  In Part 1 of our conversation with Bill Greener, veteran political communicator and senior partner of media consulting firm, Greener and Hook, we discuss Bill’s extensive experience dates back to serving as a GOP volunteer in the 1964 presidential campaign. Bill then shares stories and advice from experience ranging from working in the Ford White House's communications office, then became the Deputy Chief of Staff for political operations and communications at the Republican National Committee during the Reagan years and then served as CEO of the 1996 Republican National Convention. Following this interview, which took place in June 2016 and had not been released until now, Bill was tapped to be the Program Director of the 2016 Republican National Convention and then Executive Producer of the 58th Presidential Inauguration. This interview itself generated the possibility of the show's host, Dustin Olson, playing a significant role in both historic events. In a wide-ranging two-part interview, Bill begins by discussing how political communications has evolved through his years in the business, keys to effective messaging and then his unique perspective on the important role national political conventions play in framing its presidential nominee in a positive light. “You’ve got to connect with your audience emotionally,” Bill says. “They’ve got to care about what you’re talking about, they’ve got to agree with what you’re saying about it, and they’ve got to believe you can do something about it. You’ve got to get all three things. Otherwise, you’re just wasting dollars.” Bill had the chance to become acquainted with several presidents, and would-be presidents, over the years; and he explains how one of Ronald Reagan’s closest advisers made a positive impact on him. We know you will enjoy hearing his fascinating stories and great advice; and of course, the story of the historic opportunities that came out of this interview. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com   --- Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to INSPIRING & EMPOWERING candidates, non-profits, corporations, and associations to make a positive impact in their communities. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Political Trade Secrets: Winning Campaigns | Elections | Politics

Bill Greener P1, Effective Messaging & the Evolution of Political Communication

In this episode, we continue our conversation with Doug Lane, founder of Fastlane Productions. Doug has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector.  In Part 2, Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures.   If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.  

Creating the Money Shot P2: Doug Lane on Staging Presidential Events

In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies.  In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the SEA of Life is, lessons from military planning and the importance of redundancy.   If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Creating the Money Shot P1: Doug Lane on Staging Presidential Events

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 2, Wayne gives candidates and causes unprecedented insight into how Editorial Board Interview process. He lays out just how the Ed Board prepares for the interview and how the interviewee should prepare. Wayne provides invaluable advice on how to conduct yourself during the interview. This truly is a one-of-a-kind resource for "How to Ace Your Newspaper Endorsement Interview" For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview

In this episode, we speak with Josh Kraushaar, Political Editor at National Journal and co-author of the Almanac of American Politics. Josh provides us with a national political reporter's perspective on how campaigns and politicians could better handle the media and get their message out. We learn from Josh what it takes to be a successful journalist and the lessons he learned from his mentors. We also cover some of the key issues facing politics in America today leading up to the 2016 Presidential Election. For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages. In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevant in the new media age. We also learn lessons from Wayne's long career as a journalist, including his role in developing "Commando Journalism" For more info and links, check out the Show Notes on   www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.      

Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages

In this episode, we speak with Mort Kondracke, the co-author of Jack Kemp: The Bleeding-Heart Conservative Who Changed America. This is the only definitive biography of Jack Kemp, the legendary Buffalo Bills quarterback, dynamic Congressional leader, and champion of supply-side economics -- the idea that lowering taxes spurs economic growth. Mort Kondracke makes the argument that Jack Kemp is the most influential non-president, American politician of the last century. Jack Kemp’s relentless optimism, focus on growth, enthusiasm for his ideas, and his compassion for all Americans, fueled his success and candidates on both sides would do well to take up the mantle of Jack Kemp and use it to make a positive impact for America. Mort Kondracke served as a White House Correspondent, Senior Editor of The New Republic during the magazine’s heyday, Washington Bureau Chief for Newsweek and Executive Editor for the Capitol Hill newspaper Roll Call. He's best know from his years on The McLaughlin Group and as a regular commentator on the Fox News Channel. Get the book and Mort's article "The Jack Kemp Model and check out the Show Notes at www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

MVP: How Jack Kemp, Pro-Football Quarterback , Changed America

This week Sean Bartley, Partner and Director of Advertising Services at Olson Strategies & Advertising and Contributor at Political Trade Secrets, helps tackle listener-submitted campaign questions from fundraising to grassroots and everything in between. Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients. Sean Bartley is known for running aggressive, focused, and determined campaigns.  That's why it wasn't surprising that he earned the nickname "Bulldog" in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office. Get all of Sean Bartley's articles and check out the Show Notes at www.PoliticalTradeSecrets.com   Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

Answering Listener Questions w/ Sean Bartley

This week, we take a look at the first 2016 GOP Presidential Primary Debate through the lens of effective Media Training with bestselling author and Democrat media trainer TJ Walker. We use the debate, which had the largest audience in history for a primary debate, as a real world tool to explain key lessons for successful media training and debate prep.  TJ Walker is the CEO of Media Training Worldwide and is a prominent Democrat communications expert who has worked with CEOs, U.S. Senators, and both Presidents and Prime Ministers internationally. TJ is the author of 5 books including the #1 national bestseller "TJ Walker's Secret to Foolproof Presentations," and has numerous online resources and products to help people seeking to become more effective in the media. He even holds the Guinness Book record for the most interviews in a 24 hour period. TJ hammers home the importance of practicing on video, reviewing it, and repeating this process over and over again until you love what you see. We expand out from debate preparation to how to handle media interviews, your stump speech and some of the mechanics of how to look better on TV. We investigate some great political communicators, including the hard work and disciplined process Ronald Reagan followed to seem so effortless in his ability to communicate with the American people. For the fans of Political Trade Secrets, TJ is also offering a special 67% Off Discount for his online Candidate Communications training course. Get the Discount and check out the Show Notes at www.PoliticalTradeSecrets.com

