Digital marketing is a way of life, especially these days. We're inundated with ads on how to dominate online, so much so that we forget that being online is not the only way to market your business. There are several offline opportunities you can take advantage of, too. In this podcast, I'll be discussing 10 of them. What's your favorite offline marketing tip? Leave them in the comments below. For more information, please visit: www.inspiredmarketinginc.com

Morning Motivation & Marketing Moments

10 Ways to Market Your Business Offline

So who's ready for 2020 to be over? Most of us, right? This year hit hard, and we are ready for a change. That need for something new has many of us anticipating 2021. Yes, there's usually excitement around the new year, but this feels different. It's almost as if changing the calendar will hit a magic reset button. But that's not going to happen without some effort from you. January 1st is not some magical date that's going to make all your business and personal wishes come true. Don't set yourself up for failure by not being prepared. If you want something different to happen for you next year, now is the time to change it. In this podcast, I share a three-step process to get you started. Want to work through it with me? Schedule your strategy session at https://bit.ly/ChatWithDQ.

Nothing Changes on January 1st Unless You Do

How you start your day sets the tone for the rest of it. My most productive days come when I follow a regular routine. One of the most important pieces of it includes saying positive affirmations. We already know that our subconscious mind plays a big role in achieving our desires. If you think positively about yourself, you're more likely to do things in your best interest, for example. In this podcast, I'll share 10 of the positive affirmations I say every morning, why I chose each one and what mind trap it negates. Use these to retrain your brain each day, especially when things like lack of confidence, procrastination, fear, perfectionism or overthinking start to creep in. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Get the full Mindset Matters Companion Guide with in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://liveyourspark.thinkific.com/courses/the-mindset-matters-companion-guide

10 Affirmations for Your Morning Routine

Do you find yourself hesitant to invest in your business? Are you frequently taking on more projects than you can feasibly handle? If so, scarcity mindset has likely worked its way into your business. By definition, scarcity means being in short supply, that there’s not enough of whatever it is to fulfill your needs or desires. If scarcity is at play in your business, it's doing more harm than you might realize. In this podcast, I share 6 ways scarcity can be showing up in your business and how to overcome it. If you’d like personalized help, let’s chat. You can book directly with me here: https://inspiredmarketinginc.as.me. If you enjoyed this podcast, please subscribe and share.

6 Ways a Scarcity Mindset Can Derail Your Business

At the end of last year, I was so excited for the calendar to turn. Were you excited, too? We set our business goals, created vision boards and hit the ground running. In January and February, new products were launched, new programs were started…and then we got hit with one public crisis after another. But where does that leave us and our goals for the rest of 2020? If you’re one of those entrepreneurs who feels like your new year’s business resolutions went out the window, keep listening. In this podcast, I share three things you can do right now to make sure you set goals that get completed before the new year. Looking for a supportive community of women entrepreneurs to help you work through your goals? Join here: https://www.facebook.com/groups/BecomeYourOwnCEO/

It's June! What's Next for My 2020 Goals?

As I'm recording this, we’re in the midst of the COVID-19 pandemic. People are working from home, if they’re fortunate enough to be working at all. Kids are home from school turning many parents into teachers for the first time. Some of the hardest hit are small business owners. In this audio training, I’ll share 10 ways you can pivot your business during this pandemic. I’ll be talking through both mindset and digital marketing tips. How have you been spending your shelter in place time? Are you taking a break? Have you been able to work on your business? What help do you need? I'm here. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Unfortunately, this is the time when fear, overwhelm and the like can take over. Combat it with the Mindset Matters Companion Guide. Get in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://gum.co/mindsetmatters

