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Milk Bottle Shopify Podcast

Episode #55: The Irish Shopify Guy in New York

IntroductionBrief lowdown of Shopify announcements made in June 2021Covid update - UK v IREWhy the Shopify online store 2.0 and the Dawn theme is the biggest announcement to date made by Shopify. Plus how it has huge content management potential.How the new default theme Dawn is a strong starting point to build an ecommerce site onSpeed and elegance, Dawn is 35% fasterIs 2.0 on premium themes? What does a Shopify merchant have to do to take advantage?What is sections everywhere?The concept of drag and drop components or 'sections'Shopify online 2.0 offering huge flexibility putting it on par with SquareSpaced and WordpressSingle products storesDefining metafields (creating size guides, instructions) simplifying experiences and offering flexibilityEveryone wants more data attached to their productsAuditing appsMaking a fresh start with DawnHow working with an agency to get expertise. A store audit results in a better experience for customersDevelopers can now interact in  a way never before experiencedPersonalising the checkout experienceSponsored By:The Point of Sale StoreRewind.ioLinks:Default HQSchoolbooks.ieAbout Shopify Online 2.0 Milk Bottle LabsMilk Bottle on Twitter

Episode #54: Shopify Online Store 2.0 with Default HQ

IntroductionEffective product pages require experience and skillAbout Test TriggersHow merchants can get more from their ecommerce storeDifferent ways of working with clientsAll about MichiganTips for better product pagesThe downside of too many apps on ShopifyUser testingVisitor pollsWhat your product page should consist ofHow Shopify merchants can find their voiceListeners offer"For the first 5 people that donate to https://afsp.org/ and forward receipt to me, I will do a video review of their product page."twitter.com/joshfrankSponsored By:The Point of Sale StoreRewind.ioLinks:Test TriggersUsertestingPlaybookuxHotjarMilk Bottle LabsMilk Bottle on Twitter

Episode #53: A Masterclass in Shopify Product Page Optimisation

IntroductionAround the clock support for Shopify AppsStudying business in ColumbiaHelping app developers increase retentionRemote workingHow the pandemic accelerated businessHow the rules are changing How customer support agents are being affected by growth with the complexity of questions and expectations are higherThe importance of being personalableCustomer support should be seen as an investment not a costHow to stand out from the crowd with all the apps that are available on the Shopify App StoreThe future of  The Support Heroes 

Episode #52: The support heroes

IntroductionThe daily operationHow Oonagh's ambition quickly grew from one  to opening more pharmacies in DublinHSE cuts helped develop a retail strategyIntroducing a loyalty programmeAsking customers what they wanted to seeOffering click and collect in 2014How having a person behind the brand was crucial in her researchThe unboxing phenomenalWhy their repeat order rate is very highBecoming more technical and digitising businessesWhy the future is bright for pharmacyManaging services and the importance of community pharmacyHow online doctor and digital offers can help the customerMentoring entrepreneursSponsored By:The Point of Sale StoreRewind.ioLinks:Meagher's PharmacyMilk Bottle LabsMilk Bottle on Twitter

Episode #51: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 2)

IntroductionTele Aviv as a start up nation is boomingIsraelis never relax - always thinking how to do things betterOne area of Shopify lacking and that is product sortingWhat is Kimonix?Based on the business needs of each collection. As each collection has it’s own needs.A merchandising solution. Sorting is a big issue that Kimonix resolve. Sorting strategy is crucial for big stores.Showing the right product at the right timeCreate a super collection (same idea as automatic collection on Shopify) but with extra parametersMulti segment collection which  can be created within the collection i.e. multiple brands within the collection, can  create sorting strategy based on that.Using google analytics dataOut of stock items pushed down to bottomSetting a time frame on new items like 30 daysHow AI works in the app, using personalisationPersonalised collection for email campaignsProduct grouping as some products always need to be beside one another - i.e. bikini - top and bottom product > can use product groupsSmart collections - using strategy to move non moving products but maintaining sales for best selling products.App using Profit driven dataA time saver for online retailers i.e. staff don’t have to constantly check that homepage has sold out itemsSponsored By:The Point of Sale StoreRewind.ioLinks:Kimonix Super Collections Sort&CreateMilk Bottle LabsMilk Bottle on Twitter

Episode #50: Creating smart collections for your Shopify store

IntroductionRunning a pharmacy and looking after vulnerable customers in a challenging timeA fear of needles led to the decision to choose pharmacy over medicine in Trinity College DublinLearning from her Mum - a working dynamic that was always motivated and working well as a team  "you can be whatever you want to be, gender doesn't hold you back"How always popping into her local pharmacy as a student in Dublin, Meaghers on Baggot Street turned into a mentorshipHow the pandemic opened up the conversation with Pharmacists, with GPs closing doors. People became more aware of access to healthcare advice  and the knowledge Pharmacists have.The acceleration of digital transformation - where there's a will there's a way!Sponsored By:The Point of Sale StoreRewind.ioLinks:Meagher's PharmacyMilk Bottle LabsMilk Bottle on Twitter

Episode #49: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 1)

