In this episode of On The Back Bar Podcast, Chris talks to Hanna Lee & Michael Anstendig about their award winning PR agency and what beverage professionals can do to improve their media presence. Michael Anstendig is Partner, Editor in Chief and Media Trainer at Hanna Lee Communications. He is also a journalist who has covered the hospitality industry for media outlets such as the New York Times, Time Out New York, and reviewed more than 200 restaurants for New York Magazine’s website, www.nymag.com. Together with Hanna Lee, Michael co-hosts “Hospitality Forward,” the agency’s award-winning podcast, with listeners in 70 countries worldwide. The duo interviews leading hospitality and travel journalists who share insights and tips for industry pros to earn the media’s spotlight. Hanna Lee is President and Founder of Hanna Lee Communications (HLC), an award-winning public relations agency specialized in hospitality and travel, including bars, restaurants, spirits, hotels, craft beer and wine. Hanna has helped build national and global brands for The Dead Rabbit, Danny Meyer’s Union Square Hospitality Group (Porchlight and Cedric’s at The Shed), Major Food Group (Carbone, Dirty French and The Polynesian), Ian Schrager’s PUBLIC and The Times Square EDITION with JF Restaurants, PDT, Allegory at The Eaton DC, Mace, Bathtub Gin NYC/LA, JIMMY, Giorgio Armani’s Armani/Ristorante 5th Avenue, Raised by Wolves in San Diego, The World's 50 Best Bars, Fever-Tree USA, Campari, Barr Hill Gin, DE-NADA Tequila, Town Branch Whiskey, Cooper Spirits (Lock Stock & Barrel and Slow & Low), Papa's Pilar Rum, Creature Comforts and others.  Enjoy! Links Hanna Lee Communications, Inc. Japanese Art of the Cocktail: https://amzn.to/3vtYxX8  “Hospitality Forward" podcast Apple Podcasts: https://apple.co/2Z3CdEQ  Spotify: https://spoti.fi/3ibdW7h   iHeartRadio: https://ihr.fm/2FlEynm ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

On the Back Bar

On The Back Bar #52 Hanna Lee and Michael Anstendig discuss the foundations for successful PR in the beverage industry.

On The Back Bar. A Bartender Podcast for the Drinks Trade #51 Ian Burrell on Rumfest 2021, Equiano Rum, and defining the role of the Rum Ambassador. In this episode of On The Back Bar Podcast, Chris talks to Ian 'Rum' Burrell the global ambassador for the rum category and, THE man to speak to for all things rum. He also founded Rumfest, the world's first rum festival in 2007 and, has since inspired the birth of rum festivals around the world including Miami, Berlin, Paris, Rome, Madrid, Prague, Hong Kong, California, New York, Chicago and Mauritius). Enjoy!   Website: ianrumburrell.com/ Rumfest Tickets: rumfest.co.uk/show-tickets/ Instagram: The Rum Ambassador   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

On The Back Bar #51 Ian Burrell on Rumfest 2021, Equiano Rum, and defining the role of the Rum Ambassador.

In this episode of On The Back Bar Podcast, Chris talks to Alexandre Gabriel owner and master blender of Maison Ferrand. Alexandre discovered an old Cognac home and transformed it into what is now known as Maison Ferrand, in the heart of Cognac's Grande Champagne region. Along with a small team, Alexandre turned the Cognac House into one of the most distinctive producers of artisanal spirits in today's market, resulting in an award-winning portfolio of coveted brands. Alexandre's love for creating fine spirits is unquenchable and his fruits of labor are well known and appreciated by both bartenders and fine spirit lovers alike. He has looked to the past to create spirits for the future that include: Pierre Ferrand Cognac, Pierre Ferrand Dry Curacao, a traditional French Orange Curacao based on a 19th century recipe; Citadelle Gin and the Plantation Rum portfolio.  Enjoy!   Website: http://maisonferrand.com/en/   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

On The Back Bar #50 Alexandre Gabriel on innovation, discovering old recipes and the story of Maison Ferrand.

