Online market research - for iPod/iPhone

The Open University

How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies ...Read More

How has the arrival of the internet changed the nature of marketing research? Can doing ma...Read More