TJ Walker on Media Training & the 1st 2016 GOP Presidential Debate

 This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series.   In Part 2, we go further in depth on polling and survey research and how it can help you win your election.  We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the best results from your benchmark poll. We then go into the 2016 Presidential Election and specifically the challenges facing pollsters trying to measure support for 16 different candidates. David then gives his advice on how people should evaluate and how the media should report on the public polls in the presidential election.   David Flaherty has nearly 25 years of experience working with data and voter files and is known as an expert in mapping technology and redistricting. As a pollster, this deep background in demographics and data helps Magellan Strategies get more accurate results in their research.   David spent 14 years in Washington, DC working for the Republican National Committee, the US House of Representatives and Americans for Prosperity. In 2006, David moved to Colorado where he started Magellan Strategies. Get the Polling 101 Presentation Slides and check out the Show Notes at www.PoliticalTradeSecrets.com

David Flaherty P2: How to Conduct & Effectively Use Polls

This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of Magellan Strategies. In Part 1, David Flaherty lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade. We talk about why so many polls recently have been wrong, including the recent British elections, the Greek Referendum, and former Majority Leader Eric Cantor’s surprise defeat. David Flaherty has nearly 25 years of experience working with data, voter files, mapping technology, and in the redistricting process. As a pollster, this deep knowledge of data, is a real asset when it comes to understanding a population that you are trying to survey.  David spent 14 years in Washington, DC working for organizations like the Republican National Committee, the US House of Representatives, and Americans for Prosperity. In 2006, David moved to Colorado and started Magellan Strategies. David and his team provide survey research, predictive data modeling, and voter data analysis services to political and public affairs clients. Get more details on the show notes at www.PoliticalTradeSecrets.com

David Flaherty P1: Pollster Lays Out How Polling Works

This week, we have a fascinating conversation with Joe Fuld, Democrat General Consultant and President of The Campaign Workshop, where we help candidates answer the question “Are You Ready to Run?” and give young political operatives great advice on how they can make political consulting their career. Joe Fuld is a seasoned candidate trainer and we discuss his new eBook “Are You Ready to Run?” about how candidates can make sure they are ready to start their campaign. Joe has been working for Democrat campaigns and liberal causes for more than 20 years. He founded The Campaign Workshop in 2009 after having been a partner at MSHCPartners. Prior to becoming a political consultant, Joe served as the Northeast Political Director at the Democrat National Committee and before that Joe managed 10 political campaigns throughout the country. Get more details on the show notes at www.PoliticalTradeSecrets.com

Joe Fuld Answers "Are you ready to run?" & Explains How to Become a Political Consultant

This week, we have a fascinating conversation about communications and the press with Barney Keller, Executive Vice President of Jamestown Associates and former Communications Director for the Club for Growth. Barney is known for working well with the press and helping his clients effectively present their narrative through earned and paid media. This episode is packed with practical advice for anyone interested in political communications and dealing with the press. If you are a candidate, it will help you understand what it is like to deal with the press and what the person doing your communications is dealing with daily. If you’re a young operative who wants to make communications your career, there’s great advice for you on how to go about. We even lay out what a typical day in the life of a communications director looks like. Check out the Show Notes and other resources from the episode here.

Barney Keller: A Day in the Life of a Communications Director

Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. In Part 2 of our conversation with Lee Vasche, the founder of the Signature Gathering Company of Oregon reveals how to successfully petition on the ballot. Lee details the common pitfalls candidates and initiatives fall into and then outlines the components of an effective signature drive. This is valuable wisdom for anyone trying to get access to the ballot. Lee began in politics leading large grassroots volunteer efforts. Then Lee started Triton Polling conducting research for Fortune 500 companies,  political campaigns, and non-profit institutions. In 2011, Lee started The Signature Gathering Company of Oregon to help business friendly initiatives get on the ballot.

Lee Vasche P2: How to Successfully Petition on the Ballot

Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. We pull back the curtain and investigate all aspects of politics and how elections are won. This episode we tackle compliance and treasury with our guest, Bradley Crate, founder of Red Curve SOLUTIONS. Brad is an expert on this topic. He served as the CFO on Romney 2012 presidential campaign and the deputy CFO on the 2008 campaign. Before that, he was in the Romney Administration where he served as a fiscal policy analyst and as the Director of Capital Planning and Policy. Before politics though, Brad’s background was on Wall Street working for companies like Prudential Securities and JP Morgan. In 2008, he founded Red Curve merging both his finance and political backgrounds. The issues we discuss are critical to a well run campaign and if not handled right can get you into hot water. They are also one of the first components of your campaign that you have to deal with.

Bradley Crate: Importance of campaign finance laws, treasury, and keeping yourself out of trouble

On Political Trade Secrets we take an inside look at campaigns and politics. We pull back the curtain, look under the hood and investigate how good candidates run for office and win elections. Each week on our free podcast we’ll offer some of the best insight into politics, campaigns and elections – with big name guests and key insider information into the world of running for office and political campaigns.

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Political Trade Secrets: Winning Campaigns | Elections | Pol...

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