In this episode of On The Back Bar Podcast, Chris talks to James Arthur Rackham of "Daddy Rack" Tennessee Straight Whisky.  J.Arthur Rackham's lifetime spirit adventure began at an early age, when he was born above his father's liquor store on London's Portobello Road. In 1968 at the age of 15, he was an apprentice with the Camus family in Cognac, France, where he worked in the distilleries and rackhouses with his seasoned instructors. This was the start of his 40-year career as a blender and worldwide spirit trader. James has also been the go-to guy for big purchasers of cognac, Armagnac, and calvados, as well as sophisticated botanical gin formulations in the last ten years.  Enjoy! Social Media Handles Website: www.daddyrack.com/ Twitter @RealDaddyRack Instagram @daddy.rack.whisky.uk   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

On The Back Bar #49 Daddy Rack on distillation best practices, spirit industry developments, and his passion for Tennessee.

On The Back Bar. Entrepreneur Series #4 Welcome to a new series of On The Back Bar talking to entrepreneurs in the hospitality industry about business strategy and start ups.  In this episode of On The Back Bar Podcast, Chris talks to Tim Angelillo, Founder/CDO of Sourced Craft Cocktails. The largest craft cocktail delivery company in the United States. Tim's extensive experience as a tech executive and entrepreneur prepared the groundwork for his successful business. Sourced Craft Cocktails is an on-demand delivery business that uses expert mixologists to produce personalized cocktails that can be ordered and delivered the same day from your iPhone. It would be an understatement to say that this business has been a success. They served an amazing 50 million cocktails in 2020 alone, gave virtual happy hours to major tech companies like Apple, Google, and Netflix, and did so while paying each bartender a fair living wage. Tim's entrepreneurial spirit has seen him support the Hospitality industry, bring delight to consumers at home through well-crafted cocktails, and modernize America's 90-year-old alcohol regulation. Enjoy! Social Media Handles Website: sourcedcraftcocktails.com   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com

Tim Angelillo on defining your North Star, craft cocktails on demand and navigating America's three-tired distribution system.

In this episode of On The Back Bar Podcast, Chris talks to Symphony Loo about the the much anticipated Negroni week and what Campari is doing throughout the region of South East Asia to support it.    Symphony is the South East Asia Brand Ambassador for Campari Group and for the last three years has been developing bartenders throughout the region. Hospitality has been part of her DNA from a young age. She studied hotel design and project management at the prestigious Les Roches Global Hospitality Education institution  and has worked in well known venues. This includes Four Seasons Hotel Singapore, The Cufflink Club and was the Group Beverage Manager for Neon Pigeon.  Enjoy! Instagram: symphonyloo Campari Group   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com 

On The Back Bar #48 Symphony Loo on Campari, celebrating the Negroni and what it really means to be a brand ambassador.

In this episode of On The Back Bar Podcast, Chris talks to Mark Sansom about the exciting return of a live ceremony for The World's 50 Best Bars, The new award 'Siete Misterios Best Cocktail Menu' and the relaunch of 50 Best Discovery.    Mark is the Content Editor for 50 Best. He joined the brand in April 2019 after five years as Editor of Food and Travel, the world’s leading gastronomic tourism magazine. Before that, he was Food and Drink Editor on Men’s Health and News Editor at London’s Squaremeal. When not eating and drinking in the name of good and proper research, he hits golf balls along the floor and cricket balls in the air. Enjoy! https://www.worlds50bestbars.com/ Best Cocktail Menu Submission Form    ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com 

The World's 50 Best Bars 2021 Updates with Mark Sansom.

