Here’s to the future!   Instead of goodbye, that’s what my friend used to say.   HIs name was Arnold Penney.   He died at 92. Literally, my oldest friend.   And for some reason, he had erased the word “goodbye” from his vocabulary.   Perhaps it was because he had had so many hard... The post 52. Here’s to the Future! appeared first on Navigating the Fustercluck.

Navigating the Fustercluck

52. Here’s to the Future!

I Can’t Recommend This Business Anymore… The Holding Companies Won’t Allow Me to Lead… There Are No Advertising Heroes These Days… I’m Really Hoping NOT to Get Promoted…   These are just some of the brow-raising things that I’ve been hearing lately.   Some of which I’m hearing for the very first time.   Perhaps... The post 51. 8 Brow-Raising Things I’ve Heard a Lot Lately appeared first on Navigating the Fustercluck.

51. 8 Brow-Raising Things I’ve Heard a Lot Lately

It’s in your head.   And it won’t get out.   That little voice only you can hear.   Yet it’s loud and clear.   You’re not good enough.   You can’t do it.   You’re an imposter.   A fake.   A fraud.   And you’re about to be found out.   We’ve all... The post 50. Confidence appeared first on Navigating the Fustercluck.

50. Confidence

Gallup says only 29% of Millennials are engaged at work.   With 16% actively disengaged. (Meaning that they’re actually getting paid to undermine their place of work.)   That means over 55% are in the middle. They’re stuck in limbo. Passionate with nothing to be passionate about.   And Millennials aren’t the only ones.   ... The post 49. Will Agencies Ever Learn? (The Importance of Education & Training) appeared first on Navigating the Fustercluck.

49. Will Agencies Ever Learn? (The Importance of Education & Training)

Imagine our ancient ancestors out on the long grass of the wild plain.   Their senses fixed upon their predators.   Lions and tigers and bears, oh my!   Meanwhile, the beasts that sustained our predecessors could be passing them by without them noticing at all.   Making their situation that much more dire.  ... The post 48. Good Bad News: Turning the Negative into the Positive appeared first on Navigating the Fustercluck.

48. Good Bad News: Turning the Negative into the Positive

No one likes meetings. At least not the way that they’re usually run now. Power Point and Keynote have actually detracted as much as they’ve added to presentations. Presenters being more in the service of their slides than the story that they’re trying to tell. Meetings in person can be rough sledding but conference calls... The post 47. The Calling: How to Make Your Conference Calls Better appeared first on Navigating the Fustercluck.

47. The Calling: How to Make Your Conference Calls Better

Ever wondered about what it would be like to be in an arranged marriage?   Negotiating to be chosen to receive your partner’s dowry?   Hoping that you may actually come to like each other?   Well, that’s pretty much what the new business process is like.   After flirting with one another throughout the... The post 46. Client/Agency Prenups: The Rules of Engagement appeared first on Navigating the Fustercluck.

46. Client/Agency Prenups: The Rules of Engagement

Go   There it is again   Go   Butting in again   Go   Calling me    Go   Whispering   Kicking   Urging me   To go   Find myself   Create myself   Go   Travel   Go    Write   Go   Pull   Push   Reach   Beyond myself  ... The post 45. My Get Up and Go Has Got Up and Went appeared first on Navigating the Fustercluck.

45. My Get Up and Go Has Got Up and Went

Once upon a time, back in an era where beer commercials were all the talk and insurance ads tried to bully you into buying a policy, Geico took a stand. They broke the mold. Zigged when everyone else zagged. And upended every other cliché you can think of. Geico took on fear when fear was... The post 44. Is Geico Losing Its Nerve? appeared first on Navigating the Fustercluck.

44. Is Geico Losing Its Nerve?

Welcome to Episode 43 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the tangled-up world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re just settling into the New Year. And people are already talking about... The post 43. The Award Show Industrial Complex appeared first on Navigating the Fustercluck.

43. THE AWARD SHOW INDUSTRIAL COMPLEX

Welcome to Episode 42 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the gloriously insane world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re Thanks again for helping our launch year be such a success.... The post 42. New Years-ish Resolutions appeared first on Navigating the Fustercluck.

42. New Years-ish Resolutions

Welcome to Episode 41 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re at the point of the year where we can look back at... The post 41. Greatest Hits Volume 2 appeared first on Navigating the Fustercluck.

41. Greatest Hits Volume 2

Welcome to Episode 40 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re at the point of the year where we can look back at... The post 40. Greatest Hits Volume 1 appeared first on Navigating the Fustercluck.

40. Greatest Hits Volume 1

Welcome to Episode 39 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the everchanging world of creativity & marketing. That’s why this episode explores 3 distinct employer/employee relationships:   Family  Free agents Alliances   My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in... The post 39. Family Style, Free Agency or Alliances? appeared first on Navigating the Fustercluck.

39. Family Style, Free Agency or Alliances?

Welcome to Episode 39 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the everchanging world of creativity & marketing.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, for a special edition of the show.  A common thread thru many of our... The post 38. Storytelling: The Triple Special Day (Live)  appeared first on Navigating the Fustercluck.

38. STORYTELLING: THE TRIPLE SPECIAL DAY (LIVE) 

It’s simple but not easy. That’s the paradox of the creative world. At its core, it’s nothing more than problem/solution with a twist. Very simple stuff, right? So, if it’s so simple, why isn’t it equally as easy? In a nutshell: human beings. Even with our bulging frontal lobes and opposable thumbs we find a way to muck things up. Creating one big fustercluck.

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Navigating the Fustercluck

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