10 Ways to Pivot Your Business During a Pandemic

Mind traps, or limiting beliefs, can get in the way of running your business. To help you move through them, here’s a tool: business affirmations. Usually the word entrepreneur and the word affirmations don’t go together, but if you’ve been tracking with me and understand the importance of minimizing limiting beliefs to achieve success, you’ll want to start incorporating these into your business practice. As we learned, one way to work through a negative belief is to counter it with a positive belief instead. In this podcast, I’ve listed 10 affirmations you can start saying over your business today. Learn to retrain your brain, especially when things like lack of confidence, procrastination, fear, perfectionism or overthinking start to creep in. Join my mailing list: https://mailchi.mp/75d39447b5bc/winners-mindset-checklist Get the full Mindset Matters Companion Guide with in-depth information on the five mind traps that most entrepreneurs face and over 20 strategies to overcome them: https://gum.co/mindsetmatters

10 Affirmations to Help You Speak Life Into Your Business

Hello, and welcome to the final session of our Mindset Matters series. Over the past 3 lessons, we’ve discussed the negative consequences that having a lack of confidence, procrastination and operating in fear can have on your business. As I record this, it’s the beginning of 2020. Many of us are in the process of writing our goals and setting intentions for the new year. It was important to me that I teach on these final business traps, perfectionism and overthinking, before you got out of planning mode. Yep, you’re getting a two for one teaching this time. Why? These two issues go hand in hand when stopping you from achieving those business goals you’re super excited about right now. I want you to have your best year ever and understanding the techniques to get over these last two business traps, perfectionism and overthinking, will help. I heard your feedback! You want all the business traps and smart solutions in one place for easy access. I've created The Mindset Matters Companion Guide to do just that. Inside, you'll find... * Complete transcripts of each episode * Links to listen via Spreaker, Spotify and YouTube * BONUS: Questions to help you unpack how each of the traps have been affecting your business * BONUS: A master list of all the smart solutions needed to move past these mind traps  Purchase The Mindset Matters Companion Guide now at https://gum.co/mindsetmatters

Mindset Matters: Traps 4 and 5 - Perfectionism and Overthinking

Welcome! This is the third episode in the Mindset Matters series. In it, we’ve been tackling those mindset traps that can hinder the growth of our businesses. First, we talked about lack of confidence. Then we took on procrastination. This time, we delve into something a little deeper: fear. I’m going to cover five types of fear that you’ll have to push through as an entrepreneur in order to grow yourself and your business. Specifically, I'll cover these five fears. 1. Fear of failure 2. Fear of rejection 3. Fear of success 4. Fear of letting go 5. Fear of leaving others behind Your clients are out there waiting for you. There are people who need what you have to offer so they can get closer to their own goals. While you may not completely get over your fears, you can push through them, get out there and serve. Thank you to everyone who’s given feedback on the Mindset Matters series so far. I appreciate you and your thoughts. One thing I’ve heard several times is that you’d like a way to keep track of all the mind traps I’ve shared as well as the tips to move past them. Well, I’ve got something special for you next week. I’ll be releasing a companion guide, complete with text transcripts, quick links to each audio lesson, prompts to get you to dig deeper and more. I’ll share the link with you next week, so make sure you tune in or subscribe to get notified when the next podcast is available. Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com Want to access the pricing class I shared during this podcast: http://bit.ly/getthepriceright

Mindset Matters: Trap 3 - Fear

As our Mindset Matter series continues, we delve into procrastination. It's the whole idea of putting something off until…never. Often, procrastination is the symptom of something larger. We don't put off tasks just for the sake of not doing them. Most of us know our delay is hurting us but put tasks off anyway. Why do we do it? There's a deeper reason. In this podcast, I'll talk about what might be behind your procrastination, share what was behind mine and give you five tips to help you move from inaction to action. Note, this first appeared in my newsletter, so you'll hear reference to that in the audio. Want to subscribe? Click here: http://inspiredmarketinginc.com/JV/ Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com Need additional support? Join my Facebook community for women entrepreneurs: https://bit.ly/BecomeYourOwnCEO