In this episode of On The Back Bar Podcast, Chris talks to Ryan Christiansen, a Vermont native, Head Distiller, Entrepreneur & President of Vermont’s Caledonia Spirits, famed for crafting Barr Hill Gin, Barr Hill Reserve Tom Cat Gin and Barr Hill Vodka.   Ryan perfected working with raw honey in the production process and leads the team that crafts these award-winning spirits.   As President, he is responsible for setting and achieving the company’s strategic goals across production, finance, sales, marketing, research and development, quality control and investor relations.   He sees Barr Hill Gin as a brand that is expanding nationally and internationally, yet still has unshakeable local roots and is a proud ambassador for Vermont agriculture. The distillery includes a world class cocktail bar that showcases local ingredients and sustainable practices, as well as a tasting room for its legions of loyal fans.    Caledonia Spirits    Enjoy!   ***** Join our community on Facebook! Beverage Network This podcast relies on our listeners to keep the show going! If you could support us by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me. Or you can just buy me a coffee to say thanks with the link below! :)  https://www.patreon.com/onthebackbar buymeacoffee.com/chrismenning                 ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast in the future. Head over to our website gastronomerlifestyle.com Contact me at christopher@gastronomerlifestyle.com 

On The Back Bar Podcast #47 Ryan Christiansen on discovering raw honey, lessons on gin production and running a successful craft distillery.

On The Back Bar. A Bartender Podcast for the Drinks Trade #46 Jason Williams on the 20 pillars of successful beverage consultancy. In this episode of On The Back Bar Podcast, Chris talks to Jason Williams, the Creative Director of Proof & Company, Asia Pacific’s leading independent spirits company. Under Jason’s leadership, Proof Creative has become the world’s most awarded bar consultancy. In this work, Proof Creative takes a holistic approach to bar consultancy, working across all layers of guest experience using a proprietary 20 Pillar framework. He served as Master of Gin at ATLAS, helping to create the world’s largest gin collection and an active Juniper Society. He is also the first member of the Gin Guild in London from Singapore. Enjoy!   Proof & Company Instagram: Jason Williams Apollonia Sydney   ***** Before we get started I wanted to reach and ask for your help. This podcast relies on our listeners to keep the show going. If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me.   https://www.patreon.com/onthebackbar  Paypal: Buy me a beer to say thanks  :)  ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com

EP#46 Jason Williams on the 20 pillars of successful beverage consultancy.

On The Back Bar. A Bartender Podcast for the Drinks Trade #45 Jean-Sebastian Robicquet. A masterclass in gin, brand building and celebrating 20 years of success.     In this episode of On The Back Bar Podcast, Chris talks to Jean-Sebastian Robicquet, master distiller and founder of Maison Villevert, the producer of iconic brand such as G'vine, La Quintinye vermouth and Ciroc.  Jean-Sebastian has had an incredible career being an inspiring figure in both the gin industry and the beverage world. Not only did he recently be included in the Gin Magazine Hall of Fame but he is also celebrating 20 years of Maison Villevert.  Enjoy!   https://www.maisonvillevert.com/   ***** Before we get started I wanted to reach and ask for your help. This podcast relies on our listeners to keep the show going. If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me.   https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :)  ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com

EP#45 Jean-Sebastian Robicquet. A masterclass in gin, brand building and celebrating 20 years of success.

On The Back Bar. A Bartender Podcast for the Drinks Trade #44 Ronnaporn Kannivichaporn on presentation best practises, balancing the five tastes and comedic value in competitions.   In this episode of On The Back Bar Podcast, Chris talks to Ronnaporn Kannivichaporn, Co-owner of Backstage cocktail bar and Find the Locker Room in Bangkok. Ronnaporn has one Diageo World Class twice and Barcadi Legacy in 2019 so we chat about this incredible feat and how he achieved it.  Enjoy! ***** Before we get started I wanted to reach and ask for your help. This podcast relies on our listeners to keep the show going. If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me.   https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :)  ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com  

Ep#44 Ronnaporn Kannivichaporn on presentation best practises, balancing the five tastes and comedic value in competitions .

