From living on food stamps to making $750,000 in sales her first year, Rachel Nilsson the founder of RAGS, shares what she’s done to build a unique, edgy brand and culture with her customers and employees. Rachel has a smart way of bringing in the right people into her groups and organization that you may want to adopt. You will also hear a story about how she was able to land a massive account with Nordstrom and why saying no at first created greater success. At the end of the podcast Colby interviews Bentley Wilson, a Tangible student who is the founder of Halton Gear and who recently finished a successful Kickstarter, and is now launching his brand on other platforms. Links and Resources from this Episode Connect with Rachel Nilsson https://www.linkedin.com/in/rachel-nilsson-09184a120/ https://tangibleschool.com/   Show Notes Talking about the starting days of RAGS - 0:58 Confidence is key - 1:57 Do the extra work - 2:43 The balance of working and being a mom - 4:35 Advice for new founders - 7:27 Why you have to be confident about the brand - 8:52 Turning points of Rachel's success - 11:46 The Nordstrom story - 12:32 Talking about culture in the workspace - 17:17 What principles to apply in business - 19:19 Creating the culture for your people - 22:42 Defining RAGS in culture: "No Drama" - 26:30 Having a good and solid team - 28:20 Student story: Bentley Wilson of Halton Gear - 30:25 The process of making a product - 32:27 Why marketing is difficult - 32:50 How the Tangible School is helping Bentley with E-commerce - 33:00  

Tangible Ecommerce School

How To Build Company Culture with Rachel Nilsson

Tangible is a community for ecommerce founders, sharing stories of struggle and growth from successful entrepreneurs and students of the tangible school. This is all about helping you start and scale your ecommerce business from an intellectual and emotional standpoint.

Welcome to Tangible Ecommerce School

The Tangible team dives into the failure and achievement behind founders who have paved the way to success with product based ecommerce businesses. Insights are shared of the compelling history, culture, qualifications, and traditions that make up the unique brand DNA of each company. With this in tow, this podcast provides added value by reverse engineering some of the best strategies, tactics, and campaigns that have driven incredible impact. Listeners will leave with actionable takeaways and motivation to implement, grow, and dominate in their personal projects and businesses.

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Tangible Ecommerce School

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