2016.06: Future of print, long-form content, and CEO’s on Facebook

In this episode of the Roundtable, I’m joined by Jen Zingsheim Phillips of 4L Strategies to discuss the following three topics: Whether PR professionals should be concerned about ad blocking. The impact on public relations on the rising role of social media curation of the news we see. A report that John Deere conducts employee morale surveys every two weeks. Continue Reading → The post 2016.05: Ad blocking, news consumption, and internal measurement appeared first on FIR Podcast Network.

2016.05: Ad blocking, news consumption, and internal measurement

In this week’s Roundtable, I cover 3 topics in 30 minutes or less with Todd van Hoosear. We covered a lot of ground, including: The lasting impact of CEO scandals on the reputation of the companies they once led. Why algorithms and humans both have flaws in surfacing news suggestions on social networks. New research that suggests people are just as susceptible to suggestions from influencers as those of friends. Continue Reading → The post 2016.04: CEO Impact on Reputation, Algorithms vs Humans, and Influencers vs. Friends appeared first on FIR Podcast Network.

2016.04: CEO Impact on Reputation, Algorithms vs Humans, and Influencers vs. Friends

Discussion and debate on three hot current digital/social issues

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Media Bullseye Roundtable

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