Mindset Matters - Trap 2: Procrastination

This week kicks off a series called "Mindset Matters." Each week, we'll dive into a different "trap" that's holding you back in your business. I'll also give you tools to bust through them. As Henry Ford said, “Whether you think you can, or think you can’t, you’re right.” I'm going to help you realize you can. You CAN feel confident in your abilities. You CAN charge what your products and services are worth and still get clients. You CAN live a life of financial abundance working for yourself. You CAN create a clear and focused vision for your company. You CAN have a successful business and get things done. I'm going to kick off the Mindset Matters Series with Trap #1 - Lack of Confidence. I'll talk about how lack of confidence is holding you back from fully showing up in your business and being successful. I'll also give you 5 tips to help immediately give you a boost. Want to work through this one-on-one? Book time with me online: http://www.inspiredmarketinginc.com - Need additional support? Join my Facebook community for women entrepreneurs: https://bit.ly/BecomeYourOwnCEO

Mindset Matters - Trap 1: Lack of Confidence

In this lesson, I talk about 5 pieces of conflicting business advice you'll hear and how they don't necessarily have to be part of your business plan. A couple are if you don't make $100,000 a year, you're not successful and you need to wake up at the crack of dawn to be productive. CHALLENGE: Examine your business goals and work behaviors. Are you doing what's best for you and your business or doing what you think you're supposed to do? Is there anything you need to change? If so, post it below. Heard some "popular" business advice that doesn't resonate with you? Post that below, too. Have a great week! Let's connect online: - http://www.inspiredmarketinginc.com/ - https://www.facebook.com/InspiredMedia - http://linkedin.com/in/inspiredmedia1

Define Success on Your Own Terms

In this episode, I'm sharing 8 ways to navigate the dream killers in our lives, you know, those people who never seem to have anything good to say about the goals you're pursuing. Here are a few of them: - Be observant - Be quiet - Celebrate your wins Now is not the time to give up. Even if support feels few and far between, know that you're not alone. In fact, I created a community for women entrepreneurs just like you. The space is especially for women whose families and friends don't fully understand why they'd leave the "safety" of a regular paycheck to pursue their dreams or start a side hustle instead of just getting a "better" job. Surrounding yourself with like-minded leaders is crucial to business success. Welcome to your support system. Want to join us? We'd be happy to have you: http://bit.ly/becomeyourownceo

8 Ways to Navigate Dream Killers

Can you identify with any of these statements? •You have the following social media accounts at minimum: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Google+, Snapchat. •You're in the middle of several projects right now. None of them are complete, and you have no launch date set for any of them. •You own a domain name for every business idea you have, but you have no built out websites. •You have 10+ tabs up in your web browser at any given time, with things to read, things to download, a random social media account and your email inbox. •You started a blog or email newsletter last year, wrote three articles and haven't written anything since. If you found yourself nodding your head as you read those statements, you're probably suffering from the business trap of Shiny Object Syndrome. In this podcast, learn where it comes from, why it's detrimental to your business and how you can combat it. Was this Marketing Moment helpful? If so, please share with your networks. -- For more small business marketing tips, download Know Your Business: How to Attract Ideal Clients & Sell More - http://amzn.to/1n1kRCD

Business Trap - Shiny Object Syndrome

Do you find yourself investing in everyone's needs except your own and those of your business? In this teaching, I share 3 reasons why it's important to invest yourself and what this issue is really about (it usually has nothing to do with money). Then, I will share a tip to help silence your inner critic. Remember: You are worthy of investment! I'm here to help. Schedule your 30-minute business boosting session now at http://inspiredmarketinginc.acuityscheduling.com so that we can work together to clear your inner clutter and develop a solid plan to market your business.

You Are Worthy of Investment

Looking for bite-sized marketing tips you can implement in your business immediately? Need a quick boost of motivation to start your day? Then listen in. About Your Host: Dequiana Jackson, CEO of Inspired Marketing, Inc., shows women entrepreneurs how to use solid marketing strategies to create a profitable, service-based business.

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Morning Motivation & Marketing Moments

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