Companies spend crazy money on ads during the Superbowl. What can we learn from them? What concepts stick? Is humor a good advertising strategy (hint: yes!)? And which ads inspired us? Head to social and let me know what concepts you will be applying to your own marketing Facebook: @KateWinterDS (https://www.facebook.com/katewinterds) Instagram: @KateWinterDS (https://www.instagram.com/katewinterds) LinkedIn: @KateWinterDS (https://www.linkedin.com/in/katewinterds/) Clubhouse: @KateWinterDS

Not Your Mama's Marketing

24: Ep 24: Marketing Lessons from the Big Game

It's the month of LOVE and I want to talk about loving your customers! For more information, check out Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm (https://learn.katewinter.com/bundles/nymm)

23: Ep 23: Loving Your Customers

Time to check in on your branding! In this episode, we discuss the visual aspects of your brand and why you occasionally need to review them.

22: Ep 22: Checking in with your Brand

Is Generic Content Killing Your Marketing? If you do the same thing as everyone else, how are you going to get to an outcome that's different? In this episode, I encourage you to take a look at the images and words that you are using in your marketing, social media, and on your website.  How can you, be more YOU? 

21: Ep: 21 Is Generic Content Killing Your Marketing?

When was the last time you worked on your business instead of for your business? Use the beginning of the year as a time to review your systems and processes. The goal isn't always to work more, but to work better.

Ep: 20 Kicking off 2021: The Goal Isn't to Work More, but to Work Better

Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of connections. I’m referring to situations where the goal is to build deeper connections and systems of support. There’s a popular saying: you are the average of the five people you spend the most time with. What does that look like for you professionally? Is it coworkers, business partners, and employees? Do you consciously put yourself in situations to connect with other people from a growth perspective? Join Not Your Mama's Mastermind (https://learn.katewinter.com/bundles/nymm) : https://learn.katewinter.com/bundles/nymm

Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.

"Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed." Paulo Coelho Author of The Alchemist It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan (https://learn.katewinter.com/courses/marketing-plans) is one of the least exciting conversations we have in business- maybe behind tax planning or insurance.  After years of working with small businesses and entrepreneurs, I see how necessary marketing plans really are. Without a marketing plan, you can fall into some poor decisions. It’s hard to learn new things and admit we need help. The first step to improving is to figure out what when wrong in the past and learn from there.  I encourage you to grab the free download: 3 Common Marketing Mistakes (https://www.katewinter.com/free-download/)  and How to Fix Them: https://www.katewinter.com/free-download/ If you are ready to build a marketing plan that will set you up for a strong 2021, check out my new course Easy & Effective Marketing Plans (https://learn.katewinter.com/courses/marketing-plans) where you learn about the essential parts of a marketing plan and how to build a great one tailored to your business. https://learn.katewinter.com/courses/marketing-plans

Why You Need a Marketing Plan

It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant. Read More (https://www.katewinter.com/holiday-marketing-2020/) Related Episodes: Holiday Marketing- How to Create and Execute a Last-Minute Plan (https://podcasts.apple.com/us/podcast/holiday-marketing-how-to-create-execute-last-minute/id1487569412?i=1000456846610) Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site (https://www.katewinter.com/improve-ecommerce-site/) Connect on Social: Facebook (https://www.facebook.com/katewinterds) Instagram (https://www.instagram.com/katewinterds) LinkedIn (https://www.linkedin.com/in/katewinterds/)

Bonus: What's Different for Holiday Marketing in 2020

We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving their customers in new ways like curbside pickup, delivery, and providing new experiences. But right now, the e-commerce experience can make or break your online sales. Before the holiday rush, review your website paying attention to these ten features. Read: https://www.katewinter.com/improve-ecommerce-site/ (https://www.katewinter.com/improve-ecommerce-site/) Related Episodes: Holiday Marketing- How to Create and Execute a Last-Minute Plan (https://podcasts.apple.com/us/podcast/holiday-marketing-how-to-create-execute-last-minute/id1487569412?i=1000456846610) The 7 Reasons Why Your Website Isn't Converting (https://podcasts.apple.com/us/podcast/the-7-reasons-why-your-website-isnt-converting/id1487569412?i=1000457448913) Facebook (https://www.facebook.com/katewinterds) Instagram (https://www.instagram.com/katewinterds) LinkedIn (https://www.linkedin.com/in/katewinterds/)

Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site

What pictures are you using to represent your brand? Are they custom or are you still scraping pics off of Google Images? I sit down with Mandy Brisco of Amanda Brisco Photography and we talk all things branding photography.  We talk about:  How her success comes from a collaborative perspective instead of competitive How to use your content as a way to serve your client Showcasing your true personality in your pictures versus trying to be something you are not How to hire a brand photographer Mandy has transitioned from photographing brides to business and she is one of the most in-demand brand photographers in the Pittsburgh Area. Visit Mandy online: Website http://www.AmandaBriscoPhotography.com IG at http://www.instagram.com/amandabriscophotography  FB https://www.facebook.com/A.BriscoPhotography

Brand Photography with Mandy Brisco

Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or maybe you are ripping out walls and ordering new appliances. Your brand can become dated just the same way your old countertops can. But before you overhaul every visual representation of your business or ignore me thinking that’s not important, ask yourself- is it time for a rebrand? Do I really make time to focus on what my brand really is? Am I avoiding branding because I’m too busy working for the business to work ‘on’ the business? Which is a trap I find myself in often. https://www.katewinter.com/rebranding/

How to Know When It’s Time to Rebrand or Refresh your Branding

Entrepreneurs, we hustle and we grind, but we don't stop. Ever. Jess Hatheway, founder of the Wholistic Picture shares her entrepreneurial journey and tips for preventing and treating burnout, plus three key things to watch out for. After months of stay at home orders, cancellation, changing expectations, and civil unrest- its time for a wellness check.  Tag me on IG @katewinterds with your favorite takeaways from this interview. Catch up with Jess:  Instagram: @jesshatheway Facebook (personal): Jess Hatheway Facebook (business): The Wholistic Picture The Wholistic Picture Sneak Peek: https://www.facebook.com/groups/185868002868800  The Wholistic Female Membership: https://thewholisticpicture.mykajabi.com/the-wholistic-female  The Wholistic Entrepreneur Mastermind Membership: https://thewholisticpicture.mykajabi.com/the-wholistic-entrepreneur 

Entrepreneurship and Wellness with Jess Hatheway

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal potential client or customer. But in the craziness of 2020, I am willing to bet that you are missing out on the one social media outlet that is built to grow your professional network. Yep, LinkedIn. I know I know, it’s not flashy or sexy. No one wakes up like ‘OMG I have to check what Sarah’s consulting firm is up to on LinkedIn’. I would even go so far as to say that LinkedIn is often to the forgotten social media outlet. But it really shouldn’t be. LI is replacing mixers, networking events, and traditional face-to-face exchanges of information. More often at a professional event, I give out my IG handle or LI link rather than my business card. Learn More at: https://www.katewinter.com/8-biggest-linkedin-mistakes-you-are-probably-making/

8 Biggest LinkedIn Mistakes You are Probably Making

Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open-source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a developer’s perspective are all of the amazing plugins available to give your site better functionality. These plugins can make your site do just about anything you need or want it to do. But aside from all fo the fun features, there are three types of plugins that are definitely non-negotiable. I’m going to cover these three types of plugins here, keep in mind that the suggestions I am going to make are all free. No cost, all downloadable from the Wordpress backend tool, nothing crazy or techie about these. But they all do offer a paid premium version with added functionality. Most of my sites work just fine on the free versions. These are not ads or affiliate links. Just some tools that I love and make my life easier. Blog Link: https://www.katewinter.com/the-3-plugins-every-wordpress-sites-needs-to-have Security Plugin: https://wordpress.org/plugins/wordfence/ Search Engine Optimization Plugin: https://wordpress.org/plugins/wordpress-seo/ Analytics Plugin: https://wordpress.org/plugins/google-analytics-for-wordpress/

The 3 Plugins Every WordPress Site Needs to Have

I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same way I am. In that spirit, I have put together this quick guide on how to market your small business right now. If you can still operate your business in some way, shape, or form in the midst of this pandemic, the question becomes how do you advertise your products and services in this current climate?

How to Market Your Business and Services During a Pandemic without Feeling Slimy

Welcome to Not Your Mama’s Marketing Podcast, I am Kate Winter. After 15 years in sales and marketing- I ventured into the land of entrepreneurship to help businesses in a variety of industries grow. From digital marketing and branding to sales and events- I am your resource for ideas that make your business stand out. Each week, I bring you functional marketing advice, motivation, and transformational stories of businesses and entrepreneurs that break the mold with creative and unique strategies. This is Not Your Mama’s Marketing.

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Not Your Mama's Marketing

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