On The Back Bar. A Bartender Podcast for the Drinks Trade #43 Richard Seale. A masterclass in rum production.   In this episode of On The Back Bar Podcast, Chris talks to industry titan Richard Seale about his role in changing the landscape of rum, educating about production and the importance of Doorly's XO to his success.   Enjoy!   ***** Before we get started I wanted to reach and ask for your help. This podcast relies on our listeners to keep the show going. If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me.   https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :)  ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com  

Richard Seale. A masterclass in rum production.

On The Back Bar. Entrepreneur Series #3 Welcome to a new series of On The Back Bar talking to entrepreneurs in the hospitality industry about business strategy and start ups.  In this episode of On The Back Bar Podcast, Chris talks to Josh Jacobs of Speakeasy Co. Speakeasy Co. is a technology company and e-commerce platform for the Wine & Spirits industry that ships beverage alcohol brands directly to consumers. The platform enables brands to sell directly to consumers from their own respective websites without disrupting the three-tier system, giving these brands the opportunity to own their own user experience from beginning to end, in addition to owning their own data and analytics of their target customer. We talk about how is background in tech is now helping the beverage trade and how he helped Elon Musk sell out his Tesla Tequila in 1 hour and a half! Enjoy! Social Media Handles Website: www.SpeakeasyCo.com   ***** If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :) ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com

Josh Jacobs on bringing tech to distilleries and the importance of pivoting in business.

On The Back Bar. A Bartender Podcast for the Drinks Trade #41 Diego Ferrari on the DNA of a great ambassador, lessons in low abv cocktails and the importance of respecting others.   In this episode of On The Back Bar Podcast, Diego Ferrari the global brand ambassador of Matusalem rum and author of “ Low Alcohol Cocktails - New Frontiers in Mixology “.   Enjoy!   Low Alcohol Cocktails - New Frontiers in Mixology book    ***** Before we get started I wanted to reach and ask for your help. This podcast relies on our listeners to keep the show going. If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. Patreon is a platform where you can support the podcast with a small monthly donation. This funding will help with all manner of things to equipment costs, editing and even getting some hard to reach people to sit down with me.   https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :)  ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com  

On The Back Bar. A Bartender Podcast for the Drinks Trade #41 Diego Ferrari on the DNA of a great ambassador, lessons in low abv cocktails and the importance of respecting others.

On The Back Bar. Entrepreneur Series #2 Welcome to a new series of On The Back Bar talking to entrepreneurs in the hospitality industry about business strategy and start ups.  In this episode of On The Back Bar Podcast, Chris talks to Zack Lister, founder of Bodega Brands.  Bodega Brands is a family of brands owned and operated under one roof, working together towards one mission: To provide best-in-class beverage products to the hospitality industry. We talk to Zack about the launch of his premium HECHO TEQUILA SODA and his cold pressed juiced business, DRINK ARTE. Enjoy! Social Media Handles Website: https://www.bodega-brands.co Website: https://www.siphecho.com   ***** If you could support us by giving a small donation through Paypal or by joining our Patreon it would really help this podcast grow. https://www.patreon.com/onthebackbar  Paypal: Donate to make the show great  :) ***** If you love our show would you please consider leaving us a review on iTunes or giving us 5 stars? It will really make a difference and help the podcast for the future. You can find show notes soon on gastronomerlifestyle.com Contact me on christopher@gastronomerlifestyle.com

Zack Lister on the importance of quality in the RTD market and respecting agave.

The drinks world has become one of the most exciting and innovative industries in the world, and its time we learned more about it. Every week Join your host Christopher Menning ‘On the Back Bar' as he talks to industry leaders and experts from across the globe. Be part of the discussion as we cover a wide range of topics and trends on the subject of alcohol. From craft cocktails, wine, beer and spirits, this is the podcast for you. If you are a bartender, sommelier, brand ambassador, whisky aficionado or frankly just like a good beverage then welcome to your new home for drink news, storytelling, insight and entrepreneurial advice.

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On the Back Bar

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