What is Little Data?Building smart connectors for ecommerce growthRemote working and the futureGoogle Analytics app, the benefits of adding it to a Shopify storeUnderstanding the series of events that led up to an orderOn average there are 15 touchpoints before a customer makes a purchaseExporting dataUnderstanding lifetime valueThe  impact of cookie blockingSegment app for ShopifySponsored By:The Point of Sale StoreRewind.ioLinks:Little DataMilk Bottle LabsMilk Bottle on Twitter

Episode #48: Fix your Shopify analytics with Little Data

Introduction -- saying hello from Austin, TexasWhat is Conversion Fanatics?Understanding visitors behaviourDelving into Justin's backgroundHow making micro commitments can have a lasting impactIt's not all about conversion rate!The mediums have changed but the marketing hasn'tJustin's bookSponsored By:The Point of Sale StoreRewind.ioLinks:Conversion FanaticsConversion Fanatic Free BookMilk Bottle LabsMilk Bottle on Twitter

Episode #47: Grow your Shopify ecommerce business through split testing

IntroductionWhat is Pixelz?Work, life and travel > Amsterdam, Majorca and CaliforniaPixelz celebrating their 10 year anniversaryHow does their service differ from other product photo servicesHow Pixelz can improve a photo that's even taken with a phoneProcessing images at scalePixelz pricing modelHow to drive more sales with enhanced imageryPhotography stylesFashion product photography and variantsSponsored By:The Point of Sale StoreRewind.ioLinks:PixelzMilk Bottle LabsMilk Bottle on Twitter

Episode #46: The high volume photo retouching app

Intro -- hi from CaliforniaWhat is Ecommerce Tech?What tools to implement and when?Assessing the right tool for your Shopify storeGiving a sense of security to merchantsDelving into Derric’s background. How he learnt from his ‘great fails’The importance of auditing apps on your Shopify StoreAre app developers evolving to suit the market? Or are merchandisers not using apps that are relevant?Can there be limitations in customer development? Are the solutions too small?The money you put in is the value you get backHow to use multiply tools to accomplish one goal like abandoned cartCurating and bundling appsEcommerce Tech stays up to date with appsPreventing big mistakesSponsored By:The Point of Sale StoreRewind.ioLinks:Ecommerce TechBrian BalfourMilk Bottle LabsMilk Bottle on Twitter

Episode #45: Connecting Shopify stores with the right tech tools

IntroWhat is the Google Page Experience?How does the user perceive their experience of a webpage?What Shopify already does well that merchants don't need to worry aboutWhat things to consider for app add ons and pop ups  that could affect online storesWould a store that doesn't meet all the core vitals be dropped in rankings?Content is KingHow to do more with  product images and unique product descriptions to help rankingGoogle is rewarding great contentAdditional adviceSponsored By:The Point of Sale StoreRewind.ioLinks:Ignition SearchMilk Bottle LabsMilk Bottle on Twitter

Episode #44: Preparing your Shopify store for Google's Page Experience Update

IntroLas Vegas,  it's a great place to live! Although bizarre in a pandemic with zero tourists.What is Pricestack?How being a trained Economist sparked the fire to create PricestackHow to get things moving by not limiting pricingSome of the interesting things a merchant can do with pricing to help demands in certain scenarios i.e. supply chain issuesEcommerce stores ecosystemThe attributes that influence successCase study: Walkee PawsAdapting and catering to individual store owner requirementsPricestack's new user interface and new tools that we just launched to make our platform even more powerful.Optimised tool for Facebook marketingSponsored By:The Point of Sale StoreRewind.ioLinks:PricestackMilk Bottle LabsMilk Bottle on Twitter

Episode #43: Make confident pricing decisions to sell more on Shopify

IntroductionRemote working from Spain and SingaporeWhat is ReferralCandy?How to turn customers into your marketing teamQuick and easy setupThe differences between loyalty and referral programsIntegrating with email marketingCreating a community around your customersWhen is an online store ready to use a referral app Bringing more volume to your Shopify storeSponsored By:The Point of Sale StoreRewind.ioLinks:ReferralCandyMilk Bottle LabsMilk Bottle on Twitter

Episode #42: Boost online sales with referrals

Intro. Shane’s 1st podcast interview ever!What is Fresh?The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen?The uncertainly of whether a business could remain open with all the restrictionsNavigating where to start and with what productsThe Shopify experience — how Shopify made it easy to move onlineNoticing a shift in products that people buy online as opposed to instoreUsing chat functions to engage with customers and finding out their needsThe best appsRepurposing job roles. Everyone rolled up their sleeves to make it happen.The level of feedback has increased with customers especially with reviews. Something you don’t get in a physical store.The importance of internationalisationThe benefits of partnershipsSponsored By:The Point of Sale StoreRewind.ioLinks:Fresh OnlineZapietKerrigansMilk Bottle LabsMilk Bottle on Twitter

Episode #41: How quick can you get a store up and running on Shopify?

Hosted by Keith Matthews, Founder of Ireland's largest Shopify agency, Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.

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Milk Bottle Shopify